Workplace Engagement is Stuck at 30% And 88% of Employees Leave Because They’re Dissatisfied

Workplace engagement is alarmingly low. Gallup reports that only 30% of employees are truly engaged in their jobs. That means a staggering 70% are just going through the motions. Even more concerning? A whopping 88% of employees leave organizations due to job dissatisfaction. The message is clear: if you’re not addressing engagement, you’re setting yourself up for high turnover and a disengaged workforce.

Engagement Starts with Leadership

Engagement isn’t about flashy perks or superficial incentives. It’s about leadership. Employees look to their managers and leaders for direction, motivation, and a sense of purpose. When leadership fails to inspire and connect, engagement falters. If managers aren’t setting clear goals, recognizing achievements, or supporting their teams, employees see no reason to invest themselves in their work.

The Frontline of Engagement

Managers and team leaders are on the front lines of employee engagement. They directly impact the day-to-day experience of their teams. Unfortunately, too many managers are fixated on tasks and metrics, neglecting the human side of leadership. Employees need more than just deadlines—they need support, recognition, and a reason to care.

Managers must become coaches, mentors, and motivators. Connecting with team members on a personal level, understanding their strengths, and fostering their growth are crucial for boosting engagement. When employees feel valued and supported, they’re more likely to be invested in their work.

Set the Tone

Top leadership cannot escape responsibility. The culture of an organization is shaped by its leaders. If the C-suite isn’t prioritizing engagement, it’s unrealistic to expect managers to do so. Leadership must actively promote a culture where engagement is a priority and not just a buzzword.

Leaders must demonstrate their commitment to engagement through actions, not just words. This means investing in manager training, encouraging open communication, and creating an environment where every employee feels their contribution matters.  This is not just by setting up special groups, but a culture shift that leadership needs to make in order to be one of serving the employees by generating a culture of appreciation and respect.

If you want to reduce turnover and boost productivity, focus on what really matters…  Making your employees feel valued and connected.

It’s time for leadership to step up and turn those numbers around.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

The Real Reason Why Employees Are Leaving

Employee engagement is the lifeblood of any successful organization, yet the numbers paint a bleak picture. According to Gallup, only about 30% of employees are truly engaged at work. That means a whopping 70% of your workforce might be just going through the motions—uninspired, unmotivated, and ready to jump ship at the next opportunity.

Why Are Employees Disengaged?

The root cause is simple: they don’t feel appreciated by leadership. Forget about perks, fancy job titles, or even salaries.  If your employees don’t feel valued, they’re not sticking around. And when they leave, it’s not because of the workload or the office coffee; it’s because they don’t feel seen, heard, or respected by those above them.

The Cost of Disengagement

Disengaged employees are costly. They’re less productive, less creative, and more likely to spread negativity. They’re also more likely to leave, and when they do, they take their skills, experience, and institutional knowledge with them, leaving you to deal with the fallout of high turnover and the expense of hiring and training new talent.

Make Appreciation a Priority

Leadership has to step up. Appreciation isn’t about throwing a pizza party or sending a generic “great job” email. It’s about recognizing individual contributions, understanding what motivates each person, and creating a culture where everyone feels valued.

• Regular Recognition: Don’t wait for annual reviews to give feedback. Recognize hard work and achievements as they happen. A simple, genuine thank you can go a long way.

• Personalized Approach: Understand what matters to each employee. Some might appreciate public recognition, while others prefer a private word of praise. Tailoring your approach shows that you see them as individuals, not just cogs in a machine.  The Five Love Languages from Gary Chapman is a fantastic resource to help you approach others better.  It’s not just for your loved ones.

• Involvement in Decisions: People feel valued when they have a say in the decisions that affect their work. Involve your employees in planning, listen to their ideas, and show that their input matters.

If you’re wondering why your employees are disengaged, or worse why they’re leaving. Look in the mirror. The number one reason people leave is because they don’t feel appreciated by leadership. Turn this around by making employee appreciation a core part of your management strategy. Engage your people, show them they matter, and watch as your team’s loyalty, productivity, and overall morale soar. Don’t let your best talent walk out the door—keep them by making them feel valued every single day.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Elevating Engagement

Employee engagement stands as a cornerstone of organizational success, yet it remains a challenge for many companies. According to Gallup's sobering statistic, only 30% of employees in the United States feel engaged in their jobs. This alarming figure underscores the critical need for proactive measures to enhance engagement levels within workplaces. Two fundamental areas often cited as pivotal for cultivating engagement are trust and consistency in leadership. Let's explore strategies to address these areas and elevate employee engagement to new heights.

Gallup's research paints a stark picture of the current state of employee engagement. With only a minority of employees feeling actively engaged in their work, it's evident that many organizations are falling short in fostering environments that inspire passion, commitment, and productivity. However, this statistic also serves as a wake-up call—a catalyst for organizations to reevaluate their approach to employee engagement and implement targeted strategies for improvement.

Building Trust in Leadership

Trust is the bedrock upon which strong, enduring relationships are built, and the relationship between employees and leadership is no exception. When employees trust their leaders, they are more likely to feel valued, empowered, and motivated to contribute their best efforts. Here are some strategies to cultivate trust in leadership:

Open Communication Channels: Foster transparent communication channels where leaders actively listen to employee feedback, address concerns, and share information openly and honestly.

Lead by Example: Demonstrate integrity, accountability, and authenticity in leadership actions and decisions. Consistency between words and actions builds credibility and fosters trust among employees.

Empowerment and Autonomy: Delegate responsibilities and empower employees to make decisions within their roles. Trusting employees to take ownership of their work cultivates a sense of autonomy and fosters a culture of accountability.

Recognition and Appreciation: Recognize and celebrate employee contributions regularly. Acknowledging their efforts and achievements reinforces trust and reinforces the value they bring to the organization.

Fostering Consistency in Leadership

Consistency in leadership is essential for building trust, maintaining morale, and fostering a sense of stability within the organization. When leaders exhibit consistent behaviors, communication, and decision-making, employees are better able to predict outcomes and feel confident in the direction of the company. Here are strategies to promote consistency in leadership:

Establish Clear Expectations: Clearly communicate expectations, goals, and objectives to ensure alignment across the organization. Consistent messaging helps employees understand their roles and responsibilities, reducing ambiguity and promoting clarity.

Adaptability and Flexibility: While consistency is essential, leaders must also demonstrate adaptability and flexibility in response to changing circumstances. Being open to new ideas and approaches while maintaining core values fosters resilience and agility within the organization.

Invest in Leadership Development: Provide ongoing training and development opportunities for leaders to enhance their skills in communication, decision-making, and conflict resolution. Investing in leadership development ensures that leaders are equipped to lead effectively and consistently.

Addressing trust and consistency in leadership is paramount for growing employee engagement and fostering a positive work environment. By prioritizing transparent communication, integrity, empowerment, and fairness, organizations can cultivate trust in leadership and promote consistency in practices and behaviors. As leaders strive to build strong, trusting relationships with their teams, they lay the foundation for a culture of engagement, collaboration, and success.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Motivation vs. Engagement Which Is Best?

In the dynamic landscape of corporate culture, terms like "motivation" and "engagement" are often used interchangeably. However, it's crucial to understand that these concepts represent different strategies for fostering a productive workforce. Let's take a closer look at why corporate engagement is the enduring champion in the long-term game, while motivation and competitions serve as momentary boosts.

Let’s talk about Motivation.  I view motivation as a sprinter's burst off the starting line, propelling toward short-term finish line. Whether it's triggered by incentives, rewards, or competitions, motivation provides a temporary surge in energy and focus. Yet, much like a fleeting adrenaline rush, it tends to dissipate once the initial excitement and adrenaline rush subsides.

Competitions are what is typically used to motivate a team. The thrill of winning and the fear of losing can drive heightened efforts temporarily. However, the excitement is short-lived, and the impact on employee engagement may not be as profound. Competitions might foster rivalry rather than collaboration, potentially affecting team dynamics in the long run.

In contrast, corporate engagement is the marathon runner of workplace strategies. Unlike motivation, engagement is a sustained, long-term approach that nurtures a deep connection between employees and the company. It involves creating an environment where employees feel valued and understood, tapping into their intrinsic motivation. Engagement goes beyond external rewards, fostering emotional and intellectual commitment, aligning personal goals with the company's mission.

While motivation may offer quick wins, corporate engagement is the strategy that prevails in the long run. Engaged employees are more likely to invest in the organization's success, contributing not just their skills but also their passion and creativity. This enduring commitment leads to higher retention rates, improved morale, and a more resilient workforce.

 For sustained success in the corporate arena, prioritize the strategies that endure. Choose corporate engagement over quick fixes, and invest in the long-term well-being and commitment of your workforce.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Engagement Dynamite

Welcome to the powerhouse of employee engagement! In this blog post, we're diving deep into the key areas that ignite the spark, fuel the fire, and turn your workplace into a dynamic arena of enthusiasm and productivity. Buckle up, because it's time to explore the ultimate employee engagement drivers that will transform your team into an unstoppable force.

It all starts with…

Employee engagement begins at the top, and purposeful leadership is the North Star guiding your team towards success. Leaders who lead from the frontlines, communicate a compelling vision, and embody the values they preach, create an environment where engagement is not just encouraged – it's inevitable.

These leaders know that communication is the glue that holds engagement together. They break down the silos and create a culture of open communication. Whether it's through regular team meetings, feedback sessions, or transparent updates, fostering an environment where ideas flow freely builds a sense of belonging and drives engagement to new heights.

Why Recognition will help your engagement

Recognition isn't just a pat on the back; it's the fuel that powers the engagement fire. Regularly acknowledge and appreciate the efforts of your team members. Whether it's a shout-out in a meeting, a handwritten note, or a public acknowledgment, recognizing achievements cultivates a positive culture and fuels a passion for success.

We also need to empower our employees by giving them autonomy in their roles. Micromanagement is the kryptonite of engagement. Trust your team to excel, provide them with the tools and resources they need, and watch as they unleash their superpowers to drive innovation and success.

We also need to remember that employees crave opportunities for growth and development. Provide avenues for professional advancement, whether it's through training programs, skill-building workshops, or mentorship initiatives. The engagement elevator goes up when employees see a clear path for their professional growth within the organization.  We also need to be consistently communicating our vision for them as well as understanding if that vision aligns with them.

Employee engagement is not a luxury; it's the heartbeat of a thriving workplace. Purposeful leadership, open communication, recognition, professional growth opportunities, empowerment, and team building are the ultimate drivers that propel your team towards engagement excellence. With these powerhouse principles in play, you're not just building a team – you're fostering a culture where engagement isn't just a goal; it's a way of life. Gear up, workplace dynamos – it's time to unleash the engagement dynamite!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

How Not To Let New Employees Down

Ever experienced this scenario when you joined an organization?  You have taken the step to a new organization hoping this position will be better than the last and you will have a successful career here until retirement.  Unfortunately, you are dropped into a job like a cog in a machine while you struggle to gain traction, reminiscing of your old job on how easy it was to get things done, old coworkers that helped you, or a boss that does not seem so bad anymore.

Like most new employees, they feel like they are let down when they start a new job.  Today we will buckle up, because we've got a 90-day game plan to not just welcome new hires but to catapult them into success.

Engagement isn't just a buzzword; it's the rocket fuel that propels new employees to success. From day one, immerse them in the company culture. Encourage participation in team-building activities, meetings, and social events. The more they feel connected to the heartbeat of the organization, the faster they'll hit the ground running.

Imagine a new employee as a high-tech gadget waiting to be plugged in – your job is to be the power source. Foster connections between new hires and existing team members. Assign a "buddy" who can show them the ropes, answer questions, and be a friendly face in the crowd. Connections breed collaboration, and collaboration breeds success.

Mentorship isn't just for the seasoned pros; it's a game-changer for newbies too. Assigning a mentor who can provide guidance, share insights, and be a sounding board for questions is a crucial asset for the new higher. Mentorship accelerates the learning curve, turning rookies into seasoned pros in record time.

Invest in training and development opportunities tailored to new employees. Whether it's industry-specific skills or internal processes, a continuous learning environment not only sharpens their skills but also demonstrates your commitment to their growth.

The first 90 days of a new employee's journey are critical, and with the right approach, you can transform them into a hero of their story. Engage them in the company culture, connect them with the team, provide mentorship, invest in training, and celebrate victories along the way. With this 90-day game plan, you're not just onboarding new hires; you're launching them toward success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

How To Commincate With The Three types Of Learning Styles

When it comes to learning, everyone has their own unique learning style. The three primary learning styles are visual, auditory, and kinesthetic. As a speaker or communicator, or leader, it is important to understand how to speak to each of these different types of learners. Here are some tips for how to speak to visual, auditory, and kinesthetic learners:

Visual Learners

• Use visual aids such as slides, diagrams, and images to illustrate your points

• Use descriptive language to create vivid mental images for the audience

• Provide handouts or written materials for the audience to refer to

• Use gestures and body language to enhance your message

• Use color and contrast in your visual aids to make them more engaging

Auditory Learners

• Speak clearly and audibly

• Use descriptive language to create mental images for the audience

• Repeat important points to reinforce them in the audience's mind

• Use rhythm and cadence in your voice to make your message more engaging

• Use music or sound effects to create a mood or tone that supports your message

Kinesthetic Learners

• Provide hands-on activities or demonstrations to engage the audience

• Encourage audience participation through role-playing or interactive exercises

• Use physical props to illustrate your points

• Use descriptive language that engages the senses (e.g. "imagine the feeling of the warm sun on your skin")

• Incorporate movement into your presentation (e.g. pacing, walking around the room)

By incorporating these tips into your communication style, you can ensure that you are effectively engaging with each type of learner and delivering your message in a way that is meaningful and memorable. Remember, everyone has their own unique learning style, so it is important to be adaptable and flexible in your approach.

Do so and you will see you communications land effectively with those you engage with.  If you don’t you can risk having multiple meetings to go over the same topic. Communication is crucial if we are going to lead or teach anyone. 

Have a great weekend.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Why Selfishness Affects Trust And Profits

When I teach organizations the trust equation and how to build influence, I run through the variables that affect trust. Why some people seem to be able to gain trust and influence better than others.  It consistently comes back to one main variable in building trust.

it does not matter how competent, how reliable, or how vulnerable we are with others.  If we are only out for our own gain, willing to step on others for our accolades, then we are going nowhere.  That is right selfishness affects trust.

Selfishness is in the denominator of the trust equation and just like any fraction, the denominator has the most leverage.  Now every individual is selfish to a point.  It’s in our fight or flight mechanism that keeps us safe.  We want to make sure our needs are met and that we are safe.  Sometimes we take it a bit too far.

We all want to succeed at what we are doing and become successful in our careers, relationships, etc.  We want that nice house, nice car, top of the line phone.  No one wants to fail at their endeavors.  Unfortunately, that fear of failure takes over and we start focusing how we can step on others to get to that next level then we are going to sacrifice trust.

If we are willing to sacrifice others for our gain then we are not going to be able to build trust with others.  They will be able to see our intentions.  We can hide our intentions for a short amount of time, but ultimately our selfishness will be like a light shining bright in the night sky.

When we act in selfish ways, people learn that they can not trust us to do what is right, just what is right for ourselves. Selfishness is a filter of how we see the world and how we function in it.  We see our view of the as a means to an end for our own success.

Selfishness does not value others.  It only values our gain.  When others realize this, they understand that they need to interact in a way that protects them.  Which means now they start acting in selfish ways as well.  That means that others are affected and now trust really starts to erode in our organizations. 

When we have low levels of trust, speed goes down, extra meetings happen, extra tracking files are needed, constant reporting, etc.  Costs increase, from all of this excess tracking, resulting in lower profit margins. 

When we have lower profit margins, organizations will then have to start cutting costs everywhere they can.  That means layoffs, using lower quality materials in our of our products / services, making our offerings worth less.  This then starts the downward spiral of lower revenues and accelerates the speed of bankruptcy.

We need to avoid this pattern if we want to stay in business for the long haul and we need to stop being selfish.  We need to serve those around us and as a result we will be able to generate trust which will reverse this spiral and keep us profitable. 

When speed goes up, costs go down.  That means more profits.  That all is affected by the trust and selfishness levels we have at our organizations.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Relationships who needs them...?”

Good morning everyone,

As we venture deeper into the 21st century, and AI is now becoming a crucial part of our businesses.  People wonder if we really need to have relationships with customers anymore.  Do they care about who they buy from?  Do customers just think of our businesses as commodities? Why do we need to have focus on relationships?

Each person that we come in contact with has influence over 100 to 150 other people.  That’s right when we have conversations, meetings, etc. we are affecting how we are talked about to other people.  If we have a bad interaction with a customer, guess what can happen?  They can tell everyone they know in a quick post on social media, tweets, live videos, etc.

We have to be at the top of our game when we engage people each and every day because their friends and family that they interact with will also know how we treated them.  People no longer step in to help stop fights, they instead pull out their phones and hit record.  I guess it’s easier…?

Having relationships with others is how we get things done.  We have influence with those people and that influence carries over to all the people they too influence.  If we have bad experiences with a sales professional, we will let everyone know.  If we have a great experience, what do we do?  We rave about the experience and why others need to do it to.

Putting on our sales hat when we engage others is how we start to set the stage in the correct order.  It is almost an art form watching an old sales professional work the personal relationship and send birthday cards for the customer’s family, as well as celebrating wins that the customer has had.  Meetings on the golf course have transacted in large business deals that cannot be instantaneously measured.  Looking back on the sales process and building relationships will allow your business to grow with your customers.   The transactions do happen, but after work on the personal side.  People will not buy from you if they do not know, like, and trust you. 

I encourage you to leverage the personal side of business along with the professional side.  If learning about people was not important than why do Amazon, Facebook, and your smart phones listen in on your conversations as well as track your searches?  Statistics have shown that when there is a relationship in place between organizations a great deal of growth has happened as well.

Send a card for your customer’s birthdays, kids’ birthdays, weddings, anniversaries, etc.  It is a great feeling to celebrate with your customers and form lasting relationships. 

Remember the first buying decision a potential customer makes is the us.

Grow that relationship!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Why Leaders Know Sales

When I first started in sales it was on the premise that if I wanted to be a great manager, business owner, lawyer, president, I needed to know sales.  That is what a successful business owner told me after I had told him that I wanted to be a manager.  He was a great leader and still has people working for him that were with him since he opened his company in the mid 1980’s.  I was not sure why I needed to know sales to be a good manager to be honest, but I knew I would figure it out. 

At first, I was hesitant to change careers.  Six months of hesitation and discussions to be exact.  I did not want to be a salesperson because all life had taught me was that they were evil.  All I had ever been told was bad and experiences were also proof to that same point. 

When I did decide to try this sales thing out, I quickly learned that there was a key ingredient to being a successful sales professional.  Once I figured out that ingredient, customers started opening up to me and sales increased.  I was awarded the prize of top salesman for the United States and had taken the territory to where it had never been before.

I literally had customers asking me about what software would work best for their business and other things that had nothing to do with what I sold.  They trusted me and were asking for my insight on various things that they were struggling with in their businesses. That key ingredient is Influence. In sales the more influence you have the more you sell.  The same is said for leaders.

 As influence increases, people trust us more and are willing to go deeper in relationships with us.  This can be in business ventures, nonprofits, community support, etc.  The more influence someone has the more they excel in whatever they are doing with others.

What I found is that the sales process that I keynote and perform trainings on helps people build amazing amounts of influence fast!  That is right, selling correctly helps us build high levels of influence! 

Keep in mind that selling is not just a product or service.  It can be selling a vision, idea, or that we are going to lead those that report to us.  Building influence using the sales process, leaders gain more engagement from those around them.  Utilizing the sales process to sell our vision and our mission will grant us more influence and greater buy in from those around us.

As you look around your organization look at those relationships of those that go out of their way to help you and those that don’t.  See how much influence you have with these relationships.  Ask yourself, “Why do I have more influence with this person as opposed to another?  What is different with each of these individuals?”  What you’ll learn is that the level of our influence determines how much we can say and do with each individual.

The more influence you have the farther our organizations can go.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

What Does Winning Look Like?

How does an employee understand each day they arrive at work if they are winning or losing?

How are these employees able to track each day where they are towards their goals?

Below are a few examples of annual goals that organizations published for individual sales professionals.

Achieve sales revenue of $44.0 million collectively as an organization

Achieve net new business of $50 million for 2023 for business unit

Manage travel and expense to AOP

Too many large organizations cast out annual goals for employees that are very difficult to understand.  Some goals are collective goals that is very difficult for an individual to know if he/she is winning.  Others are downright confusing.  Where does the individual review what the score is collectively?  How would you know where to look to see how you are doing in the above examples?

Instead of this vague approach to goal setting why not keep it simple?   

Organizations like that of Ramsey Solutions in Franklin, TN use  Key Results Area or KRA’s for short show what “winning” looks like to the individual and their position.  These KRA’s are reviewed with the employee and the manager to make sure that the employee truly understands what winning looks like.  The individual employee can take this KRA sheet and review it each day, week, or month to know where they are standing in achieving a high-performance level.

These KRA’s really make it easy for both the employee and the manager to point to any specific areas where the employee is killing it and where attention might be needed to help the employee obtain success.  When employees obtain vague goals, it is hard for them to understand if they are actually winning.  This is an ingredient in a disengaged work environment.  Or for those on the latest vocabulary, “Quiet Quitting” 

People want to know if they are winning or losing at work so they can excel.  No one shows up to work and actively wants to do a bad job.  They want to feel like they matter and that they are doing something to make impact.  Take that away and hope goes along with it slowly killing the spirit and making people do the grind Monday through Friday in hopes that they have a fun weekend.

Our top performers want to know quite often how well they are doing.  Sales professionals especially want to know if they are winning or losing.  It’s healthy to want to know how we are doing so we can improve.  Why not give them something that they can use to gauge against and know often how they are doing.

Dave Ramsey is mostly known for Financial Peace University for helping people get their finances straight, but for business owners they have created Entreleadership which started as a book and now has its own podcast as well as coaching and summits.  They do a fantastic job at creating an environment for their teams and customers to thrive in any environment.  If you are looking for something to learn more about leadership in business or finances, these two are the top places I recommend people going. 

Disclaimer:  I make no money from referring my readers to Dave Ramsey items.  This is just knowledge that I am passing along that has helped me.

The examples on Dave Ramsey’s site allow you to see examples of these KRA’s when you head into goal setting with your teams.  I hope it helps your teams really make greater strides and achieve better results.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Question Our Employees Are Asking

Last week we talked about coaching others, this week we will have the discussion that those around us are asking.

Has anyone ever asked you the following question…Do you have my back?

Chances are if you have direct reports, they are asking this question about you.  They were trying to figure this out the moment they start working for you.

Your direct reports want to know that when the chips are down that you will have their back as long as they are doing what is right and ethical.  Far too often in big business employees feel they have to CYA because they do not trust their manager.  CYA stands for Cover Your Assets.  The A is sometimes shortened. 

I have experienced in the issue of having to CYA myself in communications due to a lack of support from managers.  It agitated me greatly because I believed I was left to fight for myself.  It is a lonely position to be in as a report.  Here’s the thing, relationships do not thrive in this kind of environment.

Employees want to know that their managers have their back when the chips are down and that they can reach out to their managers when they need help.  Far too many managers are so busy themselves they forget to establish ground rules for trust and communication at the beginning of the relationship.  There needs to be a set of ground rules of engagement set up from the beginning.  Leaving it up to assumption is a recipe for a bad relationship.   There are a few managers out there unfortunately that don’t really care about relationships with their reports and should look to either move on from their position or retire. 

When trust and communication are not flowing it becomes like a body of water with no movement.  It becomes toxic and everything in it dies.   When trust and communication are absent fear also starts setting in.  When Fear takes hold, trust and relationships do not flourish, they unfortunately die.

If reports don’t trust their manager, then where does the employee bounce ideas off of to move forward in the correct direction?  Where do they expect to get mentorship?  Where do these reports learn the correct way of operating for the organization?

Far too often employees have enough of this lack of trust and communication and elect to leave the department, or worse the organization.  The intrinsic knowledge that the employee has is also following them right out the door.  This then puts the team and management back to start the process over to onboard another employee.  If the cycle keeps occurring the manager will be found out and their management will have to discuss options.  

The cost of onboarding on average about $4000 per employee.   Not to mention the training them on the software and teams that they will need to engage with often.  It is also a good to note that it takes about three to six months for the employee to get comfortable in their new role.  This means they are slower at the start in their position which also costs money to the organization.  Why not work to make sure our reports know that we have their back, how to communicate with us, and build trust.

The answer is setting up guard rails with our direct reports from the beginning to make sure they understand how the trust and communication can work together.  Setting these guard rails up will keep everything moving better and work life to improve.  Employees need to know that they can trust their leaders.  Having that trust and communication will allow the employees to excel and thrive in our organizations.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

Why Quiet Quitting and Quiet Firing Are Not New

Quiet Quitting is this new phrase for those employees that are trying to do the bare minimum to not get fired from their work and still collect their pay check.  This can be claimed because people want to have a better work/life balance, quality of life improvement, or just pure mailing it in.

Quiet Firing on the other hand is where management does not want to have the tough discussions with employees about their lack of achievement.  They keep cancelling meetings, not opening time up for one-on-one meetings, not responding to emails.    The manager just makes themselves unavailable to the employees.

So why is this not new.   It’s the same thing we have been talking about with those engagement surveys.  That is right disengagement is the same thing as quiet quitting and quiet firing.  Employees that are disengaged from their work will not be efficient and will not move the organization forward.  Goals will be missed, profits will go down, costs will go up, and the mood from the team also suffers.

What we need to be focused on is not allowing quiet quitting and quiet firing to happen.  We need to be intentional with our employees and managers.  We have to take it upon ourselves to focus our efforts to stay engaged, or we need to find something else. 

There is no quality of life improvement from being disengaged in an area of our lives.   There is no improvement in relationships when we are not engaged.  It is like a pool of water with no movement.  Scum starts forming, and starts to smell bad. 

We need to get our pride put aside and focus on doing our best even if those around us are not putting forth their best.  People will take notice from us going the extra mile and challenge the status quo.  They will start seeing the movement and want to also put forth the extra effort as well. 

We need to make sure that our culture is one of growth and improvement.  One that people will not give up and quit anything.  We need to address issues if there are issues and find ways to give it one more shot.  We need to put forth that effort so we can leave it all out on the field instead of have regrets. 

It is on leadership to set the tone, but here is the thing.  John Maxwell wrote a book called 360 degree leader.  That means that leadership is not just from a title.  Leadership belongs to the individual not the title.  We have to put forth the effort and be the example.  It will become contagious after we build the momentum to go the extra mile.

We can influence the rest of the organization by the way we show up and how we are engaged.  We can either show up and put our best foot forward and be a shining light, or we can be disengaged and pull the organization down. 

It is up to us to be engaged or not engaged.  No new words, no new language, just get engaged and be the change.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

Why This Questions Is Crucial With Others

Isn’t this a question we all ask?  How can you help me? 

All of us by nature are born with the innate desire to find out how we can be helped by associating with others. Call it selfishness, survival, whatever you want to call it.  We are born with this desire to find out how we will benefit by the interaction with another. 

Our customers want to know how they will get to a better place by doing business with us as well.  Just like us, they want to know how their lives will improve.  It’s up to us to answer that question each and every time we interact with them.  If we chose not to, then we will find ourselves receiving price down requests instead of how can we help them innovate.  No one wants to continually fight cost down requests.  We want to have people coming to us for help and providing solid solutions for them.

The question we should be asking ourselves is what do we have in our capabilities to make the customer’s life better?  How by doing business with us will we help them.  This is a crucial change in our focus.  Instead of focusing on how we can benefit, we need to shift that focus onto how we can help the customer.  What is it that we, and our organization can do to help the customer get to a better place. 

Do we have a software package that will allow for the customer to spend less time counting inventory with real time updates?  Do we have interactive videos that will help the customer walk through and diagnose malfunctions with their equipment?  How about an app that tells the customer when their robot they are using is not functioning as efficient and needs a service call before it breaks?  

One thing that I have strived to do is add value in each interaction.  It doesn’t have to be monetary all the time.  It can be helping the customer with software that we are fluent in that they may be having issues with, ideas and local hot spots for a vacation location that the customer wants to travel to that we have also visited, life hacks, deals, helping them find toilet paper when the country is freaking out during a pandemic, connecting them with someone we know that can help them, etc.

The key is to take the focus off of wondering how we can capitalize from the exchange and how we can add value to the customer.  I love the quote from Zig Zigler that says, “You can get everything in life you want if you will just help enough people get what they want.”  Read that one more time and marinate on that for a few minutes…

It doesn’t mean we just give away all of our profit if we are selling something, but it does say constantly add value with those we come in contact with and focus on how we can help them.  Not for how we will benefit, but how that person will get to a better place.  It is harder to accept something with a closed fist, but with an open hand more can be added.

I know we are all in stressful times right now with what is going on in the world, but we will get through this and we will become stronger because of it.  Innovation is happening each day and we will be ready for the next challenge.  If we open up our hands today and help those around us especially in this time of need, we will get to a better place ourselves.   

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

The First Question to Ask

Good morning everyone.  Last week we discussed the three questions that customers ask when the meet with us on every interaction.  If you missed it go back and read it as it will help you with this week’s post. it only takes three minutes to read.

The first question that we ask ourselves subconsciously when we interact with another person is “Do I like you?”  Our brains are trying to figure out if this person standing in front of us is a threat or a potential ally.  Should we stay, or run like…

Physically our bodies will change posture depending on how this question is answered.  Our posture will literally change as much as leaning in to leaning back depending on engagement and trust.  This is why sales professionals have been taught to always mirror your customer’s posture.

Did you know that depending on if you are male or female you tend to want to stand in different postures when interacting?  Women prefer to stand at 90 degree angles to men when they are interacting in the personal space.  They naturally want to keep a guard up to not feel vulnerable.  Men typically like to stand face to face total body facing their counterpart.

Are you starting to see how this might be a problem getting someone to like you if you do something small like use the incorrect stance?

Here is something else that will impact the way someone answers that question.  The color you wear on your clothing can also impact how you are judged.  That’s right the color we wear actually has an impact on how others perceive us.  We could start the discussion off on the wrong foot just by color.  In Robert Cialdini’s book “Influence” he breaks down the colors and what they mean.  It is a must read if you are working to sales! To make it easier for you, I tend to wear light blue and white shirts when I meet someone for the first time because those colors are associated with “Trust.”  They are also calming colors.  I want the customer calm and feeling like I am a trustworthy advocate for them.

I make sure to wear the right color tones for the meeting that I am about to have.  The reason is I need the customer to feel at ease while meeting with me.  They will be more relaxed and willing to hear me while we are discussing a topic.  I also pay close attention to their posture as what I have learned is that 93%  of communication is actually non-verbal.

Here are some other factors that can affect the first impression:

Scents you wear, voice tonality, pace of speech, jewelry, etc. 

The old saying you only get one chance to make a first impression still is true today.  Making sure we are paying attention to the person standing in front of us will help us greatly generate trust.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Light It Up!

Have you ever thought you can’t make a difference?  The subject matter you are facing is just too big for you to make a dent?  Your light is not bright enough to cast out the darkness ahead?

I was at CMA fest with my wife and friends this past summer in Nashville, TN.  I’m not a huge country music person after say the early 2000’s.  I mainly listen to other types of music.  At the event I was not as knowledgeable of some songs as the rest of the group.  I also didn’t know all of the musicians.  

During one of the sets Luke Bryan was singing and asking people to pull out their phones and “light it up.”  One by one we saw phones lighting up the stadium so much that when they turned the stadium lights it was like nothing had changed. Yes, there were over 60,000 people in attendance to do this. 

These little cell phone lights work good for close up needs for an individual, but for one phone to try to cast out the darkness in a stadium it would be difficult.  To do it together though, the darkness was cast right out.  It was interesting to see thousands of lights making this place light up.

We need others to walk with us on our mission which means we need to reach out to them for help.  This world of social media and movies make it seem like we need to be a lone wolf.  If you know anything about wolves they only survive in their packs.  On their own they die off quickly.

Just like wolves and cell phone lights we need others to come along side us to move forward.  We need to be able to ask for help, use our leadership skills to gain engagement, and be vulnerable.  That’s right we need to be vulnerable and ask for help.  One of the key ingredients of influence is vulnerability.  Yes, just like cooking, if we miss an ingredient the meal does not tast good and is tossed out.  

It is scary, but we have to take the risk to let others see who we are and they will more than likely offer a hand to help. We need to be comfortable in the uncomfortable in order to move forward with others.  Yes it’s messy sometimes, and there are different points of view that we need to work through on different topics.  We need to push through the hard stuff to get to the place we want to go.

There is the quote that says, if we want to go fast go by ourselves, but if we want to go far, we need to go with others.  

Just like scaling mount Everest, we need to have a group of people to reach the summit.  Most of those that have tried to do it by themselves have failed, or paid the ultimate price.  

Work with others and be vulnerable to be able to move forward is key.  

If we do then we can light up the world!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

How To Build Rapport

Having rapport with others is crucial if we are going to move forward together.  We need engagement and that begins with rapport.  If we don’t have any kind of relational collateral, then we will not be able to ask people to walk with us on a adventure.

First and foremost, we need to remember that when we are hosting meetings, we are asking others to give up one of their most precious commodities.  Something they can not add, multiple, but only subtract.  It’s their time.  Time is the most precious of commodities to individuals and organizations.

We need to make sure that we are focused on others if we are going to build engagement.  To do that we need to build relationships with them.  The hot word on this topic currently is Rapport.  If you have heard me speak at any event / training you know that I believe rapport is something we should start with, but we need to go deeper with others.

That is why I do the house exercise in my trainings to help individuals take the focus off ourselves and onto the others they are engaging with. 

Now it is hard to build rapport with people at first because most people are guarded.  We need to make extra efforts to build that exchange.  We can do a few things prior to meeting with the individuals.

Social Investigating – we can look up their social profiles to learn a little bit about them prior to meeting with these individuals the next time.  What are their hobbies, what does their family situation look like, what are their interests, etc.  Do they post about certain topics that resonate with us?  Where can we find common ground?

CRM – keep a customer relationship management tool in use when learning about people.  The more we learn the more we can relate.  If they say something in a meeting, or talk about their weekend experience in passing, write it down.  We can’t remember everything especially as we get older, but we can review our crm profile prior to meeting with the individual again.

Social Proof – This phenomenon is really effective in growing trust fast.  Basically, it is having someone that we know and have a good relationship with that knows the person that we are trying to gain trust and influence with introduce us.  The mutual person is actually allowing us to have levels of trust immediately with the new person.  Some call it the Oprah Effect that when someone was on Oprah’s show they immediately were known as someone of trust and an authority in their field.  It was overnight that these people had authority. 

These are a few ideas, but the main topic is taking the focus off ourselves and our needs and turn the focus on others.  When we do that, we will grow levels of trust and engagement with others.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

How To Build Rapport In Online Meetings

How many times have you been on a meeting that people seemed to be bothered to be in?  How many times did people drive a lack of engagement and have to be asked multiple times to respond?  This is a topic that effects most people working in this world utilizing online meetings more than ever before.

Last week I talked about The Ringleman Effect of larger meetings and why it drove lack of engagement.  I ended that topic with the need to build rapport during meetings with others.   

This week we will focus on ways to gain rapport with others so that way we can gain more engagement during online meetings.

First and foremost, we need to remember that when we are hosting meetings, we are asking others to give up one of their most precious commodities.  Something they can not add, multiple, but only subtract.  It’s their time.  Time is the most precious of commodities to individuals and organizations.

We need to make sure that we are focused on others if we are going to build engagement.  To do that we need to build relationships with them.  The hot word on this topic currently is Rapport.  If you have heard me speak at any event / training you know that I believe rapport is something we should start with, but we need to go deeper with others.

That is why I do the house exercise in my trainings to help individuals take the focus off ourselves and onto the others they are engaging with. 

We can start with rapport building, but the focus is to really care about others so much so that we want to learn about them and help them.  When we do this, we will build trust and engagement.

For online meetings a good resource is “Virtual Selling” chapter 4.  I am always looking to grow my capacity and I do that even by investing in reading material from other professionals.  We are all in this together.  This book that I am reading has a great deal of ideas on how to grow rapport during online meetings. 

This book goes into the differences between 2D virtual meetings and face to face meetings.  Where we can usually have casual discussion before and after a meeting naturally in real world meetings, but on virtural meetings typically the start right into the meat of the meeting.  There is little if not zero time to have casual discussions.

It’s harder in the virtual meeting to build rapport, but there are some ways that we can do this if we pay attention to details and focus on those in the meeting.  Having smaller meeting sizes will also help us with this.  This book gives 20 questions to ask during the meeting with others to learn and grow rapport.

They also have a few rules like authenticity, similarity, and shared experiences which is similar to what we would do when meeting in person.  One thing they suggest is to ask someone to stay after for a few minutes so we can dive deeper into a comment that person made during the meeting.  Not earth shattering epiphany, but one that will gain small deposits of rapport over time.  We will also know if we have some relational collateral with them if they accept, or decline. 

Learning how to run virtual meetings and building trust and influence is going to be crucial as we go forward with this ever-changing environment.  More and more people are choosing to work remote which makes it harder to build rapport.  We can’t take them out for coffee, or a meal as often.  We can set up a quick call to share coffee online, but I would be hesitant to eat food online in front of them.  It will save them if we spit our food when we talk I guess… 

Focus on learning about people and expanding our knowledge how to build trust and influence will go a long way in growing our sales capacity in the next decade as technology makes it harder for us to meet in person.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

The Ringleman Effect And How It Affects Engagement During Meetings

Ever wonder why some meetings it seems like everyone is engaged, but others people seem to be staring off at other screens.  Some people are busy working on other things and now really paying attention to what the team is discussing?  We are not talking about the mute button issues here either.

There is an effect that occurs especially in large meetings known as the Ringleman Effect.   The Ringleman Effect is basically summed up that as when group size increases, engagement decreases.  That’s right, when the size of the meeting grows then engagement actually decreases.  This is why we have people asking to please repeat the question quite often. 

During large meetings people tend to start working on other tasks “multi-tasking” which is actually ineffective.  Science has shown that we are unable to focus on more than one task at a time with effectiveness.  Think about how many crashes occur while someone is reading a text or email on their phone these days while driving. 

The size of the meeting will dictate the expectation that the attendees will have.  Most won’t realize it until they are in the meeting and see the list of attendees growing.  When I speak about trust there are certain levels of trust that are given in one-on-one interactions compared to larger groups.  So as the meetings get larger trust actually goes down.  Trust effects engagement levels.

If we want to have higher levels of engagement in our meetings we need to start looking at who really needs to be in the meetings for the specific topic.  We need to focus on who really needs to be in the meeting and not just dropping a calendar on every person’s schedule just to get the masses.  I know some people in larger organizations will say that they need to get managers involved as well to move things along.  Do we need them on the initial call to understand the situation though?

People also get irritated when a meeting is set up when they already have one or two meetings scheduled during that time.  They feel like others don’t respect them enough to look at their calendars before setting up a meeting.  That means that trust goes down.

What can we do to drive higher levels of engagement during meetings?

We can look at the topic at hand and only invite those that need to be invited to the meeting as one option.  Do we need to have the finance team, engineering team, and management when there is a small quality issue with the manufacturing plant forgetting to paint the product, or packaging the product improperly?

We can set up a couple of meetings to focus on specific topics.  Yes, it will take more time for us, but in order to get more traction, we need to move forward faster.  We can also only have the specific team members needed for each topic to talk so there aren’t others sitting online wasting their time as well as not paying attention.

We can set shorter meetings and keep them specific in topic so we are only running 15 to 30 minute meetings instead of trying to block out the entire hour which people are less likely to give up.  The smaller window of time will be a smaller investment to the attendees which will garnish more engagement.

We can also focus on building rapport with others.  If there is extra time, then we can catch up with team members even virtually.  We can see how they are doing, catch up on topics they may mention that they spoke in passing during the meeting.  Show others we care will go a long way in gaining engagement during our meetings. 

Focus on the other people we are asking to spend the time with us and how we can better use their time and we will have more effective meetings with more engagement.

Have a great week!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Celebrate Good Times!

This is. The time of year in the US that people are out enjoying the warm weather celebrating independence.  BBQ’s are fired up cooking all sorts of meats, beverages are flowing, and people are getting tank top tanlines from not applying sunscreen.  It’s a great time of year!

We all enjoy the celebrations that we get to attend.  In sales it’s when we win that $100 million contract for our organization, the new platform launch that has finally rolled off the manufacturing line, or any other large event that we get to celebrate all of the hard work.

Everyone likes the celebration, but often complains about the work to get there.  Work is often thought of as an obstacle to get to the celebration.  We want the easy life, we hope for a restful relaxing retirement, but don’t want to spend the years of working to get there.

I sometimes get caught in this rut of complaining that I have yet another task to complete before the business award.  I understand it.  I’d love to just have everything handed to me sometimes when my pride is high.  I’d like the easy road in those moments.

What I have learned though is that we actually find a great deal more satisfaction in the achievement when we work towards it.  If we have hours of blood, sweat, and tears in the gym we are a great deal more grateful for the process when we look in the mirror of our accomplishments.  

When we are just handed things, we typically do not hold them as close as when we have some skin in the game.  

I started to realize this when I viewed how my son takes care of the things that he purchases than what is given to him as gifts for Christmas or birthdays.  When he has to work to earn the money and save, he takes a huge pride in his possession.  I mean making sure they are in tip top shape.

He works hard and enjoys the things he worked for a great deal more.  

The same is true for when I work on these large multi-million dollar deals.  They take a great amount of time and effort to capture, and when the day to celebrate arrives, I am able to really sit back and enjoy the accomplishments.  I find more satisfaction when I work for things than when they are just given to me.  It gives me a real sense of accomplishment.

I know that is different than what we may think, but really take stock and look at the things that you find more valuable to you.  Are they the simple gifts you have received, or the things that came from the accomplishment of hard work that you poured in?  

We are wired to work and we should celebrate those wins when they come.  We need to not just hope for easy life, but to enjoy those accomplishments.  The United States when through a great deal of struggle to become free so we could enjoy our freedom.    

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training