When I am speaking on stage, or performing trainings on influence, I am often asked a question along the lines of “ How does influence impact my bottom line?”
I usually ask the question to the individual to ask them if they know their costs to recruit new talent to replace someone that has left the organization. Often they are shocked with I let them know it is roughly 200% of an impact to replace someone. This is rolled up in the cost of onboarding, training, recruiting, and placing the new person in the seat. This does not include the fact that progress with moving projects forward is slowed to a crawl for the first 6 months, or the impact that the new person has to build all new relationships.
Often the response is, “Oh….ooooohhhhh!”
Increased Speed
Yes that is right when we have influence over those that report to us and trust levels are high, guess what, the second guessing and slow processes fade making our teams function at a high rate of speed. Things get done, people are not worried about making the wrong decision, and things happen. This means costs decrease. That means more profits.
External Influence
When we have influence with our customers and they know that we are not some snake oil salesperson they will buy more regularly from us. Each new customer we have has an added cost to them to input them into the system, get set up to procure, and train them on our systems. When we have customers that are returning to buy more and more from us, that means we get more turns on the inventory with lower costs. This means more profits as well that we can invest into the organization for more impact.
Influence Attracts Top Talent
Ramsey’s Solutions is an organization that thrives with attracting top talent that are on mission to overcome challenges and drive results. When we have influence with our high performer employees, they tell their friends and family about how awesome it is to work for us and they actively recruit for us. We have a roster of individuals that are willing to come on mission with us that we don’t have to pay extra costs for recruiting. That saves our organizations time and money. See the first paragraph of this blog for more information When we have more top performers, guess what, we make more profits.
Yes I say profits. I have seen a lot of companies go bankrupt that had high revenues, but unfortunately their costs were higher. When we have high profits, we can make change in the environment we are working in and drive increases impact.
People like great paychecks, but they crave making an impact more.
Next time the topic comes up about does focusing on influence really matter, the answer is a resounding “YES!”
For more information check out the links below.
Have a great week!
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
Featured Links to Grow Your Influence:
Winning With Others: https://www.kevinsidebottom.com/stopgambling
Kevin’s website: https://www.kevinsidebottom.com
Kevin’s email: kevin@kevinsidebottom.com
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