When I talk about Influence with others I often help people visualize it by thinking of influence as a bank account and trust is the currency that builds up that bank account of influence.
In our daily lives we interact with others unless we are a hobbit living in a remote village without any sort of communication besides smoke signals. Okay back on track here. When we are engaging with others their brains are trying to figure out in nanoseconds how much value they want to place on the relationship and the person in front of them.
Trust is that enabler for others to want to lean in and engage with us. Without trust, there is no moving forward together. We can not go far without others. We need a team to accomplish any major goal.
So how to we build high levels of trust?
There are three easy ways we can do this in theory, sometimes its harder for people to practice.
Keep Your Word
That’s right it may seem really simple, but how many times have we had good intentions to do something for someone else and ultimately forget, or get too busy to do the thing we said we would do. When we do what we say we will do we build consistency with others and without consistency there is no trust. We need to make every effort to do something if we say we will do it.
Own Your Mistakes And Quickly
I know I am not the only one that has said I would do something for someone and forgot or gotten tied down with another project that did not allow me to follow through. I pride myself on doing what I said I was going to do. Unfortunately, there are times when I do not and even though I feel awful about it, if I don’t apologize and try my best to get working on it at that moment and follow through, trust is going to dwindle like a candle that has been burning for a long time. We need to own the mistake and do our best to not let it happen again, or make it right. Some of my best relationships and trust has come when I have made a mistake and came back with an over promise to rectify the situation.
Be the Same Person Everywhere
I heard a quote a long time ago that said Be careful of meeting your idol because you may be disappointed. I was at an event once and I was in total “fan boy” mode when I saw a celebrity that I had watched for decades only to be snubbed by the celebrity when they walked by and to find out that they were much shorter in real life. That is something we can all learn from. We need to be our authentic selves no matter where we are. Because over time if we deviate from our online personas the word will get out and kill our influence with others.
If we want to have influence with others we need to make daily deposits in the account and make sure we are the same person day in and day out while making things right when we can. If we don’t we will lose trust and influence over time making us unimpactful to what we need to do and leading to our bank balances zero.
I have posted more blogs on trust so check out my blog page at www.kevinsidebottom.com/blog for more if you liked this one.
Have a great week.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
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