Grit Happens in the Mind. Here’s How to Train Yours.

Last week we talked about Grit and why we need grit if we are going to be successful.  We talked about the difference between motivation and grit.  This week let’s take a step into how we can become more gritty.

Did you know that grit isn’t about being the toughest person in the room?  Most people think that to be gritty we need to have some special training, be an elite athlete, a special forces operator, etc.  In fact for those that want to be gritty we just need to train our minds.

How to change our minds to rewire how we approach   The one who fails, recalibrates, and keeps swinging. The one who turns down the noise in their head and tunes into something stronger.

If you’re serious about becoming unshakeable, this part matters more than all the rest.

Let’s get into it.

Rewire the Voice in Your Head

The most dangerous thing you’ll face isn’t the set-backs. It’s the story you tell yourself about the set-backs and yourself.

Too many people have focused on getting a trophy for showing up and this has made us a little soft.  We have not had to push hard for some time and we want the easy button. 

It’s actually our brains that intentionally look for the easier path.  It is designed to make us efficient, spend less calories, find the less resisdent path, conserve energy.  When I read the book “The Comfort Crisis” earlier this year it was a very thought provoking insight on how our brains function. 

Through the journey in the Arctic on a hunting trip sleeping on the ground, in a tent…(we camp in the Holiday Express).  This author tells how he has learned about our bodies and how the mind finds ways to make us more efficient and comfortable.  This is why as a society we gain weight year after year by choosing to do the not so hard things.  We instead look for the easy button like GLP1 insulin shots to magically lose weight (for most people).

The Good News

Grit is like a muscle and can be trained. It takes time like losing my “Dad Bod”, these days. it is taking the hard road, leaning into the tough conversations, and not running away from challenges. We need to look at difficult times as well as set-backs as a way to grow out grit muslcles. it does not happen overnight, but we can grow it over time to build the gritty muscle that looks at challenges as a way to improve instead of fear.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Building Grit: Start Here, Stay Here, Win Later

We all want results. Unfortunately too often we expect Fast ones. Visible ones. The kind that make people say, “How’d you do that?”  Thanks Amazon…

But behind every meaningful result behind every transformation and breakthrough is actually a long process of set-backs, lessons learned, and caluses.

Grit is not flashy. Frit doesn’t go viral. But it’s the thing that separates people who try from people who actually finish.And if you want to build it, this is where it starts.

If you're serious about becoming someone who finishes what they start, you have to start enjoying the learning that come with the long process that is required to gain traction that is lasting.

Too many people quit not because they’re incapable, but because they expected it to be quick. Grit begins when you accept that this is not a microwave scenario.  It’s more of a crockpot kind of process.

Grit doesn’t show up on demand, but every day you show up, especially when it’s inconvenient or thankless, you prove to yourself that you're in it for real.

How to you build grit?

You don’t build grit by reading about it.

You build it by choosing hard things, on purpose.  That’s right, intentionally doing hard things.  That is why ost people don’t have grit.

Wake up when your alarm goes off the first time. Finish the workout even when your legs are shaking. Speak up in that meeting. Push send on that uncomfortable email.

Over time, those daily decisions stack up. They don’t just build discipline, they build identity. And once you become someone who doesn’t back down, it changes everything how you show up and engage during hard things.

With Grit, there is one uncomfortable truth: motivation is a liar.

Everyone wants to talk about motivation.  “Let’s get motivated.”  Motivation actually makes big promises in the beginning. You feel pumped, focused, invincible. Then life happens. Stress piles up. Results don’t show fast enough. And just like that, motivation deflates like a balloon that is let loose with no knot to keep the air in.

Grit is what steps in when motivation bails. It says, “We’re doing this anyway.”

If you only act when you feel like it, results will always be held hostage by your mood. But if you train yourself to show up no matter what if you are tired, frustrated, bored, anxious you take your power back.

This is how champions are made. Not with hype, but with follow-through.

You don’t need more motivation. You don’t need a life coach. You don’t need a breakthrough.

You just need to start. Stay consistent. And trust that every small act of perseverance is building something unshakable.

This is how you build grit:

• Accept the long haul.

• Do the hard thing even when it’s small.

• Show up, especially when you don’t want to.

Repeat that enough times, and you won’t need to act gritty anymore, you’ll be gritty.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How Employees Can Overcome Apethetic Leaders

Ever been in this situation?  You are working hard to survive the day of demands, email requests from customers and other departments, as well as trying to manage home life.  Only hoping that your leader can enable you to survive the vast requirements, only to find your leader is checked out on your requests for support.  There’s nothing more frustrating than working under a leader who seems checked out. You're motivated. You're capable. You want to grow. But the person who's supposed to guide you is MIA—in energy, vision, or both.

But here’s the truth: you don’t need them to be engaged, when leadership goes silent it's often the loudest invitation to rise up yourself.

Apathy sucks the air out of a room, but energy can change it. If your leader’s not bringing motivation, then you bring it. Positivity, focus, and momentum, are contagious forces. You have the power to set a tone that others will follow. Be the one who says, “Let’s figure it out.” The one who believes there’s a way forward. When you choose to lead with energy, even without a title, people will notice. And more importantly, you will feel more in control of your path.

When your leader doesn’t step in, you get the rare opportunity to step up. Solve problems without being told. Take ownership where others hesitate. Push things forward even if you don’t get credit right away. These are the quiet moments where real leaders are born.  That’s right not under bright lights, but in the everyday grind. Every move you make with intention builds your credibility, sharpens your instincts, and proves (to yourself most of all) what you're capable of.

Even if your leader is apathetic, not everyone is. Somewhere in your network, there are people who care deeply about what they do.  Mentors, peers, and even connections outside your workplace that can help you with you feel stuck. Seek them out. Learn from them. Let them remind you of what’s possible. When you surround yourself with people who value growth, effort, and vision, you build a kind of emotional armor against the disengagement around you. Don’t isolate in this season, connect. That’s how you stay grounded in purpose and drive to move forward.  It may be hard but you have another thing keeping you move forward.

The other factor that is going to help you succeed is the fact that you care. But caring in an apathetic environment can wear you down if you're not careful. Protect your drive. Set boundaries. Give your best, but don’t give it all away. Your passion deserves to be protected and redirected into people and projects that will actually value it. That might be within your team, or it might be somewhere new. Either way, don’t let someone else’s indifference steal your best. Keep showing up with heart. That’s what makes you different.

You might not have the leader you hoped for, but that doesn’t stop you from becoming the leader someone else needs. Keep stepping up and showing up.  One day, someone will look up to you. And they'll be grateful you didn’t wait for permission to grow.

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Tips for Buying a Better Home for Your Home-Based Business

From time to time I have guest blog posts and today we have the well educated Candace Sigmon helping us with purchasing a home for our businesses.

There’s a myth baked into the real estate daydream that more space means more freedom, more comfort, more productivity. But if you run a business from home, you know better. You know that square footage can be a red herring when what you really need is strategic design, smarter layouts, and fewer distractions. As more entrepreneurs ditch traditional office spaces for the comfort of their own homes, the house hunt has shifted from “How big?” to “How well does this work?”

Prioritize Flow Over Size

You’re not running a co-working space. You don’t need endless rooms and expansive basements you’ll never use. What you do need is a home that gives your business breathing room without letting it take over your personal life. Open layouts can help here, but only if they allow you to move from task to task without bottlenecks. A poor layout in a large space will always underperform a compact home where work, storage, and downtime each have a defined rhythm.

Separate, But Not Isolated

You’re going to need separation, yes. But the goal isn't exile. Look for homes that let you carve out a workspace that’s private enough for focus without sticking you in a garage with no heat or a windowless corner of the basement. A well-placed spare bedroom or a loft with a door can do the job. Natural light and airflow are not just luxuries, they're productivity tools. You should feel like a human, not a mole.

Zoning and Zoning Out

It’s not sexy, but before you fall in love with that mid-century dream or Craftsman stunner, you’d better make sure your city will let you run a business from it. Some municipalities still have outdated zoning laws that put unnecessary restrictions on home-based businesses, especially if clients or deliveries are part of your workflow. You want a home where your business can grow without local headaches. The irony of buying your dream property only to find your work isn’t welcome there can unravel everything.

Internet Infrastructure Isn’t Optional

Some listings are proud to tell you a home has cable hookups in every room. That’s cute. You need to dig deeper. Reliable, high-speed internet is the lifeblood of a modern home business. Before you sign anything, ask about service providers, test the signal in different parts of the house, and make sure the upload speeds match your workflow. Spotty Wi-Fi can cost you clients, credibility, and your last nerve.

Layer In Protection Early

Before you get too far into the home search, take a moment to think about what happens after the keys are in your hand. A home warranty is worth reviewing as part of your upfront investment, especially if your business leans hard on appliances or if the electrical setup will be working overtime. Extended coverage can offer peace of mind when your income depends on everything staying functional. You’re not just buying a house—you’re backing a workspace, and every layer of protection helps.

Functional Storage Over Aesthetic Cabinets

It’s easy to fall for a gorgeous kitchen with glossy cabinetry, but if you’re storing products, files, packaging materials, or photography equipment, you need more than a pretty pantry. Look for utility closets, built-in shelving, garages that aren’t just car caves, and mudrooms that can moonlight as inventory space. Think about how you’ll move within the space on your busiest workday, not just how it’ll look on Instagram.

Noise Is The Silent Killer of Productivity

The wrong kind of noise—leaf blowers, barking dogs, busy roads, loud neighbors—can unravel even the most disciplined entrepreneur. Spend time in the neighborhood at different hours. Visit during school pickup, during a weekday afternoon, during a weekend morning. See if you can hear yourself think. Homes aren’t just physical containers, they’re sonic environments. And for people who work from home, acoustics matter more than most people realize.

Your Clients (or Deliveries) Deserve a Seamless Experience

If your business involves foot traffic or regular deliveries, think beyond curb appeal. Can delivery drivers easily access your home without parking chaos? Can clients step into a designated area without passing your laundry or kitchen mess? Even if you’re not customer-facing, the flow of goods needs to be frictionless. Look for homes with side entrances, mudrooms, or a semi-private section near the front door that could serve as a mini-reception or drop-off zone.

Don’t Forget How You Live

It’s tempting to center the home search entirely around your business. But don’t build a work kingdom and forget the rest of your life. Does the space energize you when you’re off the clock? Can you close a door, mentally and physically, when you’re done for the day? Your business will take up enough space in your head; don’t let it consume every square inch of your home too. Make sure the place you pick feels like a life upgrade, not just a workspace with a bed.

When you run a business from home, the stakes are different. You’re not just picking a place to sleep and eat. You’re picking a place where ideas will grow, where your workday starts and ends, where your professional energy is either boosted or drained. So forget the pressure to go bigger. Go smarter. Find the home that fits how you live and how you work, not just the one that wows you on a tour. You deserve a space that works as hard as you do.

Unlock your organization’s potential with Kevin Sidebottom’s proven strategies for success— transform your team into top performers and drive growth today!

Leaders Need To Stop Pointing And Start Leading

In today’s leadership environment we see more and more leaders falling back into the point and direct model for leadership in hopes to drive the organization forward. Especially in larger organizations where the top leaders do not have the opportunity to look their employees in the eyes on a regular basis. It becomes easy for the leader to forget their first responsibility is not to a shareholder, board or directors, but to the employees that carry out the day to day tasks that make the organizations move forward.

Far too often the focus because a short-term quarter by quarter vision to keep investors interested in purchasing the stock of an organization instead of the long-term focus of what will keep the organization moving forward decades into the future. With focus to get the financial numbers to fit into a short-term budgetary goal instead of the long-term vision of what the organization will plan to disrupt their industry with, the organization fails to make any headway and is just treading water while others are swimming by.

By being shortsighted the leaders start commanding employees to perform tasks to cut budgets, eliminate travel, no quote potential opportunities, or worse give back profitable business. Leadership focuses on what makes the shareholders happy instead of the metrics that drive the organization forward. They go on the defense instead of looking at how they can find opportunities and low handing fruit to make small gains each day to drive more and more profit.

Instead of cost cutting initiatives, leaders can make the hard decisions like taking pay cuts, reducing their travel, meet via virtual platforms, and meeting with employees regularly to get the temperature of the working level teams to understand what is going on. From there the leaders can make educated decisions on how to move forward with the right support.

Instead most leaders are biased because they don’t want to take paycuts themselves so they push it on to others and they also believe travel is a must for them because well they are the leader and decisions need to be made by them and only them.

Leaders need to do more than just listen effectively to the employees, they also need to go the way, show the way, and lead the way so that others can follow them as the organization moves forward.

Leaders need to stand out front of the employees to charge the hills of battle and chart the course. Employees want to see the leaders out in front so they can have the confidence that the leaders will be with them when it’s time to step forward out of the comfort zone and take the field of battle. Employees will respect and engage more when they see that the leaders are up in front and ready to roll up their sleeves to get to work for the better of the company.

One of the most impactful leaders I had worked for took a paycut during an economic downturn while allowing the employees to maintain their salaries. That really made an impact to the employees who really buckled down and worked harder for that leader. The organization actually did really well during the uncertain time and accelerated even faster out of that downturn which made the organization far more profitable.

How many people would work for a leader like that?

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Rebuilding Cultures Through Actions Instead of Empty Words

When leadership shatters a company’s culture, employees don’t trust words, they stop trusting leaders, and each other. If the past leadership left behind fear, disengagement, or toxicity, fixing the culture requires visible, meaningful changes. Here’s how leaders can rebuild a thriving culture with action, not just empty promises.

If past leaders operated with favoritism, dishonesty, or fear tactics, the new leaders must do the opposite. If transparency was lacking, new leaders need to hold open meetings where decisions are explained. If unethical behavior was previously ignored, new leaders need to enforce strict accountability. On example of a company recovering from a toxic work environment made all executive bonuses contingent on employee satisfaction scores, proving leadership was invested in culture change. Leaders must be the first to adopt new behaviors, whether that’s actively listening, taking responsibility for mistakes, or fostering collaboration. Employees will follow when they see authenticity, not performative gestures.

Culture won’t improve if employees still feel the pain of past leadership’s failures. The new leaders need to take action and fast if they want the employees to start engaging and stop heading for the exits.  A tech company infamous for its burnout culture made a bold move by enforcing mandatory no-meeting Fridays, giving employees space to focus, and saw productivity soar. Quick, decisive action proves to employees that leadership understands the damage done and is serious about making chance to make things right.

If the old culture rewarded politics and survival tactics, it’s time to flip the script. Recognize collaboration, integrity, and initiative. One retail giant recovering from a cutthroat environment revamped its bonus structure to reward team performance rather than individual sales, reinforcing a culture of teamwork. Publicly highlight employees who embody the new culture through promotions, awards, and leadership opportunities. When employees see that doing the right thing is valued, they will embrace and reinforce the shift towards the new values.

Trust is fragile and one misstep can send morale plummeting quickly again.  Actions must match words every single day, every single hour, and every single minute.  Culture isn’t built in a single meeting, it’s reinforced through every decision, policy, and action that leadership enacts. 

Leadership is under the microscope when rebuilding the culture and they need to act fast, lead by example, and be consistent.  Leaders should also walk around the office and take the pulse of the employees and get to know them by name.  There is nothing worse than a leader that stays up in their castle and never comes down to meet their employees that do all the work. 

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Rebuilding a Culture of Trust in a Broken Organization

Trust is the backbone of any successful company. When it's shattered by toxic leadership, employees disengage, collaboration dies, and progress screeches to a halt. Fixing it requires more than just words, and power point presentations, it takes bold, consistent action by leaders from all levels.

First, though all the leaders need to acknowledge the damage without sugarcoating it to the employees.  Employees need to hear leadership say, "We know trust has been fractured and we hear you.  We feel your pain and here’s what we’re doing to fix it." Transparency is key. Host open forums, address past failures head-on, and validate employee experiences.

If favoritism was an issue, set clear policies for promotions and recognition. If unethical behavior was tolerated, enforce strict accountability. Make it clear: the old ways are gone. Real change starts when employees see leadership owning past mistakes and taking tangible steps to correct them.  This won’t happen overnight though, it will take some time due to trust taking time to be rebuilt.  Leaders can not just expect their employees to blindly accept an apology and think everything is going to be fine.  Otherwise the leadership should be questioning their hiring practices 

The next thing that needs to be implemented is to make listening a two-way street with visible results. Employees won’t re-engage if they feel unheard. Implement real-time feedback channels like anonymous surveys, town halls, and leadership Q&As. But don’t just collect input, act on it.  That’s right sometimes a leader really has to be vulnerable enough to say please share and I promise there will be no retaliation.  Let the employees speak candidly and have thick skin and use the phrase, “Tell me more.” One company recovering from toxic leadership held open listening sessions, then issued a monthly "You Spoke, We Acted" report showing concrete changes based on employee input.

If work-life balance is a top concern, roll out flexible schedules.  Some examples could be used like one automotive company did where two employees on a team would alternate Friday’s off by working 10 hours a day 4 days a week on projects and back each other up.  They did not need to use vacation days either.

Trust is earned by action, not empty promises. Show employees that their voices drive real improvements, and they’ll start believing in the organization again.  It may be slow at first, but as trust starts to grow the momentum will gain speed.  When trust goes up, speed goes up, which means costs go down and that is where profits start to take over again!

Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively

Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Interim CEOs: Don’t Let Stock Options Hijack Your Leadership

Interim CEOs often step into a company at a critical moment, whether it’s a leadership shakeup, a financial crisis, or a transition period. The pressure is immense, and so is the temptation to laser-focus on one thing: the stock price.

And why not? Many interim CEOs are compensated heavily in stock options. That means their personal payday depends on how high they can pump the share price before they exit. The problem? If they treat stock price as the only scoreboard, they risk wrecking employee morale, damaging long-term stability, and leaving behind a mess when their tenure ends.

Here’s why interim CEOs need to think beyond the stock market ticker and how short-term moves can backfire big time.

Employees Know When They’re Being Used

Employees aren’t stupid. They see when leadership decisions aren’t about them, the company, or the mission, but about making numbers look good for Wall Street and their own pay days.

Cost-cutting layoffs that look great in a press release but gut key teams?  Well, employees notice.  Artificially boosting earnings by slashing R&D, or delaying necessary investments? They see that, too. 

Nothing kills trust faster than employees realizing their leader isn’t building, but they’re just selling a better story to investors. And when that trust erodes, engagement drops, top talent starts walking, and productivity craters.

Sure, the stock might get a temporary boost. But when employees stop believing in leadership, the real damage begins and it won’t show up on an earnings report until long after the interim CEO is gone.

Slashing Costs Might Inflate the Stock But at What Cost?

Interim CEOs under stock option deals often default to aggressive cost-cutting because it’s a fast way to make financials look better. Less spending = higher margins = happier investors, right?

But not all cuts are smart cuts. Chopping investment in innovation, slashing workforce benefits, or overworking teams might look good for the next quarterly report, but it often weakens the company’s ability to compete long-term.

Lay off too many people? You risk losing institutional knowledge and slowing down critical projects. Slash budgets in the wrong places? You end up with burned-out employees and a weakened company culture.

Short-term stock bumps from aggressive cost-cutting are a trap one that smart leaders try their best to avoid.

Culture Is Hard to Rebuild Once It’s Damaged

A company’s culture isn’t just about ping-pong tables and free snacks. It’s the DNA of the business.  The thing that keeps employees motivated, aligned, and working toward something bigger than a paycheck.

When an interim CEO focuses only on financial optics, culture takes a hit. Employees start to feel like expendable cogs, decisions feel transactional, and any sense of mission disappears under spreadsheets and stock charts.

Here’s the real danger: culture takes years to build, but merely months to destroy. If an interim CEO erodes trust, engagement, and morale, they might walk away with a fatter bank account, but the company will be left scrambling to repair the damage long after they’re gone.

Wall Street’s Memory Is Short, But Reputations Last

Stock-focused interim CEOs often think they can cash in and move on, but bad leadership follows you. If you leave behind a broken workforce, a gutted culture, and a company struggling to regain momentum, your name will be attached to that mess forever.

Investors might not care after you’re gone, but employees, board members, and future hiring managers will. Smart leaders play the long game, even in temporary roles.

How Interim CEOs Can Avoid the Stock Price Trap

Interim CEOs don’t have to ignore the stock price, but they also can’t let it drive every decision. Here’s how to lead responsibly while still delivering results:

Focus on Sustainable Growth, Not Quick Fixes

Cutting expenses isn’t the only way to drive value. Look for strategic growth opportunities that improve revenue and efficiency without gutting the future.

Be Transparent With Employees

If tough decisions are necessary, communicate why. Employees can handle bad news, but they won’t tolerate leadership that treats them like disposable assets.

Protect the Core of the Business

If layoffs or budget cuts are unavoidable, don’t slash the company’s future away. Protect innovation, customer experience, and key growth drivers.

Leave the Company Stronger Than You Found It

Your legacy isn’t just the stock price on your last day, but it’s the state of the business after you’re gone. Make decisions that set the next leader up for success.

Interim CEOs might only be in the seat temporarily, but their impact lasts far beyond their tenure. The best ones don’t chase stock bumps at the expense of real value. They lead with integrity, make decisions with care, and leave behind a company that’s stronger, not just one that looks good on a stock chart.

Because in the end, a company’s real worth isn’t just in its stock price, it’s in the people, the culture, and the future it’s building.

And that’s a legacy worth leading for.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why Leaders Sometimes Need to Prioritize the Future Over Shareholder Happiness

In business, there’s a constant pressure to keep shareholders happy. Quarterly earnings reports, stock prices, and dividends often dictate the decisions companies make. But what happens when short-term shareholder demands conflict with long-term business success?

The best leaders understand that sometimes, it’s okay to disappoint shareholders, if it means making the right decisions for the company’s lasting future.

Here’s why leaders shouldn’t always chase immediate investor approval and why long-term thinking ultimately benefits everyone, including shareholders.

Chasing Short-Term Profits Can Cripple Long-Term Growth

Public companies are often judged by their quarterly earnings, forcing leaders to prioritize immediate profits over future investments. This can lead to dangerous decisions:

• Cutting research and development to improve short-term margins.

• Laying off employees to temporarily boost stock prices.

• Underinvesting in needed technology, infrastructure, or the right employees.

While these moves might make shareholders happy today, they can weaken the company’s ability to compete in the future.

Take Amazon, for example. In its early years, the company prioritized growth over profits, reinvesting revenue into logistics, technology, and customer experience. Investors were impatient, but Jeff Bezos stuck to his vision. Today, Amazon is one of the world’s most dominant companies, not because it focused on short-term shareholder returns, but because it built a foundation for long-term success.

Innovation Takes Time

Game-changing innovation doesn’t happen overnight. It requires experimentation, risk-taking, iteration, and patience. Unfortunately, many investors want returns now because we live in that Amazon get it tomorrow age.

Companies like Apple, Tesla, and Google have all made long-term bets that weren’t immediately profitable. Apple invested heavily in product development even when sales were struggling. Tesla took years to turn a profit because it focused on building infrastructure for the electric vehicle market. Google consistently funds moonshot projects, knowing that some may fail but others could revolutionize industries.

If these companies had focused solely on making shareholders happy in the short term, they might never have achieved their industry dominance.

True leadership means having the courage to say: “We’re making strategic investments that won’t pay off immediately, but they’re necessary to position us for our future.”

Cost-Cutting for Short-Term Gains Backfires Alot

When companies hit rough patches, there’s immediate pressure from shareholders to cut costs aggressively. While trimming waste is smart, reckless cost-cutting can weaken the company in the long run.

Some companies slash marketing budgets, scale back employee training, or delay upgrading outdated systems in order to meet quarterly earnings targets. But these cuts often come at a hidden cost:

• Reduced brand visibility, leading to slower revenue growth.

• Lower employee morale and retention, causing long-term talent drain.

• A weaker competitive position, as competitors invest while the company retreats.

Great leaders don’t just react to short-term pressures. They balance financial discipline with long-term vision, ensuring the company doesn’t sacrifice its future just to satisfy investors in the present.

Market Downturns Require Long-Term Thinking

During economic downturns or industry disruptions, shareholders often panic. They demand immediate actions to stabilize stock prices, sometimes at the expense of long-term resilience.

But downturns are when strong leaders stay focused on the big picture. Instead of making knee-jerk reactions to appease investors, they:

• Double down on innovation while competitors pull back.

• Retain key talent, knowing a strong workforce will drive the recovery.

• Strengthen customer relationships, ensuring long-term loyalty.

For example, during the 2008 financial crisis, many companies slashed investments and froze hiring. But some, like Apple and Netflix, continued to innovate, launching new products and expanding their markets. When the economy recovered, they emerged stronger, while competitors who had prioritized short-term survival struggled to regain momentum.

Not All Shareholders Think Quick Returns

It’s important to remember that not all shareholders are short-term thinkers. While some investors demand immediate returns, others, especially institutional investors and long-term stakeholders understand the value of strategic patience.

Smart leaders communicate effectively with their investors, explaining why certain decisions may not yield instant results but are crucial for long-term success. They seek out investors who share their vision rather than constantly catering to those looking for quick profits.

By building a shareholder base that values sustainability over short-term gains, companies create a more stable financial foundation for growth.

How Leaders Can Manage Shareholder Expectations Without Sacrificing the Future

It’s one thing to say “We’re focusing on the long term”, but how do you manage investors who expect results now? Here are some key strategies:

Set the Right Expectations from the Start

Be Transparent About Trade-Offs

Balance Long-Term Investments with Short-Term Wins

Educate Investors on Sustainable Business Practices

Leadership Requires Courage

Great leaders don’t make decisions just to keep shareholders happy in the moment—they make decisions to ensure the company thrives for years to come.

There will always be pressure to deliver short-term results. But the companies that stand the test of time are the ones that invest in their future, even when it means taking the difficult path.

Because in the end, a company that prioritizes long-term success will create more value for shareholders than one that only chases immediate gains.

So, the next time a leader faces the choice between short-term shareholder approval and long-term business success, the right answer is clear: Think beyond today. Build for tomorrow.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why Leaders Must Master Communication When Asking Employees to Sacrifice Comforts

Leadership isn’t just about making tough decisions, it’s about making them with people, not to people. When leaders ask employees to give up creature comforts—whether it’s cutting perks, reducing flexible work options, or tightening budgets, they’re making a direct impact on morale and engagement.

The difference between resentment and commitment is how the message is  communicated.

Employees don’t just want to know what’s changing, they also want to know why it’s changing. They want to feel heard, valued, and included in the process. Without clear, empathetic communication, even necessary sacrifices can backfire, leading to disengagement, low morale, and loss of trust.

Today we are going to explore a few areas of why communications is crucial with the employees during these sacrafices.

Unclear Communication Breeds Resentment

Imagine waking up to an email saying that the company is cutting a key benefit like free lunches, wellness programs, or remote work options that is effective immediately. No warning, no context, no explanation. How would you feel? Probably blindsided, frustrated, and undervalued.

When leaders fail to communicate the reasoning behind a sacrifice, employees don’t see it as a necessity, instead they see it as a betrayal. Employees start to wonder: If leadership doesn’t value our well-being now, what’s coming next?

Transparency is the antidote to resentment. When employees understand why a change is happening, whether it’s financial, strategic realignment, or long-term sustainability.  Employees are far more likely to understand and accept it, even if they don’t really like it in the moment.

Employees Want to Be Part of the Solution, Not Just Be Victims

Nobody likes having decisions forced upon them, especially when it impacts their daily lives. When leaders communicate after a decision has been made instead of involving employees in the process, it creates a power imbalance that fuels frustration.

Great leaders bring their teams into the conversation early. Instead of saying, "We’re cutting back on remote work to improve collaboration," they ask, "How can we maintain strong collaboration while balancing remote work?" Instead of declaring, "Budgets are tightening, so we’re eliminating free coffee," they invite employees to discuss cost-saving alternatives that still support morale.

When people feel like collaborators instead of casualties, they’re far more likely to support and adapt to change.

Lack of Empathy Kills Trust

Sacrifices are personal. The perks and comforts employees enjoy, whether it’s a stocked snack bar, a casual dress code, or flexible hours often contribute to their well-being and work-life balance.

When leaders dismiss these losses as "no big deal," they signal that they don’t value the employees’ experience. And when employees feel undervalued, they become disengaged and jaded.

A simple shift in tone can make a huge difference. Instead of:

Acknowledging the impact of the sacrifice even if it’s unavoidable because this shows that leadership understands and respects employees' concerns.

Poor Communication Fuels Mistrust and Turnover

The way a company handles sacrifices directly impacts employee retention. If leaders communicate poorly, being vague, dismissive, or secretive then employees start looking for the exit.

Why? Because when people feel like they’re constantly losing without clear justification, they start questioning what else is coming. They wonder if leadership truly has their best interests in mind. They start seeking stability elsewhere.

However, when leaders are open about why sacrifices are necessary, how they align with long-term goals, and what employees can expect moving forward, they build trust instead of fear.

Trust keeps employees engaged, even during tough times.

How to Communicate Sacrifices Effectively

If you’re a leader making difficult changes, here’s how to do it the right way:

Be Transparent, Not Vague

Employees deserve honesty. Instead of hiding behind corporate jargon, clearly explain why the change is happening and what it means for them.

💬 Example:
Instead of: "Due to changing business priorities, we’re making adjustments to workplace benefits."
Say: "To ensure long-term financial health, we need to reduce non-essential expenses. This means adjusting some workplace benefits, including free lunches. We didn’t make this decision lightly, and we understand its impact."

Show Empathy and Acknowledge the Impact

Even if the change is necessary, recognize that it affects people’s daily lives. Express gratitude for their flexibility and reassure them of leadership’s commitment to their well-being.

💬 Example:
“We know this is disappointing. We deeply appreciate the hard work and commitment you bring every day, and we’re working to find other ways to support team morale and engagement.”

Offer a Path Forward

If sacrifices are unavoidable, provide solutions or alternative benefits. Show employees that leadership is still investing in their experience.

💬 Example:
“While we’re pausing our wellness stipend for now, we’re launching a new initiative to offer free mental health resources and discounted gym memberships.”

Involve Employees in the Process

Give employees a voice. Whether it’s through surveys, open forums, or team discussions, invite feedback before making sweeping changes.

💬 Example:
“We’re exploring cost-saving measures and want your input. What are the perks you value most? Where do you think we can reduce expenses with the least impact?”

Reinforce the Bigger Picture

Sacrifices are easier to accept when they’re tied to a clear, meaningful vision. Help employees see how today’s sacrifices contribute to a stronger future.

💬 Example:
“These adjustments allow us to invest in areas that drive long-term stability, protect jobs, and position us for future growth.”

At its core, leadership isn’t just about making business decisions it’s about how those decisions are communicated and experienced.

Employees don’t expect perfection. But they do expect honesty, respect, and empathy.

If you’re asking people to sacrifice something, give them a reason to believe in the bigger picture. Help them see that they’re not just losing something, but they are a part of building something better for the future.

Because when leaders communicate well, even the toughest sacrifices can lead to stronger teams, greater trust, and long-term success.

With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.

Featured Links to Grow Your Influence:

Winning With Others:  https://www.kevinsidebottom.com/stopgambling

Kevin’s website: https://www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Membership Page

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why AI May Not Be The End All Be All In Business

Artificial Intelligence (AI) is shaking up the business world, automating tasks and unlocking data-driven insights. But here’s the catch: AI isn’t a cure-all for business.  Businesses will still need people if they want to thrive and move forward..

Although AI shines at crunching data and repetitive tasks, throw in some ambiguity, and it falters. Real-world business challenges often demand emotional intelligence, creativity, and ethical judgment—things AI simply isn’t ready for. Imagine crafting a marketing campaign for diverse audiences: AI can analyze data, but understanding cultural sensitivities and emotional triggers? AI simply can’t figure out those nuances.

Or think about workplace conflicts. AI can process complaints, but empathy… okay if you talk to my wife I may be a little low on the empathy as well    Even in customer service, chatbots fall flat when dealing with frustrated customers.  I would love to see screen shots of the frustrated customers yelling at the chat bots.  They’re fast but can’t replace the human ability to truly connect and resolve customer problems outside a certain scope with certain wording.

Relationships drive business. AI can boost efficiency and personalize experiences, but it can’t replicate trust, empathy, or connection. Chatbots may respond quickly, but they won’t acknowledge frustration or make a customer feel truly heard. That’s where humans excel.

The same goes for employees. People need recognition and meaningful interactions, not algorithmic evaluations. Over-reliance on AI risks reducing individuals to data points, undermining morale and engagement. Building strong teams and positive cultures requires the human touch AI just can’t deliver yet.

AI is powerful, but it’s no magic bullet. Businesses need to think strategically, using AI to complement human skills, not replace them. The key? Know when to lean on AI and when to trust good old human ingenuity.

Blind reliance on AI can lead to costly missteps. Professionals bring the judgment and insight that machines lack, making collaboration—not substitution—the smarter move.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Bouncing Back Better: Rebuilding Your Business with Grit and Vision

Every Now and then I have guest bloggers post here and today is one of those times with a person that brings great value and has posted here previously. Enjoy this week’s guest blog post provider Candace Sigmon

Every business faces challenging periods, but the key to survival lies in proactive and strategic adjustments. It's vital for leaders to adopt a forward-thinking approach that not only addresses immediate issues but also fortifies the business against future uncertainties. This resilience enables not just survival, but also the possibility of growth despite adversities. By focusing on innovative solutions and maintaining a steadfast approach, businesses can navigate through tough times with confidence. Kevin Sidebottom offers these tips.

Cultivate a Resilient Mindset and Energize Your Team

In challenging times, the resilience of a business leader profoundly influences the team's morale. Embrace a resilient and solution-focused mindset to navigate adversity effectively, keeping your team engaged and motivated. Communicate openly about the difficulties you face while highlighting potential growth opportunities, ensuring your team understands their vital role in the company's resurgence. Celebrate every small win to maintain high spirits, fostering a belief in the company's capacity to recover.

Streamline Operations for Cost Efficiency and Productivity

Turbulent times can expose operational inefficiencies, presenting an ideal moment for process optimization. Scrutinize your workflows to eliminate redundant steps and alleviate bottlenecks, thereby boosting productivity and reducing costs. Consider renegotiating with suppliers or switching to more cost-effective options to enhance savings. Focus your investments on technologies and practices that escalate efficiency without compromising quality.

Focus on Cost-Effective Marketing Solutions

Cutting marketing budgets might seem prudent when funds are low, yet visibility is crucial. Adopt cost-effective marketing strategies like enhancing your online presence through social media and SEO, coupled with engaging your existing customers via email marketing. Utilize word-of-mouth and customer reviews to extend your reach without additional expenditure. By maintaining consistent communication, you can preserve customer loyalty and visibility even in difficult periods.

Restructure Your Business and Consider an LLC

Shifting your business to a limited liability company (LLC) during economic downturns can shield personal assets and enhance operational flexibility. An LLC offers the benefit of limited liability, protecting owners from company debts and legal issues. Can a sole proprietor be an LLC? Absolutely, transitioning from a sole proprietorship to an LLC is a savvy way to gain liability protection. If you're moving from an S corporation to an LLC, remember to appoint a registered agent, file your Articles of Organization, and draft an operating agreement to ensure compliance and legal integrity.

Renegotiate Debt Terms to Reduce Financial Pressure

Engage with creditors early if you're struggling to meet financial obligations to renegotiate terms more favorableto your current situation. Request adjustments like lower interest rates, extended deadlines, or paused payments, as most creditors prefer negotiation over non-payment. Early negotiations can prevent further credit damage and provide your business with critical financial relief. Such proactive financial management allows you to concentrate on other vital areas of your business.

Eliminate Non-Essential Expenses to Preserve Cash Flow

During economic hardships, scrutinize your outgoings and cut non-essential expenses to preserve vital cash flow. Reduce costs by canceling unneeded subscriptions, limiting travel, and scaling back on low-ROI activities. While some cuts may be difficult, they're necessary to focus on essential operations and stabilize your financial health. Prioritizing expenditures that directly contribute to revenue and business sustainability is crucial.

Review Financial Statements to Identify Critical Issues

Regular examination of your financial statements is essential to gauge your business’s health and pinpoint pressing issues. Analyze your balance sheets, profit and loss statements, and cash flow reports to spot trends such as declining revenues, escalating costs, or unusual expenditures that could impact profitability. Addressing these issues promptly helps avert potential crises and fine-tune your business strategies. Continual financial review also aids in adjusting forecasts to better prepare for both immediate and future challenges.

Emerging from tough times requires a blend of determination, strategic foresight, and adaptability. Leaders who prioritize these qualities in their approach can lead their businesses back to stability and growth. It's not just about weathering the storm but emerging stronger and more prepared for any future challenges. Ultimately, the ability to adapt and innovate remains the cornerstone of thriving in an ever-changing business landscape.

To help your organization achieve success, contact Kevin Sidebottom today!

Stretching Your Sales Relationships

In sales, it's easy to get caught up in closing deals and hitting targets. But if you’re only focusing on transactions, you’re missing out on the opportunity to grow deeper relationships with customer and team members. These are the connections that go beyond the immediate sale and push you to grow, innovate, and will elevate your approach.

Stretch Relationships Push You to Be Better

When you engage with clients who challenge you—who expect more, demand excellence, and push the limits, you’re forced to up your game. These aren’t just customers; they’re partners in growth. Stretching relationships require you to think bigger, offer more value, and constantly innovate. They pull you out of your comfort zone and push you to deliver at your highest potential.

They Lead to Long-Term Success

Stretching relationship isn’t about making a quick buck; it’s about building something lasting. These clients aren’t looking for a one-off transaction, they’re in it for the long haul. By investing in these relationships, you’re securing long-term success. Repeat business, referrals, and a solid reputation all come from cultivating these deep, meaningful connections.

They Open New Opportunities

Clients who stretch you often open doors you didn’t even know existed. They connect you to new markets, introduce you to key players, and expand your network. Stretched relationships are the ones that lead to big breakthroughs and new business ventures because they push you into areas of opportunity that you wouldn’t have explored otherwise.

They Build Mutual Trust and Respect

When you stretch for a client, and they stretch back, something powerful happens, you build a relationship based on mutual trust and respect. These are the clients who will stand by you through thick and thin because they know you’ve got their back, just as they have yours. This trust becomes the foundation for all future business and collaboration.

Stretching relationships are the secret weapon in sales. They push you to be better, secure long-term success, open new opportunities, and build unshakable trust. Stop settling for easy wins and start stretching. It’s in these challenging, growth-oriented relationships that you’ll find the real rewards in sales.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Why Saying "No" in Sales Can Be Your Secret Weapon

In sales, the word “no” is often treated like a four-letter word. We’re conditioned to believe that saying no to a prospect or a client is a missed opportunity, a failure, or even a step back. But here’s the truth: knowing when to say no can be the difference between being a desperate salesperson and being a successful, respected professional.

Saying No Protects Your Value

When you say yes to every request or discount, you’re not just closing a sale—you’re undercutting your own value. Not every deal is worth it. If a prospect is pushing for a price that compromises your margins or demands that don’t align with your product's value, it’s time to say no. This protects your brand and ensures that you’re building relationships with clients who respect what you offer.

No Builds Credibility

Saying no demonstrates that you’re not just chasing a commission—you’re committed to delivering value. When you’re willing to walk away from a bad fit, clients respect you more. They see you as a consultant, not just a greedy salesperson. This credibility makes your yeses more meaningful because they know they’re not getting a generic pitch.  Instead, they’re getting a solution that genuinely works for them.

It Creates Scarcity

Scarcity drives demand. When you say no, you create a sense of exclusivity. If you’re willing to turn down a deal, it signals that your product or service isn’t just for anyone it’s actually for the right partner. This can make your offer more appealing and desirable, increasing the perceived value in the eyes of prospects.

No Saves Time

Not every prospect is going to be a good fit. Saying no early on prevents you from wasting time and energy on leads that are unlikely to convert into a successful partnership. It frees you up to focus on high-potential opportunities that align with your goals and values.

No Sets Boundaries

Saying no sets clear boundaries, which is essential for maintaining healthy relationships. It prevents scope creep, unrealistic expectations, and the burnout that comes from overcommitting. Healthy boundaries lead to better outcomes, both for you and your partners.

Saying no isn’t about shutting doors—it’s about opening the right ones. It’s a powerful tool that can protect your value, build credibility, create demand, save time, and establish healthy boundaries. In sales, knowing when to say no can turn a risky gamble into a strategic win. Don’t fear “No” use it to your advantage.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

The Power Of Professional Relationships

In the realm of business, success isn't solely about what you know, or what you sell; it's about who you know, who likes you, and who trusts you. In essence, people buy from people they know, like, and trust. This mantra isn't just a catchy phrase; it's a fundamental truth that underscores the importance of building strong professional relationships.

The Know, Like, Trust Factor

At the heart of every successful business transaction lies a foundation of trust, forged through meaningful relationships. Customers are more inclined to do business with individuals or companies they are familiar with, feel a connection to, and trust to deliver on their promises. This principle holds true across industries and sectors, from retail to finance to healthcare.

Know: Establishing familiarity is the first step in the journey of building professional relationships. Whether through networking events, social media engagement, or referrals, creating awareness of your brand and expertise is crucial. When potential clients or partners recognize your name or company, they're more likely to consider you when the need arises.

Like: Beyond mere recognition, fostering likability is essential. People are naturally drawn to those they perceive as approachable, empathetic, and genuine. Building rapport through meaningful conversations, active listening, and shared interests helps humanize business interactions, laying the groundwork for deeper connections.

Trust: Trust is the bedrock upon which lasting relationships are built. It's the confidence that your counterpart will act with integrity, competence, and reliability. Trust is earned over time through consistent communication, transparency, and a track record of delivering value. Once established, trust cultivates loyalty and encourages repeat business and referrals.

The Crucial Role of Relationships

In today's interconnected world, relationships are more important than ever. Each person is a node in a vast network, with the potential to influence and connect with countless others. Research suggests that, on average, each person influences approximately 150 individuals within their social sphere. This phenomenon highlights the ripple effect of professional relationships and underscores their significance in business growth and success.

Networking: Building a robust network of professional contacts opens doors to new opportunities, insights, and collaborations. Whether through industry events, online communities, or mentorship programs, networking allows individuals to expand their sphere of influence and tap into collective knowledge and resources.

Referrals: Satisfied clients and partners are powerful advocates for your business. By exceeding expectations and nurturing existing relationships, you can turn satisfied customers into brand ambassadors who are eager to recommend your products or services to others. Word-of-mouth referrals carry immense credibility and can significantly impact your bottom line.

Collaboration: In an increasingly competitive landscape, collaboration is key to staying ahead of the curve. By forging strategic partnerships and alliances, businesses can leverage complementary strengths, expand market reach, and drive innovation. Collaboration fosters a sense of community and collective growth, benefiting all parties involved.

In the fast-paced world of business, professional relationships are the currency of success. By prioritizing the know, like, trust factor and recognizing the influence of each individual within their network, businesses can cultivate meaningful connections that drive growth, foster loyalty, and unlock new opportunities. In an age where technology often facilitates interactions, it's essential not to lose sight of the human element that underpins every transaction and collaboration. Ultimately, investing in relationships isn't just good business sense; it's the foundation upon which lasting success is built.

Have a great week!

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Why Should I Network With Other Businesses?

In the dynamic landscape of modern business, success isn't solely determined by the quality of products or services offered. Rather, it's often the result of strategic relationships forged through networking. Businesses that recognize the importance of connecting with other businesses position themselves for growth, innovation, and longevity. Let's delve into three key reasons why networking with other businesses is essential for sustained success.

The 150-Person Rule

It's said that each person influences approximately 150 others within their network. This principle underscores the immense potential for businesses to expand their reach exponentially through strategic networking. By forming alliances with complementary businesses, entrepreneurs can tap into new audiences, gaining access to potential customers who may not have been reached through traditional marketing channels. Through shared connections, businesses can amplify their influence and extend their brand's visibility far beyond their immediate sphere of influence.

People Buy from People

In an era of relentless competition, building trust is paramount to winning over customers. People are more inclined to do business with those they know, like, and trust. Networking provides an invaluable opportunity for businesses to establish genuine connections with peers and potential clients, laying the groundwork for meaningful relationships built on trust and mutual respect. By engaging in face-to-face interactions, attending industry events, and participating in online forums, businesses can humanize their brand and differentiate themselves from impersonal competitors. Ultimately, cultivating trust through networking can lead to increased customer loyalty, higher conversion rates, and sustainable growth.

A Culture of Collaboration

In the interconnected ecosystem of business, collaboration breeds success. Other business leaders understand the challenges and opportunities unique to their industries and can offer valuable insights, resources, and support. By actively engaging with peers and fostering a spirit of reciprocity, businesses can tap into a wealth of knowledge and expertise, accelerating their growth trajectory. Moreover, by extending a helping hand to other businesses, entrepreneurs lay the groundwork for future collaboration and goodwill. As the adage goes, "Other business leaders will help us if we help them." By cultivating a culture of collaboration and mutual support, businesses can harness the collective power of their network to overcome obstacles and seize new opportunities.

Networking with other businesses isn't just a nicety—it's a strategic imperative for success in today's competitive marketplace. By leveraging the power of networks to amplify influence, build trust, and foster collaboration, businesses can position themselves for sustained growth and resilience. As people influence around 150 others, and people buy from people, businesses that prioritize relationship-building and networking stand to reap the rewards of stronger connections, increased visibility, and a competitive edge. So, let's seize the opportunity to expand our networks, forge meaningful partnerships, and propel our businesses to new heights.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Motivation vs. Engagement Which Is Best?

In the dynamic landscape of corporate culture, terms like "motivation" and "engagement" are often used interchangeably. However, it's crucial to understand that these concepts represent different strategies for fostering a productive workforce. Let's take a closer look at why corporate engagement is the enduring champion in the long-term game, while motivation and competitions serve as momentary boosts.

Let’s talk about Motivation.  I view motivation as a sprinter's burst off the starting line, propelling toward short-term finish line. Whether it's triggered by incentives, rewards, or competitions, motivation provides a temporary surge in energy and focus. Yet, much like a fleeting adrenaline rush, it tends to dissipate once the initial excitement and adrenaline rush subsides.

Competitions are what is typically used to motivate a team. The thrill of winning and the fear of losing can drive heightened efforts temporarily. However, the excitement is short-lived, and the impact on employee engagement may not be as profound. Competitions might foster rivalry rather than collaboration, potentially affecting team dynamics in the long run.

In contrast, corporate engagement is the marathon runner of workplace strategies. Unlike motivation, engagement is a sustained, long-term approach that nurtures a deep connection between employees and the company. It involves creating an environment where employees feel valued and understood, tapping into their intrinsic motivation. Engagement goes beyond external rewards, fostering emotional and intellectual commitment, aligning personal goals with the company's mission.

While motivation may offer quick wins, corporate engagement is the strategy that prevails in the long run. Engaged employees are more likely to invest in the organization's success, contributing not just their skills but also their passion and creativity. This enduring commitment leads to higher retention rates, improved morale, and a more resilient workforce.

 For sustained success in the corporate arena, prioritize the strategies that endure. Choose corporate engagement over quick fixes, and invest in the long-term well-being and commitment of your workforce.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Importance Of Employee Engagement In The Workplace

In the vast tapestry of the workplace, two intertwined threads hold the power to weave success or sow discontent – employee engagement and buy-in. Shockingly, Gallup reports that only 30% of employees are engaged in their work, a statistic that sends ripples across organizational dynamics. This blog post explores the profound impact of employee engagement and buy-in, delving into how poor leadership can result in high turnover, slower speed, and higher costs. On the flip side, we'll unravel the compelling evidence that engaging leaders not only boost morale but also contribute to the bottom line, making organizations more profitable.

startling revelation from Gallup that only 30% of employees are engaged in the workplace serves as a wake-up call for organizations. This disengagement epidemic is a silent disruptor, subtly undermining productivity and stifling the potential for growth.

Disengagement acts as a silent saboteur, eroding the foundation of a thriving workplace. The consequences of a disengaged workforce extend far beyond the individual, impacting the collective success of the organization. Understanding the depth of the engagement crisis is the first step toward fostering a workplace culture that not only retains talent but propels it toward excellence.

Poor Leadership

At the heart of the disengagement crisis often lies poor leadership. When leaders fail to inspire, support, or communicate effectively, they inadvertently contribute to an environment where apathy thrives.

Disengaged employees are more likely to seek greener pastures. Poor leadership practices result in a revolving door of talent, leading to the costly cycle of recruitment, onboarding, and lost institutional knowledge. When employees are disengaged, tasks take longer to complete, deadlines are missed, and the overall speed of organizational progress grinds to a halt.

The fallout from disengagement translates into higher costs. From recruitment expenses to the tangible impact on productivity, organizations pay a hefty price for poor leadership and a disengaged workforce.

Engagement and Buy-In

Beyond engagement lies a related concept that is equally critical for organizational success – buy-in. Employee buy-in is the commitment and belief in the organization's goals, values, and strategies. The two are intrinsically linked, with buy-in being a manifestation of deep engagement. 

Engaged employees naturally buy into the organization's vision. They see themselves as integral parts of the larger narrative, actively contributing to the realization of shared goals. Buy-in extends beyond tasks; it aligns with organizational culture. Engaged employees not only understand but also resonate with the values and principles that define the workplace.  Both engagement and buy-in represent a mutual commitment. Engaged employees are committed to giving their best, while buy-in reflects a commitment from employees to invest their energy and efforts into achieving organizational success.

The Engagement Dividend

On the flip side of the coin, organizations with engaging leaders reap the benefits of what can be termed the "engagement and buy-in dividend." Engaging leaders cultivate a workplace culture where employees feel valued, heard, and motivated to contribute their best.  Engaged employees are more productive. Engaging leaders inspire their teams, fostering a sense of purpose and dedication that directly translates into improved efficiency and output.  The engagement and buy-in dividend goes beyond feel-good metrics; it directly impacts the bottom line. Organizations with engaged employees experience higher profitability, as motivated teams drive innovation, customer satisfaction, and overall business success.

Employee engagement and buy-in are not just buzzwords; they're the cornerstone of organizational success. The consequences of disengagement are severe, ranging from high turnover to increased costs and sluggish progress. However, engaging leaders can flip the script, transforming a workplace culture from apathetic to vibrant. As organizations invest in fostering engagement and buy-in, they aren't just nurturing happier employees; they're cultivating a fertile ground for sustained profitability and success. It's time for leaders to recognize the pivotal role they play in shaping engagement, knowing that a fully engaged and bought-in workforce is the catalyst for organizational excellence.

Organizations need to have an engaged organization if they want to thrive in the coming years. I hope this has helped. Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Am I Making Profits?

In the intricate world of business, mastering profit margins is the compass that guides your organization to financial success. However, understanding the nuances between gross profit, net profit, and EBIT (Earnings Before Interest and Taxes) is the secret sauce that separates the savvy entrepreneurs from the rest. In this blog post, we're peeling back the layers to reveal the essence of each, empowering you to navigate the complexities of profit margins with confidence.

Gross Profit

At its core, gross profit represents the money your business retains after deducting the cost of goods sold from your revenue.  By breaking down the cost of producing or acquiring your goods or services. This includes raw materials, direct labor, and manufacturing costs. Your gross profit is the reward for your operational efforts, signaling your ability to generate revenue above production costs.  This is the first level in understanding if you are making money with what you sell to customers.

Net Profit

While gross profit sets the stage, net profit steals the spotlight by subtracting all operating expenses, taxes, and interest from gross profit. It's the bottom line, reflecting the actual profit your business pockets after all is said and done.  The operating expenses are the nitty-gritty of your day-to-day business costs. This includes rent, utilities, salaries, marketing, and other overhead expenses. This can be bundled into a cost and applied to every product sold to understand all of your total costs.

EBIT (Earnings Before Interest and Taxes)

EBIT is another term thrown around by financial people to justify profitability and it is basically  earnings before accounting for interest expenses (if you have loans, mortgages, etc) and taxes. It offers a middle ground between gross profit and net profit, providing insights into your operational efficiency and profitability.

EBIT excludes interest and taxes, allowing you to assess your business's core profitability without the influence of financial obligations. It's a powerful metric for evaluating your ability to generate revenue from operations alone.  This is a gauge you can use if you choose to help you understand if your organization is operating efficiently or not.

In the realm of profit margins, understanding the differences between gross profit, net profit, and EBIT is the key to financial mastery. Your journey begins with gross profit, the foundation of your financial strength. From there, navigate through the intricacies of operating expenses, taxes, and interest to unveil your net profit. EBIT, straddling the line between gross and net, offers a unique perspective into your operational efficiency.

Armed with this knowledge, you'll be better equipped to make strategic decisions, optimize your profit margins, and pave the way for sustained success in the ever-evolving landscape of business.

Have a great day!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Consistently Investing In Yourself Will Net You Greater Success

As we finish out 2023, yes it has gone by that fast!  I wanted to send a special post about investing in ourselves if we want to have future success.

Investing in ourselves is a crucial aspect for our success. Just as stagnant water becomes foul and unpleasant, when we stop investing in our development, we limit ourselves for future success. We will explore the importance of consistent self-investment and how it propels us forward. We'll draw an analogy between investing and filling up a body of water, highlighting the necessity for movement and growth. Additionally, we'll discuss how budgeting serves as a financial tool to prepare and prioritize our self-investment endeavors.

Investing as Filling up a Body of Water: Imagine a pond without any movement or fresh water source. Over time, it becomes stagnant, emits an unpleasant odor, and loses its vitality. Similarly, when we neglect our personal growth and fail to invest in ourselves, we risk becoming stagnant in our skills, knowledge, and ambitions. Consistent self-investment ensures that we continue to grow, learn, and adapt in a rapidly evolving world. Just as a flowing river keeps a body of water fresh and vibrant, investing in ourselves fuels continuous growth and success.

Consistency is key when it comes to self-investment. Just as a single drop of water cannot fill a pond, sporadic or infrequent investments in ourselves will not yield significant results. Consistency allows us to build momentum and compound our efforts over time. It is through consistent actions, whether it's dedicating regular time for learning, seeking new experiences, or honing our skills, that we achieve sustainable growth. By making self-investment a regular habit, we create a foundation for continuous improvement, unlocking new opportunities for success.

Areas of Self-Investment: Self-investment encompasses a wide range of areas, tailored to our individual goals and aspirations. Some common areas to consider include:

• Education and Learning: Invest in acquiring new knowledge, skills, and qualifications that align with your interests and career goals.

• Personal Development: Engage in activities that enhance your emotional intelligence, leadership abilities, and personal effectiveness.

• Health and Well-being: Prioritize your physical and mental well-being by investing time and resources in exercise, nutrition, and self-care practices.

• Networking and Relationships: Cultivate meaningful connections with like-minded individuals, mentors, and industry experts who can support and inspire your growth.

• Personal Finance: Develop financial literacy and invest in sound financial planning to secure your future and create opportunities for wealth accumulation.

Budgeting plays a crucial role in our ability to allocate resources wisely and prioritize our investments. By establishing a budget, we gain clarity on our financial situation and identify areas where we can trim unnecessary expenses. A well-thought-out budget allows us to allocate funds for personal development activities such as training programs, courses, conferences, books, or coaching. It provides a framework for financial discipline and enables us to make deliberate choices that support our growth journey.

Consistently investing in ourselves is a fundamental pillar of personal and professional growth. Just as stagnant water loses its vitality, when we neglect our development, we limit our potential for success. By embracing self-investment as a continuous process, budgeting wisely, and prioritizing growth in various areas of our lives, we set ourselves on a path towards lifelong learning, fulfillment, and achievement. Remember, like a flowing river that keeps a body of water fresh, consistent self-investment fuels our growth journey, leading us to new horizons of success.

Take time before the start of 2024 to find an area where you would like to grow yourself so that the future self will thank you.

Happy New Year and we will see you back in 2024!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1