The Hidden Pitfalls of Persuasive Leadership
Persuasion is often seen as a hallmark of strong leadership. Leaders are encouraged to communicate compelling visions, rally their teams, and convince others to move in a certain direction. While persuasion certainly has its place, relying on it too heavily can create unintended consequences within a team.
When leaders consistently depend on persuasion, they may unknowingly weaken trust. Team members can begin to feel that decisions are being “sold” to them rather than openly discussed. Even when the leader’s intentions are positive, constant persuasion can make people question whether they are hearing the full picture or simply the most convincing version of it. Over time, that perception can erode confidence in leadership.
Engagement can also suffer when persuasion becomes the primary leadership tool. If leaders are always presenting the answer and persuading others to accept it, team members may stop offering their own ideas. Instead of contributing perspectives or solutions, they begin waiting to hear what the leader has already decided. What once looked like alignment can quietly turn into passive compliance.
Speed is another area where persuasion can slow progress. Persuasion often requires repeated conversations, explanations, and reinforcement to bring everyone along. Leaders may spend significant time convincing people rather than empowering them to act. When teams feel ownership over decisions, they move faster. When they feel like they must be convinced, progress tends to stall.
The alternative isn’t abandoning persuasion altogether—it’s shifting the focus toward service and influence. Leaders who view their role as serving their team approach decisions differently. They seek input earlier, communicate transparently, and invite people to think through challenges together. This approach builds trust because team members feel respected rather than managed.
Influence grows naturally in environments where leaders consistently add value to their teams. When leaders provide clarity, remove obstacles, and help people succeed, their voice carries weight without needing to persuade constantly. Team members listen because they trust the leader’s intentions and experience, not because they were convinced in the moment.
Influence also strengthens engagement. When people feel their perspectives matter and their contributions shape outcomes, they become more invested in the work. Ownership increases, collaboration improves, and the team moves forward with shared purpose rather than reluctant agreement.
Great leadership is less about persuading people to follow and more about creating conditions where people want to. Leaders who serve their teams, invest in trust, and build genuine influence create environments where engagement grows and decisions move faster.
Persuasion may win the moment, but influence built on service wins the long game.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Communicating Effectively: Why the “Keep It Simple” Method Works
Communication is one of the most overlooked leadership skills in business. Many problems that appear to be performance issues are actually communication issues. Expectations weren’t clear, priorities were misunderstood, or directions were overly complicated. Strong leaders understand that clarity drives execution, and one of the most effective ways to create clarity is by keeping communication simple.
The “Keep It Simple” method is exactly what it sounds like. Instead of overwhelming team members with excessive details, jargon, or long explanations, effective leaders focus on the essential message. What needs to be done? Why does it matter? What does success look like? When communication is simple and direct, teams spend less time interpreting instructions and more time executing them.
Simplicity also helps prevent micromanagement. Leaders who communicate clearly upfront reduce the need to constantly check every step of the process. When expectations are defined and understood, team members can operate with confidence and autonomy. Micromanagement often grows out of unclear direction, but when people know the goal and the boundaries, they are far more capable of delivering results without constant oversight. Remember that last part if you believe you have to constantly micromanage / check in with your teams.
Respect is another critical component of effective communication. Leaders who degrade, belittle, or embarrass team members may think they are enforcing standards, but they are actually eroding trust. Once respect is lost, communication shuts down. People stop asking questions, stop sharing concerns, and start protecting themselves instead of focusing on performance. Constructive feedback can be direct and honest without being disrespectful. Leaders who treat their teams with dignity create an environment where communication stays open and productive.
One of the simplest and most powerful ways to ensure clear communication is asking team members to repeat back what they understood from the conversation. This practice isn’t about testing someone’s attention to your words, it’s about confirming alignment. When a team member explains the takeaway in their own words, it quickly reveals whether the message was clear or if something needs to be clarified.
This small step prevents misunderstandings before they become problems. Instead of discovering misalignment days or weeks later, leaders can correct it immediately. It also reinforces accountability because the team member is actively confirming their understanding of the expectations.
Effective communication doesn’t require complicated frameworks or long meetings. It requires clarity, respect, and confirmation. Keep the message simple. Avoid micromanaging. Speak to people with professionalism. And make sure understanding is shared, not assumed.
Because when communication is clear, teams move faster, mistakes decrease, and leaders spend less time fixing problems and more time moving the organization forward.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Resilient Leadership: Guiding Teams Through Constant Change
If there’s one constant in business today and it’s change. Markets shift faster than ever, technology evolves overnight, and customer expectations continue to rise. Leaders who thrive aren’t the ones who avoid change, they’re the ones who help their teams navigate it with confidence and resilience.
Look across industries and the evidence is clear. Healthcare organizations are adapting to new regulations, technologies, and patient expectations. Manufacturing companies are adjusting supply chains and automation strategies. Financial institutions are responding to digital banking and cybersecurity demands. Retail businesses are balancing e-commerce growth with in-person experiences. Construction and housing markets shift with economic cycles and labor shortages. Technology companies face relentless innovation pressure while education systems adapt to new learning models and workforce demands.
No matter the industry, the message is the same: change isn’t occasional anymore, it’s continuously happening and faster than ever before.
In times of change, resilient leadership starts with transparency. When uncertainty rises, silence from leadership often creates more anxiety than the change itself with team members. Teams begin to speculate, rumors spread, and productivity suffers. Strong leaders communicate openly about what is happening, what is known, and what is still being evaluated. Transparency doesn’t mean having every answer; it means being honest about the situation and committed to working through it together.
Transparency also builds trust. When leaders share context behind decisions, team members feel respected and included rather than controlled. People are far more likely to support decisions when they understand the reasoning behind them. Even difficult news can strengthen a team if it’s communicated with clarity and integrity.
Another powerful tool resilient leaders use is inviting ownership from their teams. Instead of making every decision in isolation, strong leaders create opportunities for people to think like leaders themselves. One of the most effective questions a leader can ask during challenging decisions is simple: “What would you do if you were the owner?” And not in a condescending way.
That question changes the conversation immediately. Instead of focusing only on individual responsibilities, team members begin considering the broader impact of decisions, customers, financial performance, long-term strategy, and the health of the organization. It encourages critical thinking, accountability, and perspective.
When employees begin evaluating situations from an ownership mindset, the entire culture shifts. Conversations become more constructive. Solutions become more thoughtful. Teams start looking for ways to strengthen the organization instead of simply protecting their role within it.
Resilient leadership isn’t about controlling change, it’s about guiding people through it. Leaders who communicate with transparency, invite perspective, and encourage ownership build teams that are capable of adapting, learning, and growing in any environment.
Because while change may be constant, a resilient team that is led well can turn that capitalize on more opportunities.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:
✅ Motivate customers to stay loyal and buy again
✅ Build trust and engagement with your team
✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Leading Through Change: How Sales Leaders Adapt and Win
Change is not an interruption in sales, it’s the environment. Markets shift. Buyers evolve. Products expand. Competition tightens. The question isn’t whether change will happen. The question is whether leaders will respond with clarity or chaos.
Sales teams take their emotional cues from leadership. When change hits and leaders panic, teams tighten up. When leaders project steadiness and confidence, teams lean in. Thriving through change starts with influence. The leaders who win aren’t the ones who control every variable, they’re the ones who influence how their teams respond to uncertainty.
The first step in leading through change is acknowledging reality without amplifying fear. Sales professionals don’t need sugarcoating, but they do need stability. Strong leaders communicate clearly about what is changing, what is not changing, and what actions need to be taken. Clarity reduces anxiety. Vagueness fuels it. When expectations are defined, teams can focus on execution instead of speculation.
Adaptability also requires reinforcing process over emotion. In uncertain times, salespeople may feel pressure to abandon discipline and chase quick wins. Effective leaders pull their teams back to fundamentals, consistent prospecting, structured discovery, thoughtful follow-up, and accurate pipeline management. A strong process becomes an anchor when everything else feels unsettled.
Confidence during change doesn’t mean pretending to have every answer. It means modeling resilience. When leaders openly evaluate what’s working and what isn’t, adjust strategy thoughtfully, and maintain accountability, they demonstrate strength. Teams don’t expect perfection, but they do expect direction. Even incremental progress builds momentum.
Influence plays a critical role here. Leaders who have already built trust find that their teams are more willing to embrace change. When people believe their leader has their best interest in mind, they are far more open to new systems, new expectations, or new goals. Change becomes an opportunity to improve rather than a threat to survive.
Finally, thriving through change requires reframing the narrative. Instead of asking, “How do we survive this?” strong leaders ask, “How do we position ourselves to win because of this?” Every shift in the market creates opportunity for those willing to adapt faster than the competition. Sales teams that embrace change instead of resisting it often gain ground while others hesitate.
Change is constant. Leadership determines the outcome. Sales leaders who communicate clearly, reinforce disciplined process, model resilience, and influence their teams with confidence don’t just endure uncertainty, they use it as a competitive advantage.
Because in sales, the teams that adapt the fastest are often the ones that win the biggest.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Coaching vs. Dictating: What Real Sales Leaders Do
There’s a clear difference between someone who manages a sales team and someone who leads one. Dictators bark orders. Leaders coach. One creates compliance. The other builds capability.
Dictating feels efficient in the moment. A leader sees a problem, gives an instruction, and expects it to be executed. “Make more calls.” “Push harder.” “Close the deal.” It’s direct, it’s fast, and it may even create short-term activity. But over time, dictating weakens a team. Reps become dependent on direction instead of developing judgment. They wait to be told what to do instead of thinking critically about how to improve.
Coaching, on the other hand, requires more intention, but produces far greater results. Coaching doesn’t immediately hand over answers. It asks questions. It explores gaps. It helps sales professionals understand why something worked or didn’t. Instead of saying, “Here’s what you did wrong,” a coach might ask, “What do you think caused the deal to stall?” That shift builds awareness. Awareness builds growth.
Dictators focus on outcomes only. Coaches focus on behaviors that drive outcomes. A dictator reacts to missed numbers with pressure. A coach examines the activity, the conversations, and the preparation behind the numbers. They break performance down into skills that can be practiced and improved. Coaching transforms mistakes into learning opportunities rather than moments of fear.
The emotional impact is different too. Dictating often creates tension. Reps may comply publicly while disengaging privately. Coaching builds trust. When salespeople feel supported instead of scrutinized, they become more open about challenges. They share pipeline concerns earlier. They ask for feedback before deals collapse. That transparency accelerates performance.
Real sales leaders understand that their role isn’t to be the smartest person in the room, it’s to develop more smart people in the room. Coaching multiplies leadership because it equips others to think, adapt, and execute independently. It builds confidence. It strengthens resilience. It creates long-term performers instead of short-term responders.
Dictators bark orders and hope for results. Leaders coach and build them.
If you want a team that wins consistently, stop managing activity and start developing ability. Coaching takes more effort up front, but it produces something dictating never will: a sales team capable of winning without being told every step to take.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Motivate Sales Teams Without Money
Sales leadership isn’t about managing numbers, it’s about influencing people. Metrics matter, forecasts matter, but neither moves unless your team chooses to be engaged. Influence is the multiplier. Without it, leadership becomes pressure. With it, performance becomes momentum.
Building influence with team members starts long before quota conversations. It begins with consistency. Sales professionals watch their leaders closely. They notice whether commitments are kept, whether communication is clear, and whether expectations shift without warning. When leaders are steady, predictable, and transparent, trust forms. And trust is the foundation of influence.
Many organizations attempt to motivate through compensation alone. Bonuses, contests, and incentives absolutely have their place, but motivation goes deeper than money. Bonuses can spark short-term effort. Influence creates long-term commitment. When a sales leader relies solely on financial rewards, they may drive activity, but they rarely inspire ownership and engagement when times get tough.
Recognition is one of the most overlooked influence strategies in sales leadership. Not generic praise, but specific, earned acknowledgment. When leaders call out disciplined preparation, thoughtful discovery questions, improved follow-up, or resilience after a lost deal, they reinforce behaviors that lead to sustainable success. Recognition tells your team, “I see you. I value how you show up.” That message builds loyalty in a way a temporary incentive never will.
Clarity is another powerful driver of influence. Sales teams become frustrated when expectations are vague or constantly changing. Strong leaders provide clear processes, defined standards, and measurable outcomes. When reps understand what winning looks like and how to achieve it, confidence increases. And confident salespeople perform at a higher level. Clarity reduces anxiety and replaces it with direction.
Trust ties everything together. Influence grows when team members believe their leader genuinely wants them to succeed and not just hit numbers. Trust is built in everyday conversations, in one-on-one check-ins, in how leaders respond to mistakes, and in whether they protect or expose their team under pressure. When trust is present, coaching is received differently. Accountability feels supportive instead of punitive.
Sales leaders who master influence understand this truth: people give their best effort when they feel recognized, clear on direction, and confident their leader has their back. Motivation that rests solely on bonuses will always require constant external pressure. Motivation built on recognition, clarity, and trust sustains itself.
Influence isn’t loud. It doesn’t demand attention. It earns it every single day. And sales leaders who commit to building real influence don’t just drive results,they build teams that win together.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Leading Without Authority: How to Influence Any Team
Leadership doesn’t require a title. Some of the most influential people in organizations have no formal authority at all, yet their ideas move forward, their voices are heard, and others willingly follow their lead. True leadership shows up in behavior, not position, and influence is the currency that makes it work.
I’ve had “leaders” in my career that would show up every once in a while and then spit out a direction and were not heard again until one day they would swoop in with another direction. They just expected that the teams would follow the direction and that everything would work its way out. Some would also set up Saturday morning meetings because they had another great idea, or direction for the team. They actually thought the team members wanted to follow them just because they were the “leader.” Now I’ve had other leaders that did the opposite and focused on building influence.
I’ve been able to impact decisions not because of my title, but because I had influence over the different department team members. I understood them as individuals and asked them for support only after I had built that relationship and trust up to a level that I could ask for something. We don’t have to have a title to be a “leader,” we need to have influence if we want to lead well.
Leading without authority starts with letting go of the need to lean on a title. When leaders rely on hierarchy to get things done, they often get compliance at best and resistance most of the time. People may do what’s asked, but rarely more than required. Influence, on the other hand, invites ownership. When you focus on earning trust instead of enforcing rank, people choose to follow rather than feel obligated to.
Influence is built through consistency and credibility. Teams pay attention to who shows up prepared, who keeps their commitments, and who adds value without needing recognition. When your actions match your words and your intent is clear, people begin to trust your direction. Over time, influence grows naturally, not because you demand it, but because others believe you have their best interests in mind.
Loyalty is a byproduct of influence, not control. People don’t feel loyal to job titles or organizational charts; they feel loyal to individuals who support them, advocate for them, and respect their contributions. Leaders who invest time in understanding their team members, recognizing effort, and offering guidance earn a deeper level of commitment that authority alone can’t create.
When influence replaces authority, something powerful happens. Teams collaborate more freely, ideas move faster, and trust strengthens across the organization. Leadership becomes less about position and more about impact. Because at the end of the day, people don’t follow power, they follow those who lead with purpose, integrity, and genuine care.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Authentic Leadership: Why Sales Teams Follow Trust, Not Titles
Sales teams don’t follow org charts. They follow leaders they trust. You can give someone a title, a quota, and a CRM login, but none of that guarantees buy-in. In today’s sales environment, authentic leadership has far less to do with authority and far more to do with influence and spoiler alert: influence is earned, not assigned.
Authentic leaders lead with value before they ever lead with expectations. When every interaction revolves around numbers, activity, and pressure, trust erodes quickly. But when leaders consistently show up with coaching, insight, clarity, and support, something shifts. Salespeople lean in when they feel their leader is genuinely invested in helping them win, not just in hitting a forecast.
Influence with a sales team isn’t positional, it’s relational. Sales teams don’t give extra effort because someone has a title; they give it because they believe in the person leading them. Trust grows when leaders listen more than they talk, keep their word, admit mistakes, and stand up for their team when it matters. Over time, that consistency builds credibility, and credibility gives your voice weight.
Goals are necessary in sales, but pushing goals without context creates pressure, not motivation. Authentic leaders don’t just demand numbers, they connect goals to purpose. They help salespeople understand how hitting targets leads to career growth, financial stability, skill development, and personal wins. When goals are tied to what matters to the individual, they stop feeling like mandates and start feeling like direction.
One of the simplest ways to build trust is through consistent weekly check-ins that go beyond pipeline reviews. Strong leaders make space to ask how their team members are doing professionally and personally. Not necessarily about the soccer games and weekend, but how they are doing outside of work which has a great impact on life at work. Life doesn’t stop at the office door, and ignoring that reality doesn’t make it go away. These conversations don’t need to be long or intrusive, they just need to be genuine. Trust is built in small moments, repeated week after week. We can simply take a walk with the person and catch up, not have them explain each and every detail of the weekend.
Titles may create compliance, but trust creates commitment. Sales teams follow leaders who lead with value, build influence through relationships, connect goals to purpose, and show up consistently for their people. Authentic leadership isn’t loud or flashy, it’s just steady. And when trust is present, performance follows. Better to have consistent growth, than something that looks like a roller coaster with a lot of peaks and valleys. Sales teams will be engaged when leaders engage with them to show they matter.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:✅ Motivate customers to stay loyal and buy again✅ Build trust and engagement with your team✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Leading With Purpose: The Traits ThatShape Strong Business Leaders
Business leadership is the ability of an individual to guide people, make decisions, and
shape direction in an organization so that collective goals are achieved over time. In a
world of shifting markets and mixed expectations, effective leadership isn’t about authority
alone; it’s about influence, judgment, and human connection.
Core Insights
● Clear thinking and sound judgment matter more than charisma.
● Strong leaders balance results with responsibility to people.
● Adaptability often separates good leaders from lasting ones.
● Trust is built through consistency, not speeches.
Character at the Core of Leadership
Every effective leader, whether running a small business or a global enterprise, operates
from a foundation of personal character. Integrity, honesty, and accountability aren’t
abstract virtues; they are practical tools. When people believe their leader means what they
say, work moves faster and conflict shrinks. Character also shows up in moments of
pressure, when shortcuts tempt and clarity is hardest to find.
How Leaders Turn Vision Into Action
Leadership fails when vision stays theoretical. Execution bridges the gap. Before diving into
action, it helps to understand how effective leaders typically approach challenges:
● They clarify priorities before assigning tasks.
● They communicate expectations plainly.
● They align individual roles with broader goals.
● They revisit decisions when conditions change.
A Practical Way to Develop Leadership Skills
Building leadership capacity doesn’t require a title, but it does require intention. The
following approach offers a simple way to practice leadership in daily work:
1. Observe how decisions affect people and outcomes.
2. Ask for feedback from peers and team members.
3. Practice making small, low-risk decisions independently.
4. Reflect on results and adjust future actions.
5. Commit to learning, even after success.
Learning From Leaders Across Industries
Many people strengthen their leadership skills by looking beyond their own field. Studying
leaders in education, healthcare, technology, and public service reveals patterns that
transcend job titles. Exploring recognized role models, including University of Phoenix
notable alumni, can spark ideas about career growth, ethical decision-making, and service.
By examining how others navigated setbacks and opportunities, aspiring leaders can adapt
those lessons to their own paths without copying them outright.
Comparing 4 Common Leadership Qualities
Different leaders emphasize different strengths, but certain qualities tend to show up repeatedly. The table below highlights how these traits typically influence organizations.
Decisiveness
Leaders who make timely choices using the data they have help their teams move forward with clarity and confidence.Empathy
Listening actively and responding to team needs builds trust and encourages deeper engagement across the board.Adaptability
The best leaders pivot when needed. Being open to change keeps teams resilient and focused, even in uncertain moments.Accountability
Owning both wins and setbacks builds credibility and sets a clear tone for responsibility within the team.
Frequently Asked Questions About Business Leadership
Before closing, it helps to address a few common questions people have about leadership.
Is leadership something you’re born with?
Some people have natural tendencies, but leadership skills are largely learned and refined
through experience and reflection.
Can someone lead effectively without managing people?
Yes. Leadership can be expressed through influence, expertise, and example, even without
formal authority.
Does effective leadership look the same in every organization?
No. Culture, size, and mission shape how leadership shows up, though core principles
remain similar.
Conclusion
Effective business leadership creates clarity where there is confusion and momentum
where there is hesitation. It balances confidence with humility and ambition with
responsibility. Over time, strong leadership doesn’t just improve results; it builds
organizations people want to be part of. That, more than any single trait, is what makes
leadership endure.
Lead With Heart, Win With Clarity: The Blueprint for Goals That Build Unbreakable Teams
Most leaders set goals that sound good on paper such as revenue targets, engagement metrics, or retention numbers. But when the numbers take priority over the “why,” even the best teams quietly disconnect. The result? You hit your targets but lose your people.
Great leadership isn’t just about outcomes, it’s about creating cultures people never want to leave. As we move into a new year, here’s how to set heart-centered yet accountable goals that ignite your team’s purpose, clarity, and drive.
Before you decide what to achieve, get crystal clear on why your team exists. John Maxwell reminds us that “people buy into the leader before they buy into the vision.” As I share in my “Mastering Influence Keynote,” there are five buy in decisions that our employees need to buy before they will commit to the vision. And just like John Maxwell, the leader is the first decision.
Things you may want to ask your team:
· Why do we show up each day?
· Who are we really serving?
· What impact do we want to make together?
Purpose turns a goal from a number into a mission. When your team feels connected to a bigger reason, performance becomes personal. Buying in takes on a new meaning instead of hitting a metric.
Once the “why” is clear, translate it into team alignment. Patrick Lencioni’s Five Behaviors—trust, conflict, commitment, accountability, and results create the foundation we need for success with our teams. Set goals through these lenses:
· Do we trust each other enough to tell the truth about what’s working and what’s not?
· Are we willing to engage in healthy conflict to protect our mission?
· Can every person commit to the next steps without confusion or hidden agendas?
Clarity transforms ambition into movement. It keeps your team rowing in the same direction when challenges hit.
Purpose without accountability is potential wasted. Dave Ramsey’s EntreLeadership approach gives you a rhythm that keeps goals alive:
· Weekly: Review scoreboards and track progress out loud with the KPI’s.
· Monthly: Celebrate wins and recalibrate priorities.
· Quarterly: Reset with clarity, what’s next, what’s done, what’s dropped.
Accountability rhythms turn goals into habits. And habits create consistency which is the mark of every thriving team. The best teams don’t chase goals, they embody them. They know their purpose. They trust their process. They feel their work. They own their outcomes. When this happens, everyone wins!
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:
✅ Motivate customers to stay loyal and buy again
✅ Build trust and engagement with your team
✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
The Influence Audit: How Top Performers Set Goals That Actually Stick
As we close out the year, the familiar ritual begins: setting new goals. Again, it feels like we just did this. After a year full of market shifts, new regulations, and nonstop noise, it’s easy to wonder: is there a better way to do this?
The truth is, most people set goals based on what they hope to achieve, not the behaviors that actually create results. Hope-driven goals fade fast. But behavior-driven goals stick.
This year, instead of writing another list of targets, try conducting an Influence Audit, a practical, reflective process that identifies which habits, relationships, and systems truly moved the needle for your leadership, your team, and your business.
Ask yourself:
· Who did I impact this year, and how did that provide real ROI (Return on Influence)?
· Which customers, colleagues, or partners contributed the most to growth, innovation, or efficiency?
· What relationships helped us move faster or think clearer?
Influence always leaves evidence. Look for it in the form of trust built, partnerships deepened, or processes improved. Those are your multipliers.
The Pareto Principle is alive and well in every organization: 20% of actions produce 80% of outcomes. So, what made the difference this year?
· Was it a specific team or initiative that overdelivered?
· A new process that created efficiency?
· A behavior that turned potential into performance?
Once you’ve identified the high-impact 20%, study it. What mindset, environment, or decision unlocked that success? Influence grows when you understand its root cause.
Leaders often spotlight success briefly and move on to the next challenge. That’s a mistake. Let your high-performing teams and individuals teach what worked. Have them present their wins, lessons, and shifts in behavior to others. When you extend the spotlight, you expand ownership and influence spreads organically across the culture.
With insight from your audit, now you can set goals that actually matter. The question isn’t, “What should we do next year?”
It’s, “Which behaviors and beliefs created our biggest wins and how do we multiply them?”
Tie every new goal back to:
· Engagement: Does this goal make our team more connected and motivated?
· Efficiency: Does it simplify or streamline how we work?
· Impact: Does it drive measurable ROI, Return on Influence?
When you link goals to behaviors, results stop being random. They become repeatable.
Results without behavior change are just words on paper. The most successful leaders don’t chase goals, they audit their influence. They study what actually worked, celebrate it, and then scale it.
Before you plan another year, pause. Look at your impact.
Because the best goals aren’t about doing more, they’re about doing what matters most, on purpose, repeatedly.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:
✅ Motivate customers to stay loyal and buy again
✅ Build trust and engagement with your team
✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
Building Trust Through Tie-Backs
In sales, trust is the currency that moves prospects into customers, and customers into partnerships. Not the partnerships where the buyer says they want to be a partner as long as it benefits them.
Without trust, even the best product won’t be bought. Tie-back questions help us earn that trust by proving we are not just waiting for our turn to pitch. No, we are genuinely paying attention to the customer.
Here’s how it looks in practice:
· Customer: “We’re under pressure to reduce costs.”
· Seller: “If this solution lowered your overhead by 15%, how would that free up resources for other priorities?”
This approach shifts the spotlight back on the customer. It says: “I hear you, and I want to explore how this impacts your bigger goals.”
Now, if we are going to make a statement like 15% reduction in overhead, we better make sure we can back that up with data. Now this is a big step because we have better understood the customer’s business before offering up something like this. We better have case studies, or something of proof to show how we can in fact do this like testimonials. You get the point though that the customer will be more likely to lean in if we are asking some questions that mirror what they have stated in the past.
The same thing happens when we are in leadership. Our employees are just like customers asking themselves if the leadership is even listening to the employees. Nothing worse than an environment where there is no trust in leadership. All the top performers start leaving in droves while the employees we wish would leave stay. Want to talk about a toxic culture…
Leaders need to use tie back questions as well to make sure the employees feel like they are heard, valued, and matter as well. Without employees feeling this way, the engagement empties faster than a container of sweet tea at a southern BBQ!
When leaders are talking with their employees, they should be asking their employees questions to learn about them not just to answer task-oriented questions.
· Employee: “I am failing to see how my work is helping the organization, or customers.”
· Leader: “By you running the financial proforma of a product offering the sales team is looking to launch, we can avoid negative profit margins resulting in having to take cost out later driving the quality and sales into the ground” Does this help you see the value you are brining to the team and the organization?
When you tie back like this, you’re not guessing, you’re confirming. And when customers or employees feel understood, they begin to see you as a partner that they will want to work with for years instead of months.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the magnetic force that attracts top performers and your best customers?
I’m Kevin Sidebottom—keynote speaker, sales trainer, and author—and I help organizations unlock the power of influence to achieve breakthrough results.
In this blog, I reveal why influence is the ultimate currency in business and leadership—and how you can use it to:
✅ Motivate customers to stay loyal and buy again
✅ Build trust and engagement with your team
✅ Transform your leadership approach to inspire stronger performance
With decades of experience studying why people buy and how leaders earn loyalty, I equip sales professionals and executives to deliver lasting value, strengthen customer relationships, and drive higher revenue.
👉 Featured Resources to Grow Your Influence:
· Email: kevin@kevinsidebottom.com
· The Sales Process Uncovered Membership
· The Sales Process Uncovered (Book on Amazon)
If you’re serious about elevating your sales process, leadership impact, and team performance, this blog will show you the path.
The Game-Changer: Turning Answers into Action
Questions are powerful. They build trust, uncover needs, and spark new ideas. But here’s the catch: questions alone don’t create change. What we do with the answers does.
Leaders and sales professionals often fall into the trap of asking, but not acting. When employees or customers share their insights, and nothing happens, engagement erodes. People think, “Why bother speaking up?”
The real game-changer isn’t the question itself, it’s proving that the answer matters. Here’s how to make that shift:
Below are three things when done after asking questions will help move the needle and engagement forward with employees and customers:
Document and repeat back what we hear to confirm clarity.
People feel valued when they know they’ve been heard. After a conversation, restate what we’ve captured:
· “So what I’m hearing is that faster turnaround time is your top priority, correct?”
· “You’re saying the biggest challenge for your team is cross-department communication, right?”
Repeating back serves two purposes: it confirms that I have heard you and if I didn’t I am wanting to learn so please correct me.
Translate answers into specific next steps.
Listening without action is lip service. Once we’ve clarified the answer, we need to show how it translates into concrete movement.
· With a client: “Since quick implementation matters most, let’s schedule a demo this week and map out a 30-day rollout.”
· With a team member: “Because communication is the blocker, I’ll set up a weekly cross-team huddle and give you ownership of the agenda.”
When people see their input drive action, engagement skyrockets.
Close the loop by sharing outcomes.
The final and most overlooked— tep is closing the loop. Circle back and show how their input made a difference.
· “You mentioned faster turnaround. Since we streamlined the process, your requests are being completed in half the time.” “Is that what you are seeing as well?”
· “You told me cross-team collaboration was broken. Since we added the weekly huddle, issues are being resolved twice as fast.” “Is this improving the collaboration?”
Closing the loop turns feedback into proof. It builds trust and reinforces that their voice isn’t just heard it matters.
Anyone can ask questions. Few leaders and sellers consistently act on the answers. That’s why this step is the game-changer.
Document. Translate. Close the loop.
When we do, we don’t just collect insights we build trust, create momentum, and prove that every voice truly matters. When this happens, it’s like adding rocket fuel to what we are trying to do which moves the needle faster than ever.
Leading Through Questions: A Parable on Unlocking Engagement
A farmer once had two fields.
In the first field, he gave his workers strict instructions every morning. “Did you water this row? Did you remove those weeds? Did you finish by noon?” The workers followed the orders, but their energy was low. They did just enough to avoid being scolded. The harvest was small.
In the second field, the farmer tried something different. Instead of barking tasks, he asked:
· “What support do you need to succeed today?”
· “What do you see that could help this field grow stronger?”
· “What’s one improvement we could make together?”
The workers lit up. They shared ideas he never would have thought of like adjusting irrigation, rotating crops, even creating new planting methods. Because the farmer asked, they owned the field’s success. That harvest was abundant.
Command-and-control questions shut people down. Supportive questions open them up. When leaders shift from inspection to empowerment, employees stop working out of fear and start working out of commitment. Energy goes up as well as speed. That means that things happen faster, and people start winning with more abundance. Employees actually look forward to coming back the next day.
Just as the farmer discovered unseen problems in the soil, leaders uncover hidden challenges when they ask curious questions. Employees often know what slows progress, but they won’t share it unless asked. Leadership curiosity makes it safe and employees are willing to share solutions.
Workers in the second field also weren’t told what to do, they were invited to think. Questions that inspire ownership spark creativity, innovation, and accountability. That’s how teams grow into contribution instead of just showing up. They feel like they are part of a solution and that ownership allows them freedom to do more.
Leadership isn’t about having all the answers. It’s about asking the right questions.
Like the farmer, you can choose what kind of field you lead: one where people do the bare minimum, or one where engagement, ownership, and ideas flourish.
Ask better questions. Reap a larger harvest.
From Selling to Solving: How the Right Questions Build Trust
In sales and in leadership the fastest way to lose trust is to start talking before you start listening. The best advice I had with this concept was that we have two ears and one mouth, so we should be listening twice as much as we talk. The best leaders and sales professionals lead with questions, not answers.
Asking the right questions changes everything. It shifts the dynamic to solving. Instead of pushing an agenda, you’re pulling out insights. Instead of assuming, you’re learning. Instead of talking at people, you’re building with them.
Here’s why questions are the ultimate trust-builder:
Questions demonstrate curiosity and respect—not assumption.
When you lead with statements, you risk signaling: I already know what’s best for you. But when you lead with questions, you communicate something far more powerful: I respect you enough to learn from your perspective and to know you.
Curiosity disarms people. It lowers resistance. Imagine sitting across from a customer who expects you to pitch—but instead, you ask, “What’s the biggest obstacle holding your team back right now?” Suddenly, they’re not being sold to; they’re being heard.
In leadership, the same principle applies. Asking an employee, “What do you need from me to do your best work?” shows more respect than assuming you know their answer. Questions create a culture where people feel seen, heard, and not just another number.
The right questions reveal hidden challenges.
Customers rarely lay their toughest problems on the table right away. Employees won’t always speak up about what frustrates them. That’s why the right questions act like keys to unlock what’s really going on.
Surface-level conversations give you surface-level insights. But when you ask deeper, questions like “What’s the part of this process that takes the most time?” or “What’s something that would make your workday easier?” we start getting beyond polite answers.
This is where real trust starts to build. Because when you uncover the hidden challenge, you can address the issue that truly matters. And when people feel understood at that level, they’re far more likely to trust your solutions.
Asking builds credibility.
It may feel counterintuitive, but the less you talk early on, the more credible you appear later. Why? Because people trust those who listen before prescribing.
Think of a doctor who listens carefully to your symptoms before diagnosing. You’d never trust a doctor who interrupts you after one sentence with, “I know exactly what’s wrong.” Customers and employees feel the same way. By asking questions first, you prove you’re not pushing a one-size-fits-all answer—you’re tailoring a solution to their reality.
Every question is a credibility deposit. Over time, those deposits accumulate into authority, influence, and trust. And once you have trust, your recommendations carry far more weight.
The next time you walk into a meeting, conversation, or sales call, don’t lead with your solution, but with curiosity. Because when you ask the right questions, you stop being just another voice trying to push something. You become the trusted partner who helps solve what really matters.
The Engagement Power of Trust and Autonomy
There is nothing worse than being micromanaged by someone. This is an energy and effort drain to constantly having to look over our shoulders to see if we are making a manager, or leader happy. Constantly having to report out on my effort and to be told I should change this to make the impact was frustrating. I had a new manager that was also a friend one time and it was hard to manage the relationship.
I thought I could, but when the manager would constantly tell me how to do things, change the report to this view, put in these bullet points, it caused me to stop and say, why do you have me doing this? I can be kind of blunt so I’m sure when the manager heard this their blood pressure skyrocketed as well.
It took many discussions to figure out the relationship because I had a friendship, but think about how many people report to micromanagers that are not friends with them. I shared a few weeks ago that engagement globally fell to 21% in 2024. Now there are various reasons why, but one can be attributed to leaders and managers that are micromanaging their teams.
Involve, Don’t Dictate
As a high driver, it is sometimes hard for me to let my son do things his way when I have had the experience. Sometimes I am even surprised by the fact that it worked out even when not doing it my way. Yes, I have a lot to learn about parenting, but the same is true for leadership and management. They need to let the employees develop their own way of doing things and not be told exactly how to do everything. By dictating to people we are in essence training robots. Sometimes we can be surprised at the outcome being better or more efficient than our ways.
Autonomy Is Key
We can have Key Performance Indicators (KPI’s) about the position and show the employees how to perform certain tasks, but then leaders and managers need to step away and let the employees take ownership of the operation so they feel like they are apart of the decision and outcome. If we direct every movement when things go wrong, the employee will just throw up their hands and say it’s not their fault. By giving autonomy, the employee will take ownership on how the task / operation is done and want to improve and make better the outcome. They will want to keep showing up and improving to become more efficient.
Tell the Truth
The best leaders take ownership of the outcome when things fail and give credit to the team when missions succeed. They also tell the truth. We are not talking about my bluntness here. We are talking about when the leader makes a mistake they don’t brush it under the rug, they acknowledge it and own the mistake. Transparency and ownership of the issue allows the employees to see the value that the organization has and they will start taking more ownership and communicate better as well.
The employees are looking at the leadership to see how they are to engage in the environment so it is up to leadership teams to make sure they are doing thing well as a guide to what success looks like. They need to sometimes show, then step away to let the employees lead themselves on the task. Being truthful and transparent will also carry the weight of the mission with the employees allowing them to take more ownership and become more engaged as well.
Hope this helps and here’s to your success Cheers!
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
Featured Links to Grow Your Influence:
Winning With Others: https://www.kevinsidebottom.com/stopgambling
Kevin’s website: https://www.kevinsidebottom.com
Kevin’s email: kevin@kevinsidebottom.com
The Sales Process Uncovered Membership Page
https://www.kevinsidebottom.com/pricing-page
The Sales Process Uncovered Book
How Recognition and Feedback Boosts Engagement
Last week I shared the numbers from Gallups report that 21% of the workforce globally is engaged and how it cost in the Billions in revenue lost. I also shared why leaders need to help employees see the purpose. If you missed that post check it out. This week I want to further the engagement discussion with one more step that leaders and managers are missing the mark on.
It’s recognition. That’s right something as simple as recognition can help the employees feel so valued and known that they are willing to go the extra mile to move the needle for the organization and customers.
Employees think ping pong tables are novel, but what they want more is to know that they are valued and seen, Without this they have no idea (until the annual review) how well they are doing. Too often when I ask leaders and managers how their employees are doing, they say great, no problems….When I talk to the employees however, they give me this look of lost hope and wishing for something better to come along and make their lives better.
This is a huge disconnect between the leaders and the employees. The answer is simple. There is a lack of feedback to understand how things are going. There are a few ways that this can be accomplished to really fire up the team.
Celebrate the Small Stuff
Leaders and managers can really start the uplift for the employees quickly by celebrating the small stuff. And no, I am not talking about participation trophies here. I am talking about celebrating the fact that someone went the extra mile to do something to help another employee, customer, or department. I hand out coins when I see people at our church doing something like this and you would be amazed at how uplifting that makes the volunteers. I’ve heard people do kudos notes that anyone can write on to give to the person as well. People need to feel seen for the value that they bring.
Make Feedback Real-Time and Real
Employees need more than just an annual check in with leadership. They need regularly checking in and providing feedback as well as not a fake interaction. I have heard guidance from people to do the sandwich effect when giving correction where you give a good compliment, then an area to improve, followed by a good compliment. Employees can smell this coming a mile away and will immediately shut down and feel like the leader is just trying to correct them. This drives engagement into the garbage which is where that management critique sandwich needs to go.
Set up regular check ins with the employee to see how things are going and hear of their wins. Also focus on learning one new thing about the employee each time and build that CRM so leaders can really know the employee. Don’t treat the employees like a cog in a machine.
Acknowledge Effort over results
We have implemented this at home with our kids as well. I am a high driver and remember being scolded whey I did not have all A’s on a report card. It made me feel small and unvalued. Sometimes we don’t get the results we had hoped for even though we put in so much effort.
By focusing on the effort that someone put in, they know that just because a metric may have been missed, they are still valued and seen for the effort that they put forth and are willing to do it again in the future to help the organization hit the goals. If we only focus on the results and not the massive effort employees will stop trying hard and check out.
Leaders can really move the needle with engagement by focusing on these three simple ways. And no you don’t have to master all three at once. Try one at a time and over time leaders and managers will grow the engagement from the team.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
Featured Links to Grow Your Influence:
Winning With Others: https://www.kevinsidebottom.com/stopgambling
Kevin’s website: https://www.kevinsidebottom.com
Kevin’s email: kevin@kevinsidebottom.com
The Sales Process Uncovered Membership Page
https://www.kevinsidebottom.com/pricing-page
The Sales Process Uncovered Book
Leaders Need to Communicate Purpose to Jumpstart Engagement
Gallup provided their state of the business report for 2025 and engagement in the workplace worldwide fell for the fifth straight year to 21% costing businesses a total of $438 Billion in lost revenue. Managers feel less equipped than ever before, and let’s sit on the fact for a second that only 21% of the workforce is actually fully engaged. This is being measured in the Billions of dollars.
This is not to be blamed on the employees, or because they are lazy. It is because they don’t feel a sense of purpose when they show up to work. Granted a teller at a bank may not think that they do as much as a first responder, but it is the leaders and managers JOB to equip the employees to know what value they are bringing to the customers and the organization.
If they don’t, well you see the numbers above…
Employees need to feel the sense of purpose of why showing up day in and day out matters. If they don’t, then they will not do the tough things and just mail in their effort dreaming about what the weekend will hold.
Leaders and managers need to define the what the organization is doing for the customers. Especially now that the Millennials and the GenZ’s are in the workforce. They have a greater value on purpose and impact. If they don’t feel it and understand why they are showing up, they will find something else to fill that void. They need meaning, not just tasks.
When I first started in sales and was frustrated because I was not making end roads. That is when my mentor stepped in and let me know why we do what we do. It is to support small businesses that are working hard with products and services that will enable them to be better and work more efficient. That is such a better vision than sell more stuff right!
Leaders and the managers need to also connect the dots to how each role serves the mission that the organization is on. That may mean reviewing the duties and the roles to see how they help other functions of the business and then ask the employees what they like about the position and why. That is right, this is not just a one-way street, this is a collaboration.
I know it may seem daunting with all of the other duties that leaders and managers have, but if the teams are functioning well and working hard without having to motivate them don’t you think your future will get better? I have witnessed organizations that thrive no matter the environment and it is electric. You can feel the energy and why people are working so hard for the mission.
It all stops with the leaders and managers casting the vision and showing each employee why they matter to the mission and hopefully the mission is not just to make numbers for the quarter and make shareholders happy. The mission needs to be greater!
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
Featured Links to Grow Your Influence:
Winning With Others: https://www.kevinsidebottom.com/stopgambling
Kevin’s website: https://www.kevinsidebottom.com
Kevin’s email: kevin@kevinsidebottom.com
The Sales Process Uncovered Membership Page
https://www.kevinsidebottom.com/pricing-page
The Sales Process Uncovered Book
Influnence That Makes People Feel Known
Did you know that your job as a leader is not to just direct, but to build influence with others? That’s right as John Maxwell has stated in many books, keynotes, and interviews…”Leadership is influence.” Without influence we have no leadership. That is why as a leader we need to focus on how to build influence each day.
That starts with taking the focus off our agendas 100 percent of the time and put focus on others around us to make connection. Not just connections on social media, but true connections with these individuals that we interact with on a daily basis.
While I was traveling in Spain from the US I was first taken back by the fact that their culture shuts down from 2 p.m. – 5 p.m. for siesta. I did not understand this as in the US we are always go, move, accomplish. What I learned was that the Spanish culture not just during siesta, but all meals, parties, everywhere is about connection and acts of service to each other. When you are at a party and your drink is low, or your plate is empty, someone is offering you more.
They take time to learn about each other, laugh, cry, serve each other. It was a culture shock for me, but one that left a lasting impact on me that we don’t need to be so focused on goals that we forget how we accomplish these goals. It’s together.
When working with others we need to make sure we are taking time to help others feel known instead of cogs in a machine. They want to know that they matter and that they are making an impact. They also need to be noticed.
Practice Noticing People
Do you know how much impact a simple card when it is someone’s birthday does for that person? They feel like they matter and that others see them. They feel valued and appreciated. Their body language changes where they sit up a little straighter, lean in, and smile.
Practice “Micro-acknowledgement”
Ever been in a meeting and had a leader acknowledge your effort on a tough project? That moment when everyone in the room looks at you and you feel like the one who was just knighted. We may even want to jump up and say that was me, in our minds. It feels great. What about giving kudos to a team member for something they did to help us? A simple thank you goes a long way to the other person feeling known and valued.
Let Curiosity Lead
Far to often we are asking questions to we can push the conversation into one that we win our view point. We want others to jump on our direction and just get things done. When we stop and lean in to curiosity to who people are, why they have a particular view point, we can actually avoid obstacles. I have had many times where I have stumbled because I was so focused on driving forward with my own idea. Being curious about others allows them to feel like they are adding value and that they matter.
When we take time to make sure that others feel known and appreciated, we end up with a strong connection and influence that allows the others to want to go the extra mile with us to achieve the wins we need. When we do this, speed goes up and costs go down. That means more profits for our teams and when that happens everyone wins!
Have a great week!
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
Featured Links to Grow Your Influence:
Winning With Others: https://www.kevinsidebottom.com/stopgambling
Kevin’s website: https://www.kevinsidebottom.com
Kevin’s email: kevin@kevinsidebottom.com
The Sales Process Uncovered Membership Page
https://www.kevinsidebottom.com/pricing-page
The Sales Process Uncovered Book
Why Being Curious About Others Is Your Secret Weapon for Success
Curiosity is often seen as something children are naturally good at, but in reality, it’s a superpower that adults should harness, especially when it comes to personal and professional growth. The simple act of being curious about others can open doors, build connections, and enrich your life in ways you never expected.
Curiosity isn't just about asking questions, it's about being genuinely interested in the people around you, understanding their perspectives, and valuing their experiences. Here’s why being curious about others is a game-changer, and how it can work in your favor.
Build Stronger Relationships
At the core of every meaningful relationship, whether personal or professional requires communication. But effective communication goes beyond talking; it’s about listening and showing genuine interest in others. When you’re curious about someone, you’re demonstrating that their thoughts, feelings, and experiences matter to you.
People love to feel heard and understood in which curiosity allows you to show that. Whether you're asking about someone's hobbies, interests, or challenges, the simple act of asking the right questions shows that you value their perspective. This deepens your connection, which naturally builds trust.
In the workplace, trust is crucial. People who show curiosity toward their colleagues foster a more collaborative environment, making teamwork smoother and more effective. According to Harvard Business Review, leaders who demonstrate curiosity are more likely to inspire loyalty and creativity in their teams.
It Expands Your Perspective and Knowledge
When you’re curious about others, you're actively seeking to learn and grow. You might find yourself exposed to new ideas, different worldviews, and diverse experiences that you wouldn’t have encountered otherwise.
Imagine asking a colleague about their background and discovering insights into a culture or philosophy you weren’t familiar with. Or perhaps you're intrigued by a peer’s unique approach to problem-solving and you end up incorporating some of their techniques into your own work.
The more you’re curious about others, the more you expand your mental horizons. Curiosity is a way to learn about the world and the people in it, and it can significantly enhance your adaptability in an ever-changing environment.
It Creates Opportunities for Growth and Networking
Curiosity leads to deeper conversations, which, in turn, can create opportunities. Networking isn’t just about collecting business cards or handing out your resume, it’s about connecting with people on a personal level. When you're genuinely curious about someone, you create authentic bonds that often lead to professional opportunities down the line.
Think about it: people are more likely to remember you if you've made them feel heard and valued. In fact, a study from LinkedIn found that 85% of jobs are filled via networking, and people with strong, meaningful connections tend to get hired faster. When you're curious about others, you naturally foster those kinds of connections.
Furthermore, curiosity can help you stay relevant in your industry. By learning from others' experiences, successes, and mistakes, you stay in the loop on new trends and techniques that can boost your personal and professional growth.
It Helps You Become a Better Problem Solver
Curiosity encourages a mindset of inquiry, always asking "Why?" and "How?" This kind of thinking is essential for tackling complex problems and finding innovative solutions.
When you're curious about the way others approach challenges, you start to build a toolkit of strategies and perspectives that you can apply to your own problems. It’s like having a mini "think tank" inside your network.
Consider a manager who's curious about the struggles their team faces. By asking the right questions and listening attentively, they might discover ways to make workflows more efficient or improve team morale. By genuinely seeking to understand, they’re actively creating better solutions for everyone involved.
Being curious about others isn’t just a trait, it’s a tool for success. Whether it’s forging strong relationships, gaining fresh perspectives, or discovering opportunities, curiosity can work in your favor in ways that are hard to measure but easy to feel.
So, if you want to elevate your career, enrich your personal life, and become a more effective communicator by embracing curiosity.
Master the Art of Influence: Build Trust, Drive Sales, and Lead Effectively
Are you ready to become the brand of choice for top customers and employees? Kevin Sidebottom—keynote speaker, trainer, and author—shares proven strategies to elevate your sales success and leadership impact.
In this blog, Kevin reveals why influence is the ultimate currency in building lasting relationships. Learn how to:
✅ Motivate customers to stay loyal to your brand
✅ Build trust and engagement with your team
✅ Transform your approach to leadership and sales
With decades of experience studying why people buy and how to inspire loyalty, Kevin equips sales professionals and leaders to deliver exceptional value, ensuring customers return again and again.
Featured Links to Grow Your Influence:
Winning With Others: https://www.kevinsidebottom.com/stopgambling
Kevin’s website: https://www.kevinsidebottom.com
Kevin’s email: kevin@kevinsidebottom.com
The Sales Process Uncovered Membership Page
https://www.kevinsidebottom.com/pricing-page
The Sales Process Uncovered Book