Sales Titans: Built, Not Born
How to Make Your Customer the Hero—and Watch Sales Soar
Why do some sales reps create customers for life, while others barely make a blip?
The answer: the best sellers don’t just pitch products—they help customers live out their own success story.
In this engaging, no-fluff session, Kevin Sidebottom teaches your team how to flip the script: stop casting the salesperson as the star, and start making the customer the hero. When buyers feel understood, valued, and central to the solution, they buy faster, return often, and tell others about the experience.
Why this matters to you:
Your customers aren’t looking for another vendor—they’re looking for a guide who can lead them to a win. This session gives your sales team the exact tools and language to:
Connect with customers on a human level.
Align every sales conversation to the buyer’s goals and challenges.
Earn trust that turns into bigger deals and longer relationships.
The Big Shift:
Most salespeople lead with what they sell. Top 1% producers lead with who they serve. Kevin will show your team how to enter the customer’s story, speak their language, and position them as the main character.
After this session, participants will be able to:
Frame sales conversations so the customer sees themselves as the hero.
Use story-driven language that inspires action.
Build relationships that outlast the sales cycle.
Turn one-time transactions into lifelong partnerships.