Build a Sales Process That Converts Every Time
Most salespeople don’t lose deals because they lack talent.
They lose deals because they lack consistency.
Great customer experiences don’t happen by accident, they happen by on purpose.
A clear, repeatable sales process ensures you show up the same way on your best day, your tired day, your busy day, and your “nothing’s going right” day.
A process is your insurance policy. It protects your performance, your pipeline, and your customer relationships.
Here’s why a strong sales process matters, and actually helps you sell more with less effort.
Consistency Builds Trust
Customers don’t buy from unpredictable people. A process ensures every buyer gets the same high-level experience. They know who they are working with and know how to engage with them every day. When customers know that they can call the sales person and get the similar response, they will feel comfortable and start building bonds with the sales person.
When buyers know what to expect, trust follows.
A Process Reduces Mistakes
Without a process, sellers skip steps and can’t figure out why they did not get the yes they were looking for. Sales people jump too quickly to selling their products’ features and benefits hoping the customer will leap out of their chair. The sales person misses key questions that will uncover a wealth of opportunity making them a one hit wonder at best.
Without a process in place, the sales person will lose more opportunities before they even begin.
A Process Makes You More Efficient
When you know the path, you don’t waste energy creating it from scratch each time. Ever have a great idea in the shower? It’s because you don’t have to think about what you need to do which allows your mind to flow. The same thing happens when sales people have a process they follow in sales. They start seeing more signs, having more moments of clarity, and feel more engaged because they don’t have to think about what they need to do next.
A Process Helps You Perform Under Pressure
Stress happens and when you have a plan of how to execute you don’t have to stop and think about what to do next. It is already built in to help you move through it. When I was a volunteer fire fighter, we constantly had to train for putting out fires, how to manage resources, and maneuver obstacles. When the stressful time came of saving someone’s home from fire, if we did not have a process of what needed to be in place, we would have lost the advantage and lose all of the belongings people held close to their hearts.
The same is said in sales, as we will get emergency meetings, phone calls, emails that will stress us out as we are walking into a new prospect, but having a process in place of how we show up with the potential customer, we can walk through it and not have to worry. By having the process in place, we will not have a clunky, awkward discussion with customers. We are steady and able to move forward with the potential customers to help them see the value we bring even under stress.
A process isn’t about scripts, control, or rigid rules. It’s about showing up consistently, guiding customers confidently, and creating clarity at every step.
When you build the right kind of sales process, one rooted in how customers actually make decisions, you stop improvising and start influencing with less effort.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:
✅ Motivate customers to stay loyal and buy again
✅ Build trust and engagement with your team
✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
