The Power of Small Businesses: Driving the Job Market in Today’s Economy

Small businesses are often seen as the backbone of the economy, but their true impact is more profound than we might realize. In 2024, small businesses employ nearly half of the workforce in the United States, with over 60 million Americans working for businesses with fewer than 500 employees. These businesses are not just small players, they are the lifeblood of job creation and economic growth.

As large corporations scale back and automation continues to rise, small businesses are taking up a bigger portion of the labor market. Let’s break down why small businesses matter more than ever and how they are driving job creation.

Over the last decade, the role of small businesses in the job market has expanded rapidly, especially in response to major economic shifts. According to a 2019 survey by the National Federation of Independent Business (NFIB), nearly 90% of small business owners reported that they were actively hiring or planned to hire within the next six months. This trend has only grown, especially as businesses increasingly focus on resilience, innovation, and agility in the face of challenges.

The COVID-19 pandemic accelerated these trends, pushing many people toward entrepreneurship or remote work. Small businesses were pivotal in the recovery of the labor market, with an estimated 1.4 million new businesses being created in the U.S. alone in 2020. This number was a 24% increase from the previous year, proving that when larger businesses faltered, small businesses rose to fill the gap.  A great deal of this happened from individuals staring their side hustles that have flourished into full time small businesses.

Small Businesses as the Engine of Innovation

Small businesses often drive innovation in ways that large corporations can’t. Without the red tape and corporate structure, small businesses are able to pivot quickly, try new things, and take risks that lead to new jobs and new industries. A study by McKinsey & Company found that small businesses are more likely to innovate than larger companies, particularly in sectors like technology and creative industries.

This spirit of innovation not only leads to new products and services but also creates jobs that didn’t exist before. Think about the rise of remote work tools or e-commerce platforms—many of these innovations came from small businesses seeking to fill a gap in the market. As these innovations grow, so too do the opportunities for employment.

Small Businesses Are Bigger Than Ever

From providing the bulk of new job opportunities to driving local economic growth and innovation, small businesses are not just surviving they are thriving and expanding their role in the job market. Whether you’re an entrepreneur, a job seeker, or someone looking to make an impact, small businesses offer opportunities that larger corporations simply can’t match.

According to the U.S. Small Business Administration (SBA), small businesses are responsible for 66% of all new jobs in the private sector. In fact, the number of small businesses continues to rise, with over 30 million small businesses operating in the U.S. today. This includes everything from mom-and-pop shops to tech startups, restaurants, and family-owned enterprises.

The diversity of industries in which small businesses operate means that they are constantly creating new opportunities across the board. They don’t just create jobs, they create opportunities for growth, innovation, and a wide range of specialized positions.  There are businesses that pick up dog poop and clean garbage cans in my neighborhood.  The possibilities are endless at this point.

The job market is no longer dominated by just a few large corporations. Small businesses are the true job creators, and they’re changing the face of work as we know it.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

The Truth About Passive Income

Yes, It Takes Work (And Here's the Data to Prove It)

Ever heard these statements on social media with the promise to make life easier?

“Make money while you sleep.”

“Earn six figures from your laptop on a beach.”

Sounds great, right? Who wouldn’t want passive income? The promise of earning money without working for it every single hour is tantalizing. But here’s the reality: passive income requires work. A lot of work.

Statistics show that, while passive income can eventually bring in cash with minimal effort, it takes a significant amount of initial effort and time to set up. Let’s understand a few facts:

Passive Is Front-Loaded

The biggest myth is that passive income requires no effort. In reality, it's front-loaded work that eventually pays off.

A study from The American Institute of CPAs (AICPA) found that 65% of people who invested in rental properties had to spend more than 10 hours per week in the first year just to manage their properties effectively. That’s not passive. That’s commitment.  Those shows that take only a half hour to do a complete flip.  Yeah those ones.

Even digital products like online courses require significant upfront effort. According to Teachable, a platform for creators, it takes an average of 3–6 months to create and launch a successful online course. And that doesn’t include the time spent refining and marketing it afterward. Only about 5% of course creators report making enough money to replace their full-time income, according to DataCamp.

Passive income may pay off later, but only after you’ve put in the the great amounts of sweat equity up front.

Systems Don’t Build Themselves

Systems are a key part of building any passive income stream, and they don’t come easy. 95% of small businesses fail within the first five years due to a lack of proper systems and strategies according to the U.S. Bureau of Labor Statistics. Whether it’s affiliate marketing, an online store, or a blog generating passive revenue, the systems behind them require continuous effort—especially at the beginning.

For example, Shopify reports that over 1 million businesses use its platform, but 75% of new stores fail within the first year because owners don’t dedicate enough time to systematize processes like inventory management, customer service, and marketing.  That means the give up.

Even after systems are in place, there’s no such thing as “set it and forget it.” A study from MarketingProfs reveals that 49% of marketers still need to spend an average of 12 hours per week on their content strategy, even for blogs or websites that generate passive income. The effort to optimize systems never truly ends. 

I have been running my blog for multiple years and I am not supporting myself just on these writings. 

Passive Income Is Still a Business

While it’s tempting to think passive income means you can completely step away, the truth is—it’s still a business. You still need to monitor, manage, and maintain.  You still need someone to help you crash through the ceiling to hit the next level of success.

According to The Motley Fool, 90% of investors report that generating passive income through dividend-paying stocks still requires ongoing monitoring and strategy adjustments. You have to consistently reassess your portfolio to ensure it’s delivering the right returns—meaning passive income is only passive when you’ve actively managed it for years.

A statistical analysis from Forbes also shows that 85% of successful side hustlers spend at least 10 hours per week working on their business.  That means that simply working from the beach means you are still working from the beach.

Final Word: Build It Now, Reap It Later

The key takeaway? Passive income isn’t “easy money.” It’s earned income—just earned over a longer period of time.

57% of millionaires in the U.S. report that they have multiple income streams, but these income streams didn’t materialize without substantial upfront work and sacrifice according to Charles Schwab’s  2022 Modern Wealth Survey.

While the work is challenging in the beginning, once the systems are set up and automated, passive income becomes more predictable. So if you're feeling discouraged by the initial grind, just know: you’re on the right path.  Grit will help you achieve success that you can some day leave the day to day grind and work for yourselves, but you will still need to work at it. 

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How to Thrive in a Stressful Environment (Without Burning Out)

Let’s be real: stress isn’t optional anymore. Our pace is faster. Expectations are higher. And calm? That’s a luxury, not a guarantee.

But here’s the good news: thriving in a high-pressure environment isn’t about eliminating stress. It’s about learning how to thrive in it.

Let’s break down three key ways to thrive when everything feels like it’s on fire.

Don’t Panicked and Don’t Spiral

Stress doesn’t just exhaust us it likes to follow us around like a pet.

When we don’t take care of ourselves we can run in a constant fight or flight response.  Running in this state for long periods of time will cause us to be on edge, not sleep well, and end up getting sick. 

I have had many times where I ran in this state for far too long and each time I have had consequences like enjoying the fun of shingles under the age of 50.  That’s right shingles doesn’t care what age we are.  I was focused on a deadline and trying to win a large 100 million dollar project.  I was up at night during spring break working on presentations, pushing teams for information, and preparing for leadership meetings.

I won the project and got the pat on the back and then a week later had the experience of a lifetime with all the fun that shingles can be. 

I was worried about what could happen instead of being present with my family and enjoying quality time.  I was worn out and couldn’t focus. 

Then the sharp pains and blisters from shingles set in.  I had to learn how to relax and learn how to focus on the controllables instead of what ifs.  I started box breathing during the painful times to lower my heart rate and help me focus.  I had to pause and breathe when stress was high.  This kept me from spiraling while staying focused on tasks at hand.

Control Our Controllables

We can’t control our customer’s attitudes when our plants missed their shipments.  We can’t control a quality spill, and we can’t control what our elected government officials decide is a fair tariff impact.

What we can control is our attitude and how we show up.  How we attack each task with focus and sometimes it is even just focusing on one foot in front of the other.  Nothing more sometimes.  But we have to take control of what we can control and not worry about other things.  Maybe it’s just finding the three things we can do today that will make us feel successful for that day. 

I start each day doing some reading, affirmations, and figuring out three things that if I get done today, will help me feel like I had a success.  Some days its writing blog posts, doing video edits, making cold calls, or practicing a story for my keynote.

Other days it is taking a nap during a busy day, stretching instead of workouts, and taking a walk to clear my head. 

What we can control is us and not others or outcomes.

Stress isn’t all bad. There are actually good stresses and yes there are bad stresses. We won’t get into each of these, but stress does make us sharper. When under stress we can focus on the task at hand and we can narrow in on the details that will make the project move forward instead of the stress.

When castings are made they is heat, pressure, and time. To make castings all three have to work together and when they do a new product is formed. A trough product that can be used to move a large truck forward down the road. Sometimes we need this stress to make us stronger.

Using stress to help us focus and learn to not tailspin when we are stressed will help us to succeed with higher levels of success.

This won’t happen overnight, but in time we can learn to harness stress to help us to do better and thrive in stressful environments.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Grit Happens in the Mind. Here’s How to Train Yours.

Last week we talked about Grit and why we need grit if we are going to be successful.  We talked about the difference between motivation and grit.  This week let’s take a step into how we can become more gritty.

Did you know that grit isn’t about being the toughest person in the room?  Most people think that to be gritty we need to have some special training, be an elite athlete, a special forces operator, etc.  In fact for those that want to be gritty we just need to train our minds.

How to change our minds to rewire how we approach   The one who fails, recalibrates, and keeps swinging. The one who turns down the noise in their head and tunes into something stronger.

If you’re serious about becoming unshakeable, this part matters more than all the rest.

Let’s get into it.

Rewire the Voice in Your Head

The most dangerous thing you’ll face isn’t the set-backs. It’s the story you tell yourself about the set-backs and yourself.

Too many people have focused on getting a trophy for showing up and this has made us a little soft.  We have not had to push hard for some time and we want the easy button. 

It’s actually our brains that intentionally look for the easier path.  It is designed to make us efficient, spend less calories, find the less resisdent path, conserve energy.  When I read the book “The Comfort Crisis” earlier this year it was a very thought provoking insight on how our brains function. 

Through the journey in the Arctic on a hunting trip sleeping on the ground, in a tent…(we camp in the Holiday Express).  This author tells how he has learned about our bodies and how the mind finds ways to make us more efficient and comfortable.  This is why as a society we gain weight year after year by choosing to do the not so hard things.  We instead look for the easy button like GLP1 insulin shots to magically lose weight (for most people).

The Good News

Grit is like a muscle and can be trained. It takes time like losing my “Dad Bod”, these days. it is taking the hard road, leaning into the tough conversations, and not running away from challenges. We need to look at difficult times as well as set-backs as a way to grow out grit muslcles. it does not happen overnight, but we can grow it over time to build the gritty muscle that looks at challenges as a way to improve instead of fear.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Building Grit: Start Here, Stay Here, Win Later

We all want results. Unfortunately too often we expect Fast ones. Visible ones. The kind that make people say, “How’d you do that?”  Thanks Amazon…

But behind every meaningful result behind every transformation and breakthrough is actually a long process of set-backs, lessons learned, and caluses.

Grit is not flashy. Frit doesn’t go viral. But it’s the thing that separates people who try from people who actually finish.And if you want to build it, this is where it starts.

If you're serious about becoming someone who finishes what they start, you have to start enjoying the learning that come with the long process that is required to gain traction that is lasting.

Too many people quit not because they’re incapable, but because they expected it to be quick. Grit begins when you accept that this is not a microwave scenario.  It’s more of a crockpot kind of process.

Grit doesn’t show up on demand, but every day you show up, especially when it’s inconvenient or thankless, you prove to yourself that you're in it for real.

How to you build grit?

You don’t build grit by reading about it.

You build it by choosing hard things, on purpose.  That’s right, intentionally doing hard things.  That is why ost people don’t have grit.

Wake up when your alarm goes off the first time. Finish the workout even when your legs are shaking. Speak up in that meeting. Push send on that uncomfortable email.

Over time, those daily decisions stack up. They don’t just build discipline, they build identity. And once you become someone who doesn’t back down, it changes everything how you show up and engage during hard things.

With Grit, there is one uncomfortable truth: motivation is a liar.

Everyone wants to talk about motivation.  “Let’s get motivated.”  Motivation actually makes big promises in the beginning. You feel pumped, focused, invincible. Then life happens. Stress piles up. Results don’t show fast enough. And just like that, motivation deflates like a balloon that is let loose with no knot to keep the air in.

Grit is what steps in when motivation bails. It says, “We’re doing this anyway.”

If you only act when you feel like it, results will always be held hostage by your mood. But if you train yourself to show up no matter what if you are tired, frustrated, bored, anxious you take your power back.

This is how champions are made. Not with hype, but with follow-through.

You don’t need more motivation. You don’t need a life coach. You don’t need a breakthrough.

You just need to start. Stay consistent. And trust that every small act of perseverance is building something unshakable.

This is how you build grit:

• Accept the long haul.

• Do the hard thing even when it’s small.

• Show up, especially when you don’t want to.

Repeat that enough times, and you won’t need to act gritty anymore, you’ll be gritty.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How Employees Can Overcome Apethetic Leaders

Ever been in this situation?  You are working hard to survive the day of demands, email requests from customers and other departments, as well as trying to manage home life.  Only hoping that your leader can enable you to survive the vast requirements, only to find your leader is checked out on your requests for support.  There’s nothing more frustrating than working under a leader who seems checked out. You're motivated. You're capable. You want to grow. But the person who's supposed to guide you is MIA—in energy, vision, or both.

But here’s the truth: you don’t need them to be engaged, when leadership goes silent it's often the loudest invitation to rise up yourself.

Apathy sucks the air out of a room, but energy can change it. If your leader’s not bringing motivation, then you bring it. Positivity, focus, and momentum, are contagious forces. You have the power to set a tone that others will follow. Be the one who says, “Let’s figure it out.” The one who believes there’s a way forward. When you choose to lead with energy, even without a title, people will notice. And more importantly, you will feel more in control of your path.

When your leader doesn’t step in, you get the rare opportunity to step up. Solve problems without being told. Take ownership where others hesitate. Push things forward even if you don’t get credit right away. These are the quiet moments where real leaders are born.  That’s right not under bright lights, but in the everyday grind. Every move you make with intention builds your credibility, sharpens your instincts, and proves (to yourself most of all) what you're capable of.

Even if your leader is apathetic, not everyone is. Somewhere in your network, there are people who care deeply about what they do.  Mentors, peers, and even connections outside your workplace that can help you with you feel stuck. Seek them out. Learn from them. Let them remind you of what’s possible. When you surround yourself with people who value growth, effort, and vision, you build a kind of emotional armor against the disengagement around you. Don’t isolate in this season, connect. That’s how you stay grounded in purpose and drive to move forward.  It may be hard but you have another thing keeping you move forward.

The other factor that is going to help you succeed is the fact that you care. But caring in an apathetic environment can wear you down if you're not careful. Protect your drive. Set boundaries. Give your best, but don’t give it all away. Your passion deserves to be protected and redirected into people and projects that will actually value it. That might be within your team, or it might be somewhere new. Either way, don’t let someone else’s indifference steal your best. Keep showing up with heart. That’s what makes you different.

You might not have the leader you hoped for, but that doesn’t stop you from becoming the leader someone else needs. Keep stepping up and showing up.  One day, someone will look up to you. And they'll be grateful you didn’t wait for permission to grow.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Tips for Buying a Better Home for Your Home-Based Business

From time to time I have guest blog posts and today we have the well educated Candace Sigmon helping us with purchasing a home for our businesses.

There’s a myth baked into the real estate daydream that more space means more freedom, more comfort, more productivity. But if you run a business from home, you know better. You know that square footage can be a red herring when what you really need is strategic design, smarter layouts, and fewer distractions. As more entrepreneurs ditch traditional office spaces for the comfort of their own homes, the house hunt has shifted from “How big?” to “How well does this work?”

Prioritize Flow Over Size

You’re not running a co-working space. You don’t need endless rooms and expansive basements you’ll never use. What you do need is a home that gives your business breathing room without letting it take over your personal life. Open layouts can help here, but only if they allow you to move from task to task without bottlenecks. A poor layout in a large space will always underperform a compact home where work, storage, and downtime each have a defined rhythm.

Separate, But Not Isolated

You’re going to need separation, yes. But the goal isn't exile. Look for homes that let you carve out a workspace that’s private enough for focus without sticking you in a garage with no heat or a windowless corner of the basement. A well-placed spare bedroom or a loft with a door can do the job. Natural light and airflow are not just luxuries, they're productivity tools. You should feel like a human, not a mole.

Zoning and Zoning Out

It’s not sexy, but before you fall in love with that mid-century dream or Craftsman stunner, you’d better make sure your city will let you run a business from it. Some municipalities still have outdated zoning laws that put unnecessary restrictions on home-based businesses, especially if clients or deliveries are part of your workflow. You want a home where your business can grow without local headaches. The irony of buying your dream property only to find your work isn’t welcome there can unravel everything.

Internet Infrastructure Isn’t Optional

Some listings are proud to tell you a home has cable hookups in every room. That’s cute. You need to dig deeper. Reliable, high-speed internet is the lifeblood of a modern home business. Before you sign anything, ask about service providers, test the signal in different parts of the house, and make sure the upload speeds match your workflow. Spotty Wi-Fi can cost you clients, credibility, and your last nerve.

Layer In Protection Early

Before you get too far into the home search, take a moment to think about what happens after the keys are in your hand. A home warranty is worth reviewing as part of your upfront investment, especially if your business leans hard on appliances or if the electrical setup will be working overtime. Extended coverage can offer peace of mind when your income depends on everything staying functional. You’re not just buying a house—you’re backing a workspace, and every layer of protection helps.

Functional Storage Over Aesthetic Cabinets

It’s easy to fall for a gorgeous kitchen with glossy cabinetry, but if you’re storing products, files, packaging materials, or photography equipment, you need more than a pretty pantry. Look for utility closets, built-in shelving, garages that aren’t just car caves, and mudrooms that can moonlight as inventory space. Think about how you’ll move within the space on your busiest workday, not just how it’ll look on Instagram.

Noise Is The Silent Killer of Productivity

The wrong kind of noise—leaf blowers, barking dogs, busy roads, loud neighbors—can unravel even the most disciplined entrepreneur. Spend time in the neighborhood at different hours. Visit during school pickup, during a weekday afternoon, during a weekend morning. See if you can hear yourself think. Homes aren’t just physical containers, they’re sonic environments. And for people who work from home, acoustics matter more than most people realize.

Your Clients (or Deliveries) Deserve a Seamless Experience

If your business involves foot traffic or regular deliveries, think beyond curb appeal. Can delivery drivers easily access your home without parking chaos? Can clients step into a designated area without passing your laundry or kitchen mess? Even if you’re not customer-facing, the flow of goods needs to be frictionless. Look for homes with side entrances, mudrooms, or a semi-private section near the front door that could serve as a mini-reception or drop-off zone.

Don’t Forget How You Live

It’s tempting to center the home search entirely around your business. But don’t build a work kingdom and forget the rest of your life. Does the space energize you when you’re off the clock? Can you close a door, mentally and physically, when you’re done for the day? Your business will take up enough space in your head; don’t let it consume every square inch of your home too. Make sure the place you pick feels like a life upgrade, not just a workspace with a bed.

When you run a business from home, the stakes are different. You’re not just picking a place to sleep and eat. You’re picking a place where ideas will grow, where your workday starts and ends, where your professional energy is either boosted or drained. So forget the pressure to go bigger. Go smarter. Find the home that fits how you live and how you work, not just the one that wows you on a tour. You deserve a space that works as hard as you do.

Unlock your organization’s potential with Kevin Sidebottom’s proven strategies for success— transform your team into top performers and drive growth today!

How Leaders Can Show Results

Leadership isn’t about promises, it’s about results. The true measure of a leader is their ability to follow through on what they said they were going to do. Talk is cheap, but actions speak volumes about their character. Today we are going to focus on three areas that leaders can focus on showing results of follow through.

Promises are meaningless without action. To prove that leaders have followed through, leaders must deliver clear, measurable outcomes. Whether it's hitting KPIs (Key Performance Indicators), completing projects, or achieving specific targets, results don’t lie. When a leader meets their goals and delivers on promises, that’s the proof. No excuses, no ambiguity just tangible success as long as it is done with ethics.  Achieving the results, but doing so with bad ethics will just erode the trust in leadership not to mention interest by the authorities.  Leaders need to hit the KPI’s with good ethics and follow through.

True leaders take responsibility for failures. They don’t hide behind excuses they face challenges head-on and adjust when things don’t go as planned. Accountability is about taking ownership of the process, not just the outcome. When leaders hold themselves accountable, they prove they are committed, transparent, and ready to make things right.  Leaders also tend to give the credit for successes to their teams and the employees while at the same time taking responsibility for the failures themselves.

A leader who doesn’t seek feedback isn’t leading, they’re just making decisions in a vacuum. To prove they’ve delivered on their promises, leaders must ask the tough questions and act on what they hear. Whether from employees, clients, or partners, feedback reveals whether strategies are working, or not.  Ignoring feedback is a failure to follow through. Leaders who listen, adapt, and evolve based on feedback show they’re committed to continuous improvement and results.  They also show they care and are aware of their shortcomings.  Something that everyone has.

Leaders have a great deal to balance, but making sure that they deliver on their promises, take ownership of failures, and consistently take temperature checks to make sure they are delivering on those promises will instill trust with their employees, customers, and shareholders in the long-term allowing them to lead with a firm foundation.  One that can weather any storm.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

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Kevin’s email: kevin@kevinsidebottom.com

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The Sales Process Uncovered Book

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Leaders Need To Stop Pointing And Start Leading

In today’s leadership environment we see more and more leaders falling back into the point and direct model for leadership in hopes to drive the organization forward. Especially in larger organizations where the top leaders do not have the opportunity to look their employees in the eyes on a regular basis. It becomes easy for the leader to forget their first responsibility is not to a shareholder, board or directors, but to the employees that carry out the day to day tasks that make the organizations move forward.

Far too often the focus because a short-term quarter by quarter vision to keep investors interested in purchasing the stock of an organization instead of the long-term focus of what will keep the organization moving forward decades into the future. With focus to get the financial numbers to fit into a short-term budgetary goal instead of the long-term vision of what the organization will plan to disrupt their industry with, the organization fails to make any headway and is just treading water while others are swimming by.

By being shortsighted the leaders start commanding employees to perform tasks to cut budgets, eliminate travel, no quote potential opportunities, or worse give back profitable business. Leadership focuses on what makes the shareholders happy instead of the metrics that drive the organization forward. They go on the defense instead of looking at how they can find opportunities and low handing fruit to make small gains each day to drive more and more profit.

Instead of cost cutting initiatives, leaders can make the hard decisions like taking pay cuts, reducing their travel, meet via virtual platforms, and meeting with employees regularly to get the temperature of the working level teams to understand what is going on. From there the leaders can make educated decisions on how to move forward with the right support.

Instead most leaders are biased because they don’t want to take paycuts themselves so they push it on to others and they also believe travel is a must for them because well they are the leader and decisions need to be made by them and only them.

Leaders need to do more than just listen effectively to the employees, they also need to go the way, show the way, and lead the way so that others can follow them as the organization moves forward.

Leaders need to stand out front of the employees to charge the hills of battle and chart the course. Employees want to see the leaders out in front so they can have the confidence that the leaders will be with them when it’s time to step forward out of the comfort zone and take the field of battle. Employees will respect and engage more when they see that the leaders are up in front and ready to roll up their sleeves to get to work for the better of the company.

One of the most impactful leaders I had worked for took a paycut during an economic downturn while allowing the employees to maintain their salaries. That really made an impact to the employees who really buckled down and worked harder for that leader. The organization actually did really well during the uncertain time and accelerated even faster out of that downturn which made the organization far more profitable.

How many people would work for a leader like that?

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Rebuilding Cultures Through Actions Instead of Empty Words

When leadership shatters a company’s culture, employees don’t trust words, they stop trusting leaders, and each other. If the past leadership left behind fear, disengagement, or toxicity, fixing the culture requires visible, meaningful changes. Here’s how leaders can rebuild a thriving culture with action, not just empty promises.

If past leaders operated with favoritism, dishonesty, or fear tactics, the new leaders must do the opposite. If transparency was lacking, new leaders need to hold open meetings where decisions are explained. If unethical behavior was previously ignored, new leaders need to enforce strict accountability. On example of a company recovering from a toxic work environment made all executive bonuses contingent on employee satisfaction scores, proving leadership was invested in culture change. Leaders must be the first to adopt new behaviors, whether that’s actively listening, taking responsibility for mistakes, or fostering collaboration. Employees will follow when they see authenticity, not performative gestures.

Culture won’t improve if employees still feel the pain of past leadership’s failures. The new leaders need to take action and fast if they want the employees to start engaging and stop heading for the exits.  A tech company infamous for its burnout culture made a bold move by enforcing mandatory no-meeting Fridays, giving employees space to focus, and saw productivity soar. Quick, decisive action proves to employees that leadership understands the damage done and is serious about making chance to make things right.

If the old culture rewarded politics and survival tactics, it’s time to flip the script. Recognize collaboration, integrity, and initiative. One retail giant recovering from a cutthroat environment revamped its bonus structure to reward team performance rather than individual sales, reinforcing a culture of teamwork. Publicly highlight employees who embody the new culture through promotions, awards, and leadership opportunities. When employees see that doing the right thing is valued, they will embrace and reinforce the shift towards the new values.

Trust is fragile and one misstep can send morale plummeting quickly again.  Actions must match words every single day, every single hour, and every single minute.  Culture isn’t built in a single meeting, it’s reinforced through every decision, policy, and action that leadership enacts. 

Leadership is under the microscope when rebuilding the culture and they need to act fast, lead by example, and be consistent.  Leaders should also walk around the office and take the pulse of the employees and get to know them by name.  There is nothing worse than a leader that stays up in their castle and never comes down to meet their employees that do all the work. 

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Rebuilding a Culture of Trust in a Broken Organization

Trust is the backbone of any successful company. When it's shattered by toxic leadership, employees disengage, collaboration dies, and progress screeches to a halt. Fixing it requires more than just words, and power point presentations, it takes bold, consistent action by leaders from all levels.

First, though all the leaders need to acknowledge the damage without sugarcoating it to the employees.  Employees need to hear leadership say, "We know trust has been fractured and we hear you.  We feel your pain and here’s what we’re doing to fix it." Transparency is key. Host open forums, address past failures head-on, and validate employee experiences.

If favoritism was an issue, set clear policies for promotions and recognition. If unethical behavior was tolerated, enforce strict accountability. Make it clear: the old ways are gone. Real change starts when employees see leadership owning past mistakes and taking tangible steps to correct them.  This won’t happen overnight though, it will take some time due to trust taking time to be rebuilt.  Leaders can not just expect their employees to blindly accept an apology and think everything is going to be fine.  Otherwise the leadership should be questioning their hiring practices 

The next thing that needs to be implemented is to make listening a two-way street with visible results. Employees won’t re-engage if they feel unheard. Implement real-time feedback channels like anonymous surveys, town halls, and leadership Q&As. But don’t just collect input, act on it.  That’s right sometimes a leader really has to be vulnerable enough to say please share and I promise there will be no retaliation.  Let the employees speak candidly and have thick skin and use the phrase, “Tell me more.” One company recovering from toxic leadership held open listening sessions, then issued a monthly "You Spoke, We Acted" report showing concrete changes based on employee input.

If work-life balance is a top concern, roll out flexible schedules.  Some examples could be used like one automotive company did where two employees on a team would alternate Friday’s off by working 10 hours a day 4 days a week on projects and back each other up.  They did not need to use vacation days either.

Trust is earned by action, not empty promises. Show employees that their voices drive real improvements, and they’ll start believing in the organization again.  It may be slow at first, but as trust starts to grow the momentum will gain speed.  When trust goes up, speed goes up, which means costs go down and that is where profits start to take over again!

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Knowing When to Leave a Company You No Longer Trust

Trust in leadership isn’t optional, it’s the backbone of a healthy workplace. But when leaders say one thing and do another, constantly shift blame to customers, or leave you feeling drained and directionless, it may be time to ask yourself: Why am I still here?

If you’re questioning your company’s leadership, here are three clear signs that it’s time to move on.

When Leadership’s Words and Actions Don’t Match

Nothing erodes trust faster than leaders who talk a good game but don’t back it up. They promise transparency while making key decisions behind closed doors. They preach stability but continue making erratic, reactionary moves. They claim to value employees, yet they cut benefits, overload teams, and ignore feedback.

When leadership’s actions don’t align with their words, it’s not just miscommunication, it’s dishonesty. And if they’re willing to mislead employees now, don’t expect them to have your back when it really matters. A company that doesn’t keep its promises isn’t one you can build a future with long term. If you find yourself constantly questioning whether leadership’s words mean anything, that’s likely your answer.

When Leadership Blames the Customer for Internal Problems

When leadership starts making constant excuses and blaming customers for problems that are clearly internal, it’s a massive red flag.

Instead of taking responsibility for issues like poor product quality, missed deadlines, or underperformance, they point fingers at customers.  Sometimes blaming customers for being too demanding or not providing clear requirements. This tactic is a cop-out and only further isolates employees from the core issues.

If leaders are unwilling to take ownership and shift the blame to customers, it shows a lack of accountability at the top. They’re more interested in protecting their own reputation than addressing the company’s shortcomings. As an employee, you shouldn’t have to bear the brunt of leadership’s failure to fix internal problems. If this becomes the norm, it’s time to move on because a company that does not fixes its core issues will only continue to spiral downward.

When Your Gut Tells You It’s Over

Sometimes, the biggest sign that it’s time to leave isn’t a single event, it’s the way you feel every day. You wake up dreading work, feeling disengaged, uninspired, and mentally checked out. No matter how much you try to push through, deep down, you know you don’t believe in the company’s future, or your place in it.  In Patrick Lencioni’s six types working genius this is known as discernment.

If you’ve lost trust in leadership, you don’t owe them loyalty. You owe yourself a better environment. Staying in a company where you no longer feel a sense of purpose or trust in leadership will only drain you further. When your gut tells you it’s over, listen.

Keep in mind that this is not a blog post to give us a leave because we just don’t get the feels when we show up to work, but one that we see actual red flags over time when we are showing up to work consistently.  We also need to take ownership in our lives to give an honest effort to assess when it is just a tough season at work and when it truly is a bad environment.  Before making the decision to leave take time to really think about the decision, ask trusted peers for advice, and speak to loved ones before just making the decision in a vacuum.

In the end if you trust yourself and have a high level of discernment you will know truly what is going on and will be able to make a good decision and step into the correct decision for your future!

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Interim CEOs: Don’t Let Stock Options Hijack Your Leadership

Interim CEOs often step into a company at a critical moment, whether it’s a leadership shakeup, a financial crisis, or a transition period. The pressure is immense, and so is the temptation to laser-focus on one thing: the stock price.

And why not? Many interim CEOs are compensated heavily in stock options. That means their personal payday depends on how high they can pump the share price before they exit. The problem? If they treat stock price as the only scoreboard, they risk wrecking employee morale, damaging long-term stability, and leaving behind a mess when their tenure ends.

Here’s why interim CEOs need to think beyond the stock market ticker and how short-term moves can backfire big time.

Employees Know When They’re Being Used

Employees aren’t stupid. They see when leadership decisions aren’t about them, the company, or the mission, but about making numbers look good for Wall Street and their own pay days.

Cost-cutting layoffs that look great in a press release but gut key teams?  Well, employees notice.  Artificially boosting earnings by slashing R&D, or delaying necessary investments? They see that, too. 

Nothing kills trust faster than employees realizing their leader isn’t building, but they’re just selling a better story to investors. And when that trust erodes, engagement drops, top talent starts walking, and productivity craters.

Sure, the stock might get a temporary boost. But when employees stop believing in leadership, the real damage begins and it won’t show up on an earnings report until long after the interim CEO is gone.

Slashing Costs Might Inflate the Stock But at What Cost?

Interim CEOs under stock option deals often default to aggressive cost-cutting because it’s a fast way to make financials look better. Less spending = higher margins = happier investors, right?

But not all cuts are smart cuts. Chopping investment in innovation, slashing workforce benefits, or overworking teams might look good for the next quarterly report, but it often weakens the company’s ability to compete long-term.

Lay off too many people? You risk losing institutional knowledge and slowing down critical projects. Slash budgets in the wrong places? You end up with burned-out employees and a weakened company culture.

Short-term stock bumps from aggressive cost-cutting are a trap one that smart leaders try their best to avoid.

Culture Is Hard to Rebuild Once It’s Damaged

A company’s culture isn’t just about ping-pong tables and free snacks. It’s the DNA of the business.  The thing that keeps employees motivated, aligned, and working toward something bigger than a paycheck.

When an interim CEO focuses only on financial optics, culture takes a hit. Employees start to feel like expendable cogs, decisions feel transactional, and any sense of mission disappears under spreadsheets and stock charts.

Here’s the real danger: culture takes years to build, but merely months to destroy. If an interim CEO erodes trust, engagement, and morale, they might walk away with a fatter bank account, but the company will be left scrambling to repair the damage long after they’re gone.

Wall Street’s Memory Is Short, But Reputations Last

Stock-focused interim CEOs often think they can cash in and move on, but bad leadership follows you. If you leave behind a broken workforce, a gutted culture, and a company struggling to regain momentum, your name will be attached to that mess forever.

Investors might not care after you’re gone, but employees, board members, and future hiring managers will. Smart leaders play the long game, even in temporary roles.

How Interim CEOs Can Avoid the Stock Price Trap

Interim CEOs don’t have to ignore the stock price, but they also can’t let it drive every decision. Here’s how to lead responsibly while still delivering results:

Focus on Sustainable Growth, Not Quick Fixes

Cutting expenses isn’t the only way to drive value. Look for strategic growth opportunities that improve revenue and efficiency without gutting the future.

Be Transparent With Employees

If tough decisions are necessary, communicate why. Employees can handle bad news, but they won’t tolerate leadership that treats them like disposable assets.

Protect the Core of the Business

If layoffs or budget cuts are unavoidable, don’t slash the company’s future away. Protect innovation, customer experience, and key growth drivers.

Leave the Company Stronger Than You Found It

Your legacy isn’t just the stock price on your last day, but it’s the state of the business after you’re gone. Make decisions that set the next leader up for success.

Interim CEOs might only be in the seat temporarily, but their impact lasts far beyond their tenure. The best ones don’t chase stock bumps at the expense of real value. They lead with integrity, make decisions with care, and leave behind a company that’s stronger, not just one that looks good on a stock chart.

Because in the end, a company’s real worth isn’t just in its stock price, it’s in the people, the culture, and the future it’s building.

And that’s a legacy worth leading for.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why Leaders Sometimes Need to Prioritize the Future Over Shareholder Happiness

In business, there’s a constant pressure to keep shareholders happy. Quarterly earnings reports, stock prices, and dividends often dictate the decisions companies make. But what happens when short-term shareholder demands conflict with long-term business success?

The best leaders understand that sometimes, it’s okay to disappoint shareholders, if it means making the right decisions for the company’s lasting future.

Here’s why leaders shouldn’t always chase immediate investor approval and why long-term thinking ultimately benefits everyone, including shareholders.

Chasing Short-Term Profits Can Cripple Long-Term Growth

Public companies are often judged by their quarterly earnings, forcing leaders to prioritize immediate profits over future investments. This can lead to dangerous decisions:

• Cutting research and development to improve short-term margins.

• Laying off employees to temporarily boost stock prices.

• Underinvesting in needed technology, infrastructure, or the right employees.

While these moves might make shareholders happy today, they can weaken the company’s ability to compete in the future.

Take Amazon, for example. In its early years, the company prioritized growth over profits, reinvesting revenue into logistics, technology, and customer experience. Investors were impatient, but Jeff Bezos stuck to his vision. Today, Amazon is one of the world’s most dominant companies, not because it focused on short-term shareholder returns, but because it built a foundation for long-term success.

Innovation Takes Time

Game-changing innovation doesn’t happen overnight. It requires experimentation, risk-taking, iteration, and patience. Unfortunately, many investors want returns now because we live in that Amazon get it tomorrow age.

Companies like Apple, Tesla, and Google have all made long-term bets that weren’t immediately profitable. Apple invested heavily in product development even when sales were struggling. Tesla took years to turn a profit because it focused on building infrastructure for the electric vehicle market. Google consistently funds moonshot projects, knowing that some may fail but others could revolutionize industries.

If these companies had focused solely on making shareholders happy in the short term, they might never have achieved their industry dominance.

True leadership means having the courage to say: “We’re making strategic investments that won’t pay off immediately, but they’re necessary to position us for our future.”

Cost-Cutting for Short-Term Gains Backfires Alot

When companies hit rough patches, there’s immediate pressure from shareholders to cut costs aggressively. While trimming waste is smart, reckless cost-cutting can weaken the company in the long run.

Some companies slash marketing budgets, scale back employee training, or delay upgrading outdated systems in order to meet quarterly earnings targets. But these cuts often come at a hidden cost:

• Reduced brand visibility, leading to slower revenue growth.

• Lower employee morale and retention, causing long-term talent drain.

• A weaker competitive position, as competitors invest while the company retreats.

Great leaders don’t just react to short-term pressures. They balance financial discipline with long-term vision, ensuring the company doesn’t sacrifice its future just to satisfy investors in the present.

Market Downturns Require Long-Term Thinking

During economic downturns or industry disruptions, shareholders often panic. They demand immediate actions to stabilize stock prices, sometimes at the expense of long-term resilience.

But downturns are when strong leaders stay focused on the big picture. Instead of making knee-jerk reactions to appease investors, they:

• Double down on innovation while competitors pull back.

• Retain key talent, knowing a strong workforce will drive the recovery.

• Strengthen customer relationships, ensuring long-term loyalty.

For example, during the 2008 financial crisis, many companies slashed investments and froze hiring. But some, like Apple and Netflix, continued to innovate, launching new products and expanding their markets. When the economy recovered, they emerged stronger, while competitors who had prioritized short-term survival struggled to regain momentum.

Not All Shareholders Think Quick Returns

It’s important to remember that not all shareholders are short-term thinkers. While some investors demand immediate returns, others, especially institutional investors and long-term stakeholders understand the value of strategic patience.

Smart leaders communicate effectively with their investors, explaining why certain decisions may not yield instant results but are crucial for long-term success. They seek out investors who share their vision rather than constantly catering to those looking for quick profits.

By building a shareholder base that values sustainability over short-term gains, companies create a more stable financial foundation for growth.

How Leaders Can Manage Shareholder Expectations Without Sacrificing the Future

It’s one thing to say “We’re focusing on the long term”, but how do you manage investors who expect results now? Here are some key strategies:

Set the Right Expectations from the Start

Be Transparent About Trade-Offs

Balance Long-Term Investments with Short-Term Wins

Educate Investors on Sustainable Business Practices

Leadership Requires Courage

Great leaders don’t make decisions just to keep shareholders happy in the moment—they make decisions to ensure the company thrives for years to come.

There will always be pressure to deliver short-term results. But the companies that stand the test of time are the ones that invest in their future, even when it means taking the difficult path.

Because in the end, a company that prioritizes long-term success will create more value for shareholders than one that only chases immediate gains.

So, the next time a leader faces the choice between short-term shareholder approval and long-term business success, the right answer is clear: Think beyond today. Build for tomorrow.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why Leaders Must Master Communication When Asking Employees to Sacrifice Comforts

Leadership isn’t just about making tough decisions, it’s about making them with people, not to people. When leaders ask employees to give up creature comforts—whether it’s cutting perks, reducing flexible work options, or tightening budgets, they’re making a direct impact on morale and engagement.

The difference between resentment and commitment is how the message is  communicated.

Employees don’t just want to know what’s changing, they also want to know why it’s changing. They want to feel heard, valued, and included in the process. Without clear, empathetic communication, even necessary sacrifices can backfire, leading to disengagement, low morale, and loss of trust.

Today we are going to explore a few areas of why communications is crucial with the employees during these sacrafices.

Unclear Communication Breeds Resentment

Imagine waking up to an email saying that the company is cutting a key benefit like free lunches, wellness programs, or remote work options that is effective immediately. No warning, no context, no explanation. How would you feel? Probably blindsided, frustrated, and undervalued.

When leaders fail to communicate the reasoning behind a sacrifice, employees don’t see it as a necessity, instead they see it as a betrayal. Employees start to wonder: If leadership doesn’t value our well-being now, what’s coming next?

Transparency is the antidote to resentment. When employees understand why a change is happening, whether it’s financial, strategic realignment, or long-term sustainability.  Employees are far more likely to understand and accept it, even if they don’t really like it in the moment.

Employees Want to Be Part of the Solution, Not Just Be Victims

Nobody likes having decisions forced upon them, especially when it impacts their daily lives. When leaders communicate after a decision has been made instead of involving employees in the process, it creates a power imbalance that fuels frustration.

Great leaders bring their teams into the conversation early. Instead of saying, "We’re cutting back on remote work to improve collaboration," they ask, "How can we maintain strong collaboration while balancing remote work?" Instead of declaring, "Budgets are tightening, so we’re eliminating free coffee," they invite employees to discuss cost-saving alternatives that still support morale.

When people feel like collaborators instead of casualties, they’re far more likely to support and adapt to change.

Lack of Empathy Kills Trust

Sacrifices are personal. The perks and comforts employees enjoy, whether it’s a stocked snack bar, a casual dress code, or flexible hours often contribute to their well-being and work-life balance.

When leaders dismiss these losses as "no big deal," they signal that they don’t value the employees’ experience. And when employees feel undervalued, they become disengaged and jaded.

A simple shift in tone can make a huge difference. Instead of:

Acknowledging the impact of the sacrifice even if it’s unavoidable because this shows that leadership understands and respects employees' concerns.

Poor Communication Fuels Mistrust and Turnover

The way a company handles sacrifices directly impacts employee retention. If leaders communicate poorly, being vague, dismissive, or secretive then employees start looking for the exit.

Why? Because when people feel like they’re constantly losing without clear justification, they start questioning what else is coming. They wonder if leadership truly has their best interests in mind. They start seeking stability elsewhere.

However, when leaders are open about why sacrifices are necessary, how they align with long-term goals, and what employees can expect moving forward, they build trust instead of fear.

Trust keeps employees engaged, even during tough times.

How to Communicate Sacrifices Effectively

If you’re a leader making difficult changes, here’s how to do it the right way:

Be Transparent, Not Vague

Employees deserve honesty. Instead of hiding behind corporate jargon, clearly explain why the change is happening and what it means for them.

💬 Example:
Instead of: "Due to changing business priorities, we’re making adjustments to workplace benefits."
Say: "To ensure long-term financial health, we need to reduce non-essential expenses. This means adjusting some workplace benefits, including free lunches. We didn’t make this decision lightly, and we understand its impact."

Show Empathy and Acknowledge the Impact

Even if the change is necessary, recognize that it affects people’s daily lives. Express gratitude for their flexibility and reassure them of leadership’s commitment to their well-being.

💬 Example:
“We know this is disappointing. We deeply appreciate the hard work and commitment you bring every day, and we’re working to find other ways to support team morale and engagement.”

Offer a Path Forward

If sacrifices are unavoidable, provide solutions or alternative benefits. Show employees that leadership is still investing in their experience.

💬 Example:
“While we’re pausing our wellness stipend for now, we’re launching a new initiative to offer free mental health resources and discounted gym memberships.”

Involve Employees in the Process

Give employees a voice. Whether it’s through surveys, open forums, or team discussions, invite feedback before making sweeping changes.

💬 Example:
“We’re exploring cost-saving measures and want your input. What are the perks you value most? Where do you think we can reduce expenses with the least impact?”

Reinforce the Bigger Picture

Sacrifices are easier to accept when they’re tied to a clear, meaningful vision. Help employees see how today’s sacrifices contribute to a stronger future.

💬 Example:
“These adjustments allow us to invest in areas that drive long-term stability, protect jobs, and position us for future growth.”

At its core, leadership isn’t just about making business decisions it’s about how those decisions are communicated and experienced.

Employees don’t expect perfection. But they do expect honesty, respect, and empathy.

If you’re asking people to sacrifice something, give them a reason to believe in the bigger picture. Help them see that they’re not just losing something, but they are a part of building something better for the future.

Because when leaders communicate well, even the toughest sacrifices can lead to stronger teams, greater trust, and long-term success.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why Short-Term Leaders Struggle to Achieve Long-Term Success

In today’s fast-paced business world, many leaders prioritize short-term wins—hitting quarterly successes, cutting costs, and satisfying investors. While this approach can create quick results, it often sets leaders up for long-term failure.

The problem? What works in the short term doesn’t typically translate into sustainable longterm success. A leader fixated on immediate gains may find themselves struggling when the time comes to build a lasting future.

Let’s explore the key challenges short-term leaders face when trying to achieve long-term impact.

Lack of a Clear Future Roadmap

Short-term leaders often operate in reaction mode, making decisions based on immediate pressures rather than a well-thought-out strategic vision. While responding quickly to challenges is important, a lack of a long-term roadmap leaves teams without a clear direction. Without a guiding vision, priorities constantly shift, causing confusion and inefficiencies within the organization. Employees struggle to align their efforts with leadership expectations because those expectations change frequently.

This approach also leads to a culture of short-sightedness, where the focus is on solving immediate problems rather than proactively preparing for future growth. Companies without a well-defined vision may find themselves trapped in a cycle of quick fixes, never truly progressing. Over time, they fall behind competitors who invest in a sustainable, forward-looking strategy.

Employee Burnout and Disengagement

Short-term leadership often prioritizes short-term results over people. Employees are pushed to meet aggressive deadlines, work long hours, and constantly chase the next immediate goal. While this approach may drive short-term performance, it comes at a cost: burnout, disengagement, and high turnover. When employees feel like they are merely tools for hitting targets rather than valued contributors to a larger mission, morale plummets.

Without a compelling long-term vision, employees struggle to see how their work fits into a bigger picture. They become disengaged because they lack a sense of purpose beyond the next deadline. High turnover then becomes a vicious cycle—new hires come in, experience the same short-term pressure, and leave, forcing the company to repeatedly spend time and resources on recruitment and training rather than on growth and innovation.  The organizations actually slows down in its progress and costs actually increase here.  Profits are harder and harder to come by.

Great leaders understand that sustainable success comes from investing in people. When employees feel valued and connected to a long-term vision, they are more engaged, productive, and committed to the company’s success.

Innovation Gets Stifled

Innovation requires patience, resources, and a willingness to experiment—qualities that short-term leaders often struggle with. If the primary focus is always on immediate returns, there’s little room for research and development. Leaders obsessed with quarterly earnings may dismiss ideas that don’t provide an instant payoff, even if those ideas could position the company for future success.

This shortsightedness is one of the biggest reasons companies fail to evolve. History is full of examples of businesses that ignored innovation because they were too focused on short-term profitability. Blockbuster, for instance, dismissed streaming services because its store-based revenue was still strong at the time. Meanwhile, Netflix, with a long-term vision, invested in the future of entertainment and ultimately dominated the industry.

A culture of innovation requires leadership that sees beyond immediate gains. It demands an environment where teams are encouraged to take risks, explore new ideas, and invest in projects that may not show immediate profits but will drive long-term success. Without this, companies become stagnant and vulnerable to disruption.

Trust and Loyalty Erode

A leader who constantly shifts strategies to chase short-term wins creates a sense of instability within the company. Employees, customers, and investors begin to notice the inconsistency. When a company pivots too frequently, it signals a lack of confidence in its own direction, causing employees to feel uncertain about their future within the organization. This lack of stability leads to decreased loyalty, as people are hesitant to commit to a company that doesn’t seem to have a reliable path forward.

Customers also lose trust in brands that constantly change course. When a company shifts its offerings, pricing models, or brand messaging too frequently, it creates confusion in the marketplace. Customers begin to see the company as unreliable, making them more likely to switch to competitors with a clear and consistent vision.

Similarly, investors look for leadership that can deliver sustainable, long-term returns. While short-term profits may be appealing, they are not enough to maintain investor confidence if the company lacks a strategic direction. If leadership continually prioritizes quick wins over sustainable growth, investors may eventually pull back, leaving the company in a financially vulnerable position.

Vulnerability to Market Shifts

A company that prioritizes short-term gains often assumes that the current market conditions will remain stable. However, industries evolve, consumer preferences change, and technological advancements disrupt even the most successful businesses. Leaders who fail to prepare for these shifts find themselves scrambling when change inevitably comes.

Without long-term investments in future-proofing the business, companies that rely solely on short-term wins become fragile. Their revenue streams may be strong for the moment, but they lack the flexibility to pivot when necessary. Companies that have not diversified their products, expanded into new markets, or adapted to technological advancements may find themselves obsolete when the landscape changes.

Businesses that endure market shifts successfully do so because they’ve made strategic investments in innovation, talent development, and adaptability. They don’t just optimize for the present; they prepare for what’s next. A leader who only focuses on immediate results will find that, when the market changes, they have no foundation

The Solution: Balancing Short-Term Execution with Long-Term Vision

Short-term performance is essential—businesses need to hit goals, generate revenue, and adapt to market conditions. But these short-term actions must be part of a larger, sustainable vision. The most successful leaders know how to balance both.

A strong leader ensures that immediate goals contribute to long-term success. This means making decisions that drive profitability today while also investing in the future. It means fostering a company culture that values people, encourages innovation, and remains adaptable in the face of change.

Long-term success is not about choosing between short-term execution and big-picture strategy—it’s about aligning them. Leaders who can do this build companies that don’t just survive in the moment but thrive for years to come.

So, are you leading for today, or are you building something that will last?

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How New Managers Can Shape The Team to Be Adaptable and Agile

As a new manager, you have the unique opportunity to shape your team's culture from the outset. One of the most important aspects of leadership today is fostering adaptability and agility. These qualities allow teams to respond quickly to change, tackle challenges head-on, and stay ahead in a fast-paced environment. By focusing on leading by example, encouraging a growth mindset, and fostering resilience, you can start building a team that thrives in the face of change.

Today I want to give you three areas that you can start leaning into in order to be ready for building this culture for a thriving team.

Embrace Change Yourself

Your actions as a new manager set the tone for your team. If you want your team to embrace change and remain agile, you need to demonstrate these behaviors yourself. Show that you are open to new ideas, feedback, and approaches.  Maybe it’s allowing someone who has more knowledge of a software to lead the team on the discussion instead of yourself.  Whether it's adjusting a process, experimenting with new tools, or pivoting strategies, your willingness to adapt will inspire your team to follow suit.

Encourage a Growth Mindset

A growth mindset is the foundation of adaptability. Employees who believe they can develop new skills and tackle challenges are more likely to be agile in their approach. As a manager, it’s crucial to create an environment where learning and growth are prioritized. Encourage your team to view mistakes as opportunities for learning instead of failures. Ensure them that set backs are all a part of the process of growing our capacity and that they don’t have to worry about being perfect or facing consequences.

Be Resilient

Adaptability and agility often go hand-in-hand with resilience. When setbacks or unexpected changes occur, resilient teams stay focused on finding solutions rather than dwelling on those setbacks or changes. As a manager, it’s your job to create a culture where challenges are seen as opportunities to innovate, improve, and find a better way forward.  When your team feels empowered to adapt and find solutions, they’ll be more resilient and better equipped to handle future challenges.

Instilling a culture of adaptability and agility requires focused effort, but it’s one of the most powerful things you can do as a new manager. By leading by example, encouraging a growth mindset, and fostering resilience within your team, you set the foundation for success in a rapidly changing work environment. Adapting to change isn’t just about surviving—it’s about thriving. When you create a culture that embraces these values, your team will be well-equipped to handle anything that comes their way.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

New Managers Need to Help Their Employees Thrive

As a first-time manager, you’re likely focused on learning the ropes, hitting your team’s targets, and balancing priorities. But one of the most powerful ways to build a strong, motivated team is by helping your employees grow in their careers. By creating opportunities for leadership, providing access to networking and mentorship, and fostering a culture of continuous growth, you can set your team up for long-term success and position yourself as a manager who invests in their people.

Create Opportunities for Leadership

Leadership isn’t just about having the title. It’s about empowering your team members to take on more responsibility and lead in meaningful ways. As a new manager, you have a unique chance to spot potential leaders on your team and give them the space to shine. Whether that means assigning them a special project, giving them a chance to mentor others, or allowing them to make decisions on a task, offering leadership opportunities helps your team members develop skills that will serve them and your team as well.

Pay attention to who shows initiative or a willingness to take charge. Offer them opportunities to step into leadership roles on small projects or by leading team meetings. This gives them a chance to grow, and it frees you up to focus on other responsibilities. Plus, you’ll be building a team that’s more autonomous and capable.

Provide Access to Networking and Mentorship

One of the most valuable things you can offer your team as a new manager is connections. Career growth is often about who you know, not just what you know. Make it a point to connect your employees with others who can help them grow, whether through mentorship or networking. Introducing them to people inside and outside the company can open up opportunities they might not have had access to otherwise.

Don’t be afraid to introduce your team members to people who can help them advance. Connect them with mentors who can offer advice and perspective, and encourage them to attend industry events or meet-ups. You don’t have to be the one with all the answers and sometimes the best thing you can do is guide your team to the right resources.

Foster a Growth-Oriented Culture

As a first-time manager, you set the tone for your team’s work environment. If you prioritize growth and development, your team will likely follow suit. Encouraging a growth mindset means creating a safe space for your employees to experiment, learn from mistakes, and continuously improve. Celebrate small wins, provide feedback on areas for improvement, and be open about your own learning process. When employees see you focused on growth, they’re more likely to adopt the same approach.

Make growth a regular part of your conversations with your team. Share your own experiences of learning and growth, and encourage your employees to do the same. Set clear goals for their development and check in on their progress. When your team feels supported in their growth, they’ll be more engaged, motivated, and eager to contribute.

As a first-time manager, you’re in a unique position to shape your team’s future. By offering leadership opportunities, fostering networking and mentorship, and promoting a culture of growth, you’ll be setting the foundation for a team that’s strong, motivated, and focused on continuous improvement. Remember, being a great manager isn’t about having all the answers—it’s about creating an environment where your team can thrive. By empowering your employees to grow in their careers, you’ll build a team that’s capable, committed, and always evolving.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Building Success Through Equipping Your Team With The Correct Tools

As a newly appointed manager, your team’s success is a reflection of your leadership. One of the most critical steps you can take to set your team up for success is ensuring that they have the correct tools and resources they need to thrive in their roles. This foundational support is essential for fostering productivity, confidence, and long-term team growth.

For employees, the right tools and resources are more than just helpful—they’re essential. Far too often employees run into roadblocks because they are not set up with the tools they need.  When employees lack what they need to perform their roles effectively, it leads to frustration, inefficiency, and disengagement.  By prioritizing this area, you demonstrate your commitment to their success and the team’s overall performance. 

Here’s why providing the right tools and resources is crucial:

New employees often face a steep learning curve. By equipping them with clear guidelines, effective tools, and the necessary training, you can reduce the time it takes for them to become productive contributors.

Lack of resources can create unnecessary roadblocks that hinder progress. When you proactively address these gaps, you eliminate potential stress points and allow employees to focus on their work.

Providing the right tools signals to employees that you’re invested in their success. This instills a sense of confidence and empowerment, enabling them to perform at their best.

When teams have access to shared tools and resources, it fosters seamless communication and collaboration. This creates an environment where everyone can contribute effectively to shared goals.

Modern tools and training empower employees to work smarter, not harder. By staying up to date with the resources available in your industry, you position your team to operate efficiently and creatively.

As a manager is you’re your responsibility to your team to regularly assess the tools and resources your team requires. Solicit feedback from employees about what’s working and where improvements are needed.  Work with leadership to secure the necessary tools and ensure your team has access to what they need. Equip employees not only with tools but also with the knowledge to use them effectively.

When your team feels supported with the right tools, they’re more likely to be engaged, productive, and innovative. Employees who feel empowered are more motivated to contribute, which drives better results and reinforces trust in your leadership. By prioritizing their success, you’re not only helping individuals thrive but also building a strong, cohesive team capable of achieving great things.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

You Are a new Manager or Leader, Now What?

As a newly appointed manager, one of your most crucial tasks is to build trust within your team. Trust is the foundation of effective leadership and sets the stage for open communication, collaboration, and productivity. One of the simplest yet most powerful ways to establish trust is through regular one-on-one check-ins with your team members.

Check-ins are more than just status updates; they’re opportunities to connect with your team members on a personal and professional level. These sessions signal that you value their input, care about their well-being, and are invested in their success. Over time, these consistent interactions build influence and foster a culture of trust.

When we have regular check-ins employees find:

A Voice in the Conversation

• Check-ins give employees a dedicated space to share their thoughts, concerns, and ideas. This fosters a sense of inclusion and shows that their perspectives matter.

Clarity and Alignment

• These meetings help ensure that employees understand their priorities and how their work aligns with the team’s and organization’s goals. Regular feedback during check-ins keeps everyone on the same page.

A Sense of Support

• Employees feel reassured knowing their manager is available to help them navigate challenges, remove roadblocks, and celebrate wins. This support fosters confidence and engagement.

Opportunities for Growth

• Check-ins create a forum to discuss career aspirations and development goals. Employees are more likely to feel motivated when they see a path for growth and know their manager is invested in helping them get there.

When done well, check-ins can transform your team dynamics. They help identify and address issues early, boost morale, and create a sense of psychological safety. Employees who feel heard and supported are more engaged, productive, and committed to their work. Over time, your team will see you not just as a manager, but as a trusted partner in their success and future.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1